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					Europe…
Northern Europe Port Highlights

Amsterdam
* Tour the canals by boat ,
* Visit the house where Anne Frank wrote her diary
* See the Baroque Royal Palace at the Dam Square
Northern Europe Port Highlights




Bergen, Norway
* Visit historic Bryggen Wharf, the oldest part of the city
                            ,
* Peruse the bustling Fish and Flower market
* Ride the Mt. Floibanen Funicular
* Enjoy a hike on Mt. Floien
 Copenhagen, Denmark
*Catch the changing of the guard at
Amalienborg Palace ,
*Visit Shakespeare’s Hamlet at Kronberg Castle
*Marvel at Copehagen Hotel’s solid Ice Bar
*Experience the sea of blooms at Tivoli Gardens
   Rome
* The ancient world from which emperors ruled
* Visit the Colloseum
* Take in St. Peter’s Basilica in the Vatican City
* See Michaelangelo’s paintings in the Sistine Chapel
The Trevi Fountain
Taormina, Sicily




                   Port Highlights
                   * Marvel at the Greek Theatre, still in use today
                   * Experience the Shops and cafes of Taormina
                   * Walk the brims of volcano craters of Mt. Etna
                   that last erupted in 2002.
The Celebrity Treatment is…….

  AquaSpa® by Elemis®
    – Largest, most luxurious spas afloat
    – 25,000 square feet – Millennium Class
    – Sensory Heaven experiences by Elemis

  Concierge Class
    – Veranda Staterooms
    – Bridging gap between highest category stateroom and suites
    – Special amenities and services

  Staterooms and Suites
    – Highest guest-to-space ratio in the premium cruise category
    – Butler service in all suites
    – Multiple complimentary room amenities
Venice, Italy




                  Port Highlights
                * 120 islands in the Adriatic Sea
                * Visit the heart of Venice, St. Mark’s Square
                  St. Marco’s Basilica
Brand Positioning


       Celebrity Cruises is the cruise
     Celebrity Cruises is the cruise
    line that offers the comfortably
       line that offers the comfortably
      sophisticated, upscale vacation
    sophisticated, upscale vacation
            experience that really
          experience that really
               takes care you.
             takes care of you.
 Service
   – 2 to 1 Guest to Staff Ratio – Highest in the industry
   – Highly personalized and white glove service
   – Attention to details – Guests needs, premium service
   – Stateroom escort / champagne upon embarkation

 Cuisine
   – Award winning cuisine

   – Gourmet dining experiences
   – Specialty restaurants
   – Expanded dining options
   – Menu items prepared from scratch using the finest ingredients
AquaSpa® by Elemis®

   Spa, Fitness and Beauty Treatments
   which indulge your mind, body and spirit!
    Millennium class - largest spas 25,000 sq.ft.
    Thalassotherapy pools* (Millennium class,
     Galaxy & Mercury)
    Sensory Heaven Treatments
     –   Treatments from Europe, Hawaii and Asia
     –   Aroma stone therapy, Hawaiian 4-Hand massage
     –   Elemis Japanese Silk Booster Facial

    Fitness Center
     –   New LifeFitness Strength training
         and cardio equipment
     –   Personal trainers
     –   Aerobics, Boxercise, FabAbs, and more
     –   Yoga, Pilates, and Spinning**

                             * Nominal fee for pool usage on Galaxy and Mercury
                             ** Sign-up and nominal fee for classes
Celebrity Positioned Well in the Market Place




           Royal                              Celebrity   Oceania
                                                          Oceania




    Carnival       NCL       Princess   HAL                         Regent   Crystal



   CONTEMPORARY                 PREMIUM                                LUXURY



   Very attractive option to contemporary and luxury markets
   For contemporary cruisers: trade up to the Celebrity Treatment
   For luxury market cruisers: value proposition; more options
The Celebrity Treatment
         The World’s Best Large
          Ships, as voted by the
          readers of Condé Nast
         Traveler in the February
             2008 Cruise Poll


    Berlitz Guide to Cruising- 2007
         7 ships ranked among
          the top10 ships in the
           Large Ship Category
The Celebrity Treatment

            The World’s Best Large Ships, as voted by the readers of
             Condé Nast Traveler in the February 2008 Cruise Poll

  4 Ships among Top 10 Best Large Cruise Ships

                      1. Constellation*
                      2. Summit
                      3. Millennium
                      6. Infinity
              *Top ranking for 3 years in a row

  Celebrity Cruises has dominated the best large
       cruise ship list seven years running!
             The World’s Best Large Ships, as voted by the readers
             of Condé Nast Traveler in the February 2008 Cruise Poll
                       ADDITIONAL “BESTS”

    Best                     Best                     Best
CREW / SERVICE           FOOD / DINING            STATEROOMS




#1 Constellation        #1 Constellation         #1 Constellation
 • The bridge between suites and standard
   verandas
 • Dedicated stateroom category CC
   (Century & Millennium class)
 • Special Stateroom Amenities/Services
 • VIP invitations to shipboard events


            Concierge Class
Concierge Class
Concierge Class Staterooms

 Welcome bottle of champagne
 Daily fruit bowl selection
 Evening hors d’oeuvres
 Fresh cut flowers
 Deluxe pillow menu
 Pillow-top mattress
 Plush duvet cover
 Sofa pillows
 Leather stateroom key holder
 Concierge Class stateroom key
 Personalized stationary
 Oversized tote bag and umbrella
 High-powered binoculars
Concierge Class Staterooms

   Bathroom
     –   Oversized Egyptian cotton towels
     –   FretteTM bathrobe
     –   Hansgrohe showerhead
     –   Salon quality hairdryer
     –   Premium shampoos, lotions, soaps
   Veranda
     –   Tablecloth no charge dining for two
     –   Cushioned veranda chairs
   Priority Service
     –   Early embarkation and debarkation
     –   Express luggage delivery
     –   Dining and seating preferences
     –   Priority on shore excursions
Suite Indulgences
               SUITE AMENITIES:
                Express luggage delivery  Welcome bottle
                Expanded room              of champagne
                 service menu              In-suite massage
                Main restaurant sitting      booking capability
                 preference                  Complimentary
                Private portrait sitting     espresso/cappuccino



               EUROPEAN-STYLE BUTLER SERVICE:

                Assistance                  Evening hors d’oeuvres
                 unpacking/packing
                                             Delivery of requested
                In-suite meals               board games
                Afternoon tea service
                Shoeshine service
Extensive Dining Venues
 Main restaurant
 Buffet Service (breakfast and
    lunch)
   Gourmet Pizza & Pasta Bar
   Poolside Grill Café
   Spa Café (Millennium class &
    Century
   Casual dining area (waiter service)
   Sushi Café
   Veranda dining - complimentary
   24-hour complimentary Room
    Service (includes main restaurant menu for
    lunch and dinner)

 Late Night “Gourmet Bites”
 Ice cream / Yogurt Bar
 Cova Café de Milano
 3 hour dining experience,
  tableside preparation and
  presentation
 4 course menu selection
  ($30.00 per person includes
  gratuity)
 5 course menu exceptionale
  with wine pairing ($62 to $100     SHIP          RESTAURANT
  per person)                        Constellation Ocean Liners
                                     Infinity   SS United States
 Reservations are required          Summit        Normandie
 Attire is the same as the stated   Millennium    RMS Olympic
  evening dress code                 Century       Murano
Youth Program


   Fully supervised by an experienced, educated staff
   Exclusive LeapFrog Schoolhouse products/programs
   Nintendo® Wii
   Four separate age groups:
    –   SHIPMATES: 3 to 6      –   ENSIGNS: 10 to 12
    –   CADETS: 7 to 9         –   ADMIRAL T’S AND TEENS: 13 to 17
   Fun-Factory activities include:
    –   Activity Time          –   Dinner Party*
    –   Quiet-Time Free Play   –   Activity Time
    –   Afternoon Party*       –   Slumber Party*
   Sitting services available**
                                   Celebrity Xpedition does not offer a formal Youth Program or have a Fun Factory .
                                   * A $6.00 per hour fee is charged for group Fun-Factory services –Slumber party and Dinner party
                                   ** Fees for sitting services are available onboard
  Acupuncture Sea
Acupuncture at at Sea

        First in the industry to offer Acupuncture
         –   Dedicated Acupuncture treatment facilities
         –   Enhance alertness, increase energy, manage pain
        Licensed Acupuncturists
         –   Classes – feng shui, nutrition, herb healing
         –   Diagnosis, treatment and nutritional consultations
         –   Address lingering ailments:

       • Pain               • Smoking             • Motion
         management           cessation             sickness
       • Weight             • Stress
         management           management
  Online@Celebrity
Suite Indulgences

  Computing Classes*
   –   iPod, Blackberry and internet blogging**
   –   Introduction Windows / Microsoft Word
   –   Download Digital Images and Organize
   –   Adobe Photoshop Elements I – IV
  Internet Cafe – Computing Managers
   –   E-mail access / Surf the Web
  Digital camera support, usage hints
   –   Download, edit and burn travel photos
       onto a CD* to take home
  Wireless internet access via hotspots
   for laptops
  Onboard Cell phone usage***
  (all major carriers)



                                  * Fee for internet/email access, some classes and CD. Some features not available on Celebrity Expeditions.
                                  ** New classes available May 2007
                                  *** Personal roaming charges will appear on guest’s cell phone bills
Onboard Activities

    Broadway-style shows
    Disco/Nightclub/Lounges
    Michael’s Club Piano bar
    Shopping Boulevard
    Cinema
    Champagne and Martini Bars
    Monte Carlo style casinos
    Cooking demonstrations
    Wine tasting/pairing
    Enrichment Programs
    Art & Wine auctions
    Golf Simulator/Paddle tennis/Basketball
    Cova Café & Wine bar (live entertainment)
                                                                 SELECT LEVEL (6 - 10 cruises
                 CLASSIC LEVEL
                                                                SELECT LEVEL (6 all the benefits
                                                          Select members receive - 10 cruises) of the
CLASSIC LEVEL* (1 - 5 cruises)                            Classic level plus:
                                                           Private cruise event for Select & Elite members
 One-Category upgrade                                     Behind-the-Scenes Tours
 Complimentary custom air request                         Priority Status for Shore Excursion Waitlist
 Pre-sailing Specialty Restaurant reservations            Senior Officer’s Cocktail party
 Exclusive Captain’s Club Party                           Private Onboard Cruise Consultation
 Welcome back gift                                        Cabernet Blending Seminar
 Certificates for the Celebrity casino
 Reunion Cruises                                                ELITE LEVEL (11+ cruises)
 Online Newsletter                                       Elite members receive all the benefits of the
 Additional sailing credit on itineraries of 12 nights   Classic and Select level plus:
  or more (maximum of three sailing credits per
                                                           Private shipboard departure lounge and
  sailing)
                                                            continental breakfast
 Additional sailing credit for booking a Concierge
                                                           Priority tender service
  Class stateroom or suite (maximum of three sailing
    credits per sailing)                                   Invitation to Captain’s or Officers’ table
* Must sail once with Celebrity Cruises                    Waitlist status for dining room seating
                                                           Complimentary use of the Thalassotherapy pool
                                                            on Galaxy and Mercury
Onboard Cruise Sales

                                  Travel agents receive full
                                commission and revenue credit

 Celebrity’s onboard
                        Ship and Itinerary chosen at the time of booking
 “Cruise Sales                to lock in best choice of staterooms
 Managers” are
 available to book
                       Full deposit is required at time of booking onboard
 your guest’s next
 cruise vacation
 before they return      Guests receive between $50 - $300 in onboard
 home!                    credit for their future cruise (amount based
                             on the future cruise fare purchased)

                               Booking is transferable to groups
Celebrity Passages

                      Celebrity Passages
         Guest receive $50 - $300 in onboard credit for their future cruise
                 (based on the cruise fare of the selected sailing)


            Ship, Itinerary, and pricing may be chosen at a future time

            Guest receive $50 - $300 in onboard credit for their future
             cruise (based on the cruise fare of the selected sailing)

          Booking may be part of a group (or transferred into a group)


           Travel agents receive full commission and revenue credit
                      on the future cruise when booked



    For those guest who can not decide when and where they want to
    cruise next, they may chose our newest onboard sales option...
Celebrity Guests

  Boomers are especially important to
               Celebrity

  Boomers 40 – 60 years young
  Household income $75k plus
  Coming into their own time
  Desire to treat themselves
   and their loved ones to a well
   deserved vacation experience
  Century – Galaxy
Constellation - Summit
Millennium & Century Class

                                       Millennium Class
                                      Summit        Constellation
                     Inaugural:       6/17/2002     5/12/2002
                     Total Guests:     1,950         1,950
                     Tonnage:          91,000        91,000




                                       Century Class
                                       Century*      Galaxy
                      Inaugural:       12/20/1995    12/21/1996
                      Total Guests:      1,814         1,870
                      Tonnage:           71,545        77,713


                                                      * Refurbished:   5/30/06
Constellation & Summit
    Millennium Class Vessels
    Concierge Class Staterooms
    Listed in Top 10 Best Large Cruise Ships
       – Condé Nast Traveler Reader’s Poll
    80% Ocean View Staterooms
       – 74% of those with Verandas
    Specialty Restaurants:
       – Ocean Liners (CS) and Normandie (SM)
    Martini Bar
    Michael’s Club Piano Bar
    Champagne Bar with Caviar
    AquaSpa® by Elemis®
    Spa Café
    Acupuncture at Sea
    The Conservatory
    Online@Celebrity Computer Lab
                                                Constellaltion Grand Foyer
Century & Galaxy
    Century Class Vessels
    Concierge Class Staterooms
    Galaxy #8 in Top 10 Best Large Cruise Ships
       – Condé Nast Traveler Reader’s Poll
    Murano Specialty Restaurant (Century)
    AquaSpa® by Elemis®
    Champagne Bar
    Michael’s Club Piano Bar
    Martini Bar with Ice Bar (Century)
    Acupuncture at Sea
    Online@Celebrity Computer Lab
    The Conservatory
    Words Library
    Connect@Sea Internet Access
       – Wireless Access on Century
                                                   Century Grand Foyer
                            Century
Occupancy: 1,814   Tonnage: 71,545   Ship’s Registry: Bahamas   Entered Service: 12/20/1995
Century


 Century
 Redesigned, Enhanced, Expanded and Upgraded
  178 Concierge Class staterooms and 14 Sky Suites
    All public areas renovated and upgraded
      Murano Specialty Restaurant, wine room and viewing kitchen
      Martini Bar - Frozen bar and ice block bottle display
    Fun Factory and Xtreme Teen Lounge - 2,000 square feet
    AquaSpa® - New Persian Gardens with Turkish Bath
    Spa Café Sushi Café
    Art Auctions
    Upgraded Shopping area, including “high-end” sales selections
Century




          Century Revitalization
           Premium mattresses, Euro pillows
           Samsung flat screen TVs
           Wireless internet access
                              Martini Bar
                                 Frozen Bar
                                 Ice block bottle display
                                 Lighting changes


Murano specialty restaurant
   Wine room
   Open kitchen
   4 and 5-course meals
   Pairings menu available
Century Europe Itineraries




           Florence
Regions of Europe

                                        Europe
 Russia & Scandanavia
  – Constellation   14-nights
  – Century         8 & 12-nights




 Mediterranean
  – Century         8, 10 & 11-nights
  – Galaxy          10 & 11- nights
  – Summit          12 & 14-night
Constellation - Northern Europe


       Northern Europe
    Constellation and Century


                                Alesund
                                             Flåm                        Helsinki
                                                 Oslo       Stockholm
                                Bergen            Century                           St. Petersburg
                                    Stavanger                            Tallinn
                                                  Helsingborg   Visby
                                                                           Riga
                                          Copenhagen
                                                                    Klaipeda

                                               Warnemünde       Gdansk

                            Dover         Amsterdam
Century - Northern Europe



  14-night Transatlantic – Eastbound                           4/28/07
      – Miami, FL to Amsterdam, Holland

  5-night Scandanavia - Amsterdam, Holland RT              5/12
  8-night Ireland/Norwegian Fjords - Amsterdam, Holland RT 8/21
  12-night Scotland & Ireland - Amsterdam, Holland RT      5/17, 29
  12-nt Scandinavia & Russia - Amsterdam, Holland RT       6/10, 6/22, 7/16, 8/9

  12-nt Arctic Circle/North Cape - Amsterdam, Holland RT 7/4, 7/28


          Century moves from Northern Europe to the Mediterranean
The Mediterranean
Mediterranean




         Mediterranean
   Century – Galaxy – Summit




                                                                                                   Odessa
                                                                       Venice
                                                    Villefranche
                                                                    Florence           Constanta                  Bosphorus Strait
                                            Marseille                           Dubrovnik

                                 Barcelona          Ajaccio             Rome
                                                                           Naples                           Istanbul
                              Valencia                                                Corfu
                                                                   Messina          Athens             Kusadasi
                                Gibraltar                                             Mykonos
                                                                                       Santorini        Rhodes
                 Casablanca     Tangier
Century -Mediterranean

         Century moves from Northern Europe to the Mediterranean


  8-night Best of Europe                            8/31
      – Amsterdam, Holland to Barcelona, Spain

  10-night Western Mediterranean - Barcelona RT     9/19, 10/10, 10/31, 11/21
  11-night Western Mediterranean - Barcelona RT     10/8, 10/29, 11/10


  14-night Transatlantic – Westbound                12/1
      - Barcelona, Spain to Miami, FL
Galaxy -Mediterranean

 15-night Transatlantic – Eastbound                       3/29/08
     – San Juan PR to Southampton, England

 12-night Best of Europe - Southampton to Barcelona       4/29


 12-night Classical Mediterranean - Barcelona to Venice   5/11, 6/4, 6/28, 7/22, 8/15
                      9/8/08
 12-night Mediterranean Legacies - Venice to Barcelona    5/23, 6/16, 7/10, 8/3, 8/27/08

 14-night Mediterranean Legacies - Venice to Barcelona    9/20, 10/18, 11/15


 14-night Classical Mediterranean - Barcelona to Venice   10/4, 11/1/08


 14-night Transatlantic – Westbound                       11/29/08
     – Barcelona, Spain to San Juan, Puerto Rico
Galaxy -Mediterranean

 16-night Transatlantic – Eastbound                      5/3/08
     – Miami, FL to Civitavecchia (Rome), Italy


 11-nt Eastern Mediterranean - Civitavecchia (Rome) RT   5/19, 6/9, 6/30, 7/21, 8/11, 9/1
                                                          9/22, 10/13, 11/3, 11/24
 10-nt Eastern Mediterranean - Civitavecchia (Rome) RT   5/30, 6/20, 7/11, 8/1, 8/22, 9/12,
                                                          10/3, 10/24, 11/14




14-nt Transatlantic – Westbound                          12/5/08
     – Barcelona, Spain to San Juan, PR
Ports & Highlights
Northern Europe Ports of Call

    Alesund, Norway           Stavanger, Norway
    Amsterdam, Holland        Stockholm, Sweden
    Bergen, Norway            Tallinn, Estonia
    Berlin, Germany
    Copenhagen, Denmark
    Harwich, England
    Flåm, Norway
    Helsingborg, Sweden
    Helsinki, Finland
    Oslo, Norway
    Riga, Latvia
    St. Petersburg, Russia

                                 St. Petersburg, Russia
Northern Europe Port Highlights

 Amsterdam, Holland - Superb architecture,
 historical canals and extraordinary museums.
Northern Europe Port Highlights




Bergen, Norway
   Contrasting harbors and rugged glacial scenery,
   ancient stone church and Baroque art.
Copenhagen, Denmark
Castles, crown jewels, galleries, museums, cathedrals and
canals.
Northern Europe Port Highlights

                           Flåm, Denmark
                             A Scandinavian village known for beauty and grandeur and an amazing
                             railroad journey through unsurpassed vistas and mountains.
     Flåm Railway




                           Helsinki, Finland
                             Helsinki, sparkling capital of Finland, an elegant city with imaginative and
                             gracefully designed architecture, beautiful gardens, and harbor side parks.
  Upenski Cathedral




                           Oslo, Norway
                             0slo, the oldest Scandinavian capital city and one of the largest in Europe
                             with beautiful buildings, scenic parks and public squares and sculptures.
 Vigeland Sculpture Park
Northern Europe Port Highlights


                    St. Petersburg, Russia
                      St. Petersburg is rich in cultural heritage, magnificent palaces and incredible
 Peterhof Palace
                      art embodying the heart and soul of Imperial Russia.



                    Stockholm, Sweden
                      Stockholm, founded as a fortress in the mid 13th century, is a city filled with
                      bridges, islands, parks, tree-lined squares and broad boulevards.
   Vasa Museum




                    Tallinn, Estonia
                      Tallinn, one of the oldest cities on the Baltic Sea, has remained remarkably
                      unchanged for 600 years, making it one of the most attractive in Europe.
  Tallinn Skyline
Mediterranean Ports of Call

    Ajaccio, Corsica                   Piraeus (Athens), Greece
    Barcelona, Spain                   Rhodes, Greece
    Civitavecchia (Rome), Italy        Santorini, Greece
    Corfu, Greece                      Sicily (Messina), Italy
    Dubrovnik, Croatia                 Venice, Italy
    Gibraltar, United Kingdom          Villefranche (Nice),
    Istanbul, Turkey                    France
    Kusadasi (Ephesus), Turkey         Valencia, Spain
    Livorno (Florence), Italy
    Marseilles (Provence), France
    Mykonos, Greece
    Naples (Capri), Italy
Port Highlights
The Colloseum
Vatican City
Sistine Chapel
Circus Maximus
Piazza Navona
Spanish Steps
Taormina, Sicily




                   Port Highlights
                   The Greek Theatre
                   Taormina
                   Mt. Etna
     Venice, Italy
St. Mark’s Square
The Grand Canal
St. Marco’s Cathedral
Dubrovnik
     Dubrovnik




                 Port Highlights
                 * A charming town on the Dalmation Coast
                 * Walk through Old Town’s stone walls
                 * See marble-paved squares, monestaries
                 and fountains
Mediterranean Port Highlights

                   Barcelona, Spain
                      Barcelona is one of Spain’s major cultural centers where you may find
                      libraries and museums plus modernist and Art Nouveau architecture around
                      every turn.
Monument a Colon




                   Naples, Italy
                      Naples, one of the world's greatest cultural centers, filled with extraordinary
                      works of art and architecture in the classical Greek and Roman styles.
  Isle of Capri




                   Livorno (Pisa / Florence), Italy
                      Livorno is the gateway to the leaning tower Pisa and Florence, one of the
                      most beautiful city in Italy for centuries
 Florence, Italy
Mediterranean Port Highlights


                     Istanbul, Turkey
                         A city of historical significance, amazing beauty and wonderful culture, it is
                         also where the Asian and Europe continents meet.
    The Bosphorus



                     Kusadasi (Ephesus), Turkey
                         Kusadasi, gateway to Ephesus, created by the Ionians in the 11th century
                         BC, considered one of the great sites of the ancient world.
  Ephesus Theater
                     .
                     \




                     Mykonos, Greece
                         Mykonos lies between the neighboring islands of Tinos and Naxos, named
                         one of the most cosmopolitan islands in the world.
 Mykonos Windmills
Mediterranean Port Highlights


                        Piraeus (Athens), Greece
                          Piraeus is the gateway to Athens, considered to be the ‘Cradle of Western
                          Civilization” and ranks with Rome and Jerusalem for its venerated past.




Acropolis / Parthenon
                        Rhodes, Greece
                          Named “Sun Island”, this Aegean resort located in the Greek Isles offers
   Rhodes Harbor
                          natural beauty and warm hospitality.



                        Santorini, Greece
                          Black sand beaches, crystal clear waters and white washed villages clinging
                          to volcanic cliffs makes the island of Santorini a wonder to behold.
  Santorini Island
Europe Cruisetours




                Venice
Europe Cruisetours
 The Best of Both Worlds – Discover Europe by Land & Sea

Constellation
    4-nights   Paris, France (2-nts) and London, England (2-nts)
Century
    3-nights   Brussels,    (1-nt.),   and Amsterdam, Holland (2-nts.)
Century & Summit
    4-nights   Madrid, Spain (2-nts.) and Barcelona, Spain (2-nt.)
Celebrity Summit
    3-nights   Lake Como, Italy (2-nts.) and Venice, Italy (1-nt.)
Galaxy
    3-nights   Stresa, Italy (2-nts.) and Verona, Italy (1-nt.)
    5-nights   Venice, Italy (2-nts.), Florence, Italy (2-nts.) and Rome, Italy (1-nt.)
Europe Sales Tools
Europe Key Selling Points


    80% ocean view staterooms - 74% of which are verandas
     (Constellation & Summit)
    Century Revitalization: $55 million in enhancements – 314 private
     verandas
  Family staterooms accommodating up to 5 guests
  Celebrity’s Xclub for Kids and Teens – ages 3 to 17 years
                         SM



  AquaSpa by Elemis – spa treatments, fitness centers, relaxation
              SM


  Enrichment programs – Computer classes, acupuncture,
     destination talks
    Specialty Restaurants – Constellation, Summit and Century
Europe Key Selling Points


  Opportunity to Sell-Up to Concierge Class staterooms and amenities

  Sea & Stay programs- pre/post hotels in embarkation and
   disembarkation cities

  Variety of itineraries, 5 to 14-nights Northern Europe, Mediterranean
   and Transatlantic sailings

  Century – 9-night Norwegian Fjord/Ireland sailing and 9-Night Scotland
   & Ireland roundtrip Amsterdam

  Overnights in numerous European cities - St. Petersburg,
   Copenhagen, Stockholm, Istanbul, Kusadasi, Venice and Rome
Europe Key Selling Points




    3,4 or 5-night pr-Cruisetours - Paris, Brussels, Amsterdam,
     Madrid, Barcelona, Paris, London, Venice , Florence and Rome
    Bundled cruise/cruisetours = Increase revenue/commissions
    Variety of shore excursions available in each destination
Europe Target Audience


  Destination driven consumers
  Experienced cruisers – focus on Cruisetours, see more
  Captain’s Club members – repeat Celebrity guests
  Couples and singles, cruise experience appeals to both
  Seniors – prefers longer itineraries, wants to see more
  First time cruisers – port intensive, introduction to Europe
  Affinity Groups – cultural/historical associations, nationally clubs
   (Sons of Italy), teachers
Europe Marketing Ideas


  Europe Cruise Consumer Seminar - theme “Cruising Europe on
    Celebrity”
  Contact past Group leaders – review availability, pricing, GAP
    amenities
  Newsletters - direct mail focus on Europe 2008
  Create Europe flyers/brochures (Cruise Writer) – direct mail piece
  Contact local associations and clubs – interest in Europe as a
    destination experience or group travel
  Corporate meetings or incentive programs
  Direct mail Cruisetour promotion
     – use Europe postcards or promotional letterhead
     – focus on past Alaska guests
     – Include a “Call to Action” (i.e. “Book by Feb, 29, 2008 –receive onboard credit”)
Thank you!
  Thank You

				
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posted:4/17/2013
language:English
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