HOLLYNN MOODY

HOLLYNN C. MOODY 1564 Gibson Drive Elk Grove Village, IL 60007 864-872-1683 hollynnmoody@hotmail.com Summary of Experience Senior Marketing Professional experienced in technical marketing and sales, market research, global tradeshows, event coordination, department management, and leadership responsibilities. Diverse experience covers both global and national corporations including patented nonwoven goods, promotional apparel, food distribution, printing, and healthcare industries. ♦ Market Research ♦ Corporate Communications ♦ Brand Marketing ♦ New Business Development ♦ Event Planning ♦ Global Tradeshows ♦ Technical Sales 2006 to Present Fiberweb, plc., Simpsonville, South Carolina The third largest global producer in the design and manufacture of tailored nonwoven fabric solutions for hygiene, healthcare, construction, print, and filtration markets with annual revenues exceeding $1 billion. Senior Marketing Associate: Responsible to the Global Commercial Director, for marketing management including, corporate communications, public relations efforts, global tradeshows, customer reception events, strategic brand marketing, technical product launch and sales, photo shoots, printed and electronic marketing materials including website development, intern management, market research.  Led successful implementation of booth design and event planning including two company receptions at industry’s largest tradeshow in 2007. Achieved a 97% attendee satisfaction rate and expenditures 5% below budget. Hosted customer appreciation event at Casa Casuarina, former home of Gianni Versace. Attained CEO’s objective to introduce the “new” Fiberweb as the global industry leader. Increased company exposure by 31%. Managed the planning, production, and promotional and sales activities that initiated 3 commercialized product launches of the industry’s first “eco-friendly fabric” for use in various consumer product applications. Conducted extensive market assessment on fabrics produced for the medical, protective apparel, baby diaper, fabric softener sheets, food packaging, and industrial areas, including a competitor product and asset analysis in planning for a major $65,000,000 capital investment.    2005 to 2006 Hartwell Industries, Hartwell, Georgia A $50,000,000 premier supplier of "blank" wearables and embroidered items for the promotional products industry including corporate providers, uniform distributors, resort, and sporting goods entities. Assistant Marketing Manager: Responsible to the Marketing Manager for managing the department staff, marketing operations and research, coordinating all marketing and public relations efforts, tradeshows, and company catalog development including copywriting and editing.   Attained department goal of increasing exposure in trade media by 50%, increasing number of seasonal advertising activities and contributions towards featured articles. Created persuasive, marketing materials that secured a 3-year contract and product exposure, in a major promotional product catalog, with a leading uniform company procuring $5,000,000 in annual revenue. Implemented a promotional program for customers that created customized marketing materials, generating over $2,000 in monthly revenue, securing additional customer participation from six customers in a four month span.  Resume of Hollynn C. Moody Page Two  Launched two marketing research programs that tracked promotional and website activities, supplying data to top management, and support more effective profit improving initiatives. 2003 to 2005 National Dairy Holdings, Greenville, South Carolina The second largest privately-owned dairy company in the United States manufacturing dairy goods for food distributors nationwide including a major grocery chain based in Greenville, South Carolina. Grocery Marketing Dairy Coordinator/Account Manager: Responsible to the Senior Account Manager for the management of the dairy account and directly involved in the retail chain’s grocery marketing and communication programs including brand marketing, promotional development, advertising, and consumer research.  Coordinated weekly grocery advertisement distributions by initiating a four step process that eliminated over 75% of weekly advertisement errors involving vendor accountability, database analysis, and precise copywriting and editing techniques prior to going to press. Implemented seasonal marketing and communications program beginning in 2003 through direct mail, coupon-tie-ins, advertising, and plan-o-grams, increasing store participation level by 150% in 2004 and stores sales of 25% increase within the first six months. Led the dairy team in consistent total store sales each calendar year, utilizing market share reports and Microstrategy, a market research tool, to determine which products to advertise and display in stores.   2003 to 2003 Moore Wallace, Inc., Greenville, South Carolina Leading single source provider of print management and outsourced communications specializing in commercial print, labels, forms, RFID and bar-coding services. Sales Representative: Responsible to the Sales Manager for building new and existing accounts, increasing sales, and displaying exceptional customer service skills, following an intense series of customer relationship building and print process training.   Negotiated $15,000 compact disc catalog contract with a leading promotional apparel based company to compliment the paper catalog and promote user interaction. Developed cost saving print solutions of 10-15% with several companies using a consultative approach by creating a series of cost analyses that demonstrate a way to meet cost saving objectives. Analyzed customers’ needs to create a tailored print media package resulting in an immediate increase of sales by 20% within a six month timeframe.  2002 to 2003 Greenville Hospital System, Greenville, South Carolina A non-profit hospital system offering advanced healthcare services in Upstate, South Carolina. Marketing Department Intern (Summer Credited Internship): Responsible to the Marketing Manager for assisting in the development of marketing plans for the Cardiovascular Services and The Children’s Hospital businesses, research, promotion, focus groups, communications, and branding/messaging.  Conceptualized the project on The Children's Hospital Website's research and redesign strategies presented to healthcare professionals and implemented in the 2004 launch of the Greenville Hospital System Website. EDUCATION Bachelor of Science Degree, Marketing – Honors Graduate – Clemson University – Clemson, South Carolina – 2002 HOLLYNN C. MOODY 1564 Gibson Drive Elk Grove, IL 60007 864-872-1683 hollynnmoody@hotmail.com COMMUNITY MARKETING, PUBLIC RELATIONS, AND EVENT PLANNING LEADERSHIP ACTIVITIES Executive Women’s Golf Association- Greenville Chapter, Greenville, SC  Serve as Social Chair on Chapter’s Board of Members Present Professional Businesswomen’s Golf Network- Greenville Chapter, Greenville, SC  Serve as Membership Chair on the Chapter’s Board of Members Present Faris Ridge Homeowner’s Association, Greenville, SC   Present Serve on Board for 2008-2009 Serve as Project Manager for 2009 condominium renovations on the exterior of all buildings in the Association West End of Greenville Merchant Charity Event, Greenville, SC   Present Designed marketing flyer and led advertising efforts to promote upcoming charity event held by West End Merchants to raise money donated to local nonprofit organization. Coordinated event additional behind-the-scenes planning activities and volunteer day to facilitate successful fundraiser. Junior League of Greenville, Greenville, SC  2003-Present Served on the Public Relations Committee as Copywriter/Designer in the 2005-2006 Junior League Fiscal Year. Coordinated press releases, layout of league brochure, JLG logo research, and organized professional photo shoot of JLG logo wear for advertising and sale on League website. Served as the Voter Registration Liaison on the Public Affairs Committee in the 2007-2008 as well as Website and E-blast Coordinator in 2008-2009 Fiscal Year.    Led planning and marketing activities to promote voter registration for September member meeting. Coordinated face painting marketing and booth activities for community-wide League event to promote healthy and active lifestyles in young children. Created articles for League publications that promoted voter registration, importance of voting in the 2008 Primary, history of the Junior League’s presence in U.S. Elections, and candidate information. 