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					                                                     June 2011

                                                           RetailPoint                                         R A I S I N G Y O U R S TA L K S

Welcome to
FreshPoint “Retail                 Point,”
where you will find some of the freshest news in the retail and
produce industries. In this monthly newsletter, you’ll find “trends”
in the produce and retail industries, the most useful up-to-date
news, recipes, as well as helpful tips and fun facts about the
produce you merchandise and sell.

 Feature of the Month
                                                    Retail Point NEWS update
                                                    OREGON IGA STORE LAUNCH-                                   based Cascade Disposal, adding that Newport Ave.
                                                    ES COMPOSTING PROGRAM                                      Market and its employees were “developing the
                                                    Newport Ave. Market, an IGA grocery store in               efficient commercial model that we will launch
                                                    Bend, Ore., has rolled out a composting program            throughout the region.”
                                                    in partnership with Cascade Disposal that in its           H-E-B CONVENES CHILDHOOD
                                                    first week has collected more than 2,100 pounds            OBESITY SUMMIT
                                                    of food waste from the market for conversion into
                                                                                                               In an effort to reverse the rising rates of childhood
                                                    reusable gardening compost. “Newport Ave. Mar-
                                                                                                               obesity in Texas, H-E-B convened a Childhood
                                                    ket is the first business in Bend to adapt our new
                                                                                                               Obesity Summit last month. The summit was
                                                    composting program into its facility and recycling
                                                    program,” noted Tom Leland, manager of Bend-                                         (Continued on page 3)

 JUNE IS THE MONTH FOR THE                             STORAGE TIPS…                                              warmest, and away from very moist vegetables
                                                                                                                  like lettuces and greens.
 TINY JEWELS OF PRODUCE                                And Other Fun Facts                                        By the way…Sweet Onions are different from storage
                                                       PEACHES: Will ripen best at room temperature,              Onions, in the cell structure. Storage Onions store
 In June, all eyes are on the NBA and NHL              covered. If left uncovered in the open air, they will      so well because their cell structure is very tight and
 Playoffs, or focused on the US Open Golf              dehydrate, lose moisture and shrivel.                      compact. Sweet Onions, however, have much larger
                                                                                                                  cell structures. This makes the Sweet Onion far more
 Tournament, or at the All England Lawn Ten-           By the way…White flesh peaches now account for
                                                                                                                  susceptible to bruising. Handle like a newborn baby.
 nis and Croquet Club known as Wimbledon.              almost 25% of the crop grown in California. Many
                                                       people think Georgia is Peach country, but Califor-        CORN: Should be kept ice cold. Even in perfect stor-
 Attention is also on graduations and wed-
                                                       nia grows 5 times more Peaches than Georgia.               age conditions, corn will lose 20% of its sugar content
 dings. But in the world of produce, it’s the
                                                                                                                  within 5 days. Try to keep ice on them. Keep the box
 short, but sweet season…of summer berries.            BING CHERRIES: Are one of the most perishable
                                                                                                                  top closed and store out of direct airflow from the
 Of course, we can find Blueberries, Blackber-         stonefruits grown on earth. Keep them in the
                                                                                                                  cooler fan. This will help prevent dehydration.
                                                       coldest part of your walk-in so that they do not
 ries and Raspberries year-round, but for a few                                                                   By the way…More acres are planted in corn in the
                                                       build up condensation. Moisture will cause them
 weeks in June and July, local, regional and na-       to decay quickly.                                          United States than any other fruit or vegetable.
 tional berry fields are in full production. June                                                                 APRICOTS: Store in the coldest part of your walk-in,
                                                       By the way…Six Bing Cherries will sell for as much
 is National Candy Month. Perfect, because             as $20 (US dollars) in Japan. The Bing was named           away from moisture-producing items. Apricots kept
 berries are the candy of produce. Miniature           after the Chinese workman who first found the              too warm, will become mealy.
 jewels of flavor. They are among the tiniest of       Cherry on an orchard in Oregon.                            By the way…Confucius made up some of his best
 fruits, and among the most fragile. In some           SWEET ONIONS: Will draw moisture from vegeta-              proverbs while eating Apricots underneath an Apricot
                                                       bles they may be stored with. They can be stored           tree. “It is the golden seed of the sun.”
                     (Continued on next page)          in your walkin, but by the door, where it is the
Features…           (continued)                                                                         TOP 10 RETAIL TWISTS
                                                                                                        Your Summer Berry Patch can be one of the
parts of North America, it’s easier to buy a                      • Fresh berries are one of            most effective ways of drawing customers. If
Hummer than it is to find a sweet, juicy berry.                    the most perishable of the           summer Berries are indeed the “tiny jewels” of
To keep things simple, you should consider                         fruits. Order to use within a        produce, then show tremendous class and so-
Blackberries, Blueberries and Raspberries                          day or two.                          phistication when promoting them this summer.
as berries. Then you can start learning the                                                             Large clamshells and small, two-for-one sales,
                                                                  • Always store in the coldest
varieties of each, of which there are more                                                              multi-colored displays, cross-promotions, cou-
                                                                    part of your walk-in, and           pon recipe contests and in-store demonstrations
than 200 for Blackberries alone. Berries are
                                                                    away from the blowing air           comprise several options for getting consumers’
perfect in every way, especially when they
                                                                    from your cooler fan.               attention. Here are some helpful ideas:
are fully ripe.

                                                  BERRY BASICS
                                                                  • Wait to wash berries until          1. Encourage customers to add berries to their
                                                                    just before using them.                baked goods, or to add a summer twist to
                                                                                                        2. Summer berries are among the most perish-
                                                                                                           able of all produce, so keep them cold and dry.
                                                                                                        3. Buy your summer Berries on a day-to-day
                                                                                                           basis and always aim for same-day sales.
                                                                                                        4. Keep your Berries highly visible, especially
                                                                                                           Friday, Saturday and Sunday.
                                                                                                        5. Encourage customers to buy a variety of Ber-
                                                                                                           ries for a Summer Berry Salad.
                                                                                                        6. Cross-promote with regular salad fixings to
                                                                                                           encourage customers to add Berries to their
                                                                                                           dinner salads for a splash of summer fun,

   RECIPE OF THE                                                                                           flavor and color.
                                                                                                        7. Cross-merchandise with dairy products, such

      MONTH                                                                                                as whipped cream.
                                                                                                        8. Cross-merchandise with other produce items
                                                                                                           like bananas and peaches that can be used in

                                                                                                           a summer fruit salad.
                                                                                                        9. Cross-promote with Ice Cream! Nothing tops
                                                                                                           Ice Cream better than Berries.

  Ingredients                                     Instructions                                          10. The cold chain is the most important thing to
                                                                                                            maintain. Keeping berries in a high-traffic area
                                                  •   Wash Blackberries just before use.
  ½ cup              Sugar                                                                                  where people are primed to buy them.
                                                  •   Combine sugar and ½ cup water in a small
  ½ cup              Water
                                                      saucepan. Cook over a medium heat until
  7 cup              Fresh Blackberries               sugar dissolves, stirring constantly. Remove
  2 cup              Orange Juice                     from heat and chill.

  ½ cup              Lemon Juice                  •   Mash berries. As an option, you can also press
                                                      them through a strainer to remove seeds.
  1 ½ cup            Cold Water
                                                  •   Combine berries with orange juice, lemon juice.
                                                      Add the sugar syrup. Chill until very cold.
                                                  •   Just before you serve this, add 1 ½ cup of
                                                      cold water.
                                                  •   You could throw it in a blender with some ice
                                                      cubes if you want.
NEWS update (continued)                                   awarded $10,000 each for their leadership in pro-
                                                          moting health and wellness for students, parents
                                                                                                                  meeting their nutrition needs. Both chains have
                                                                                                                  offered color-coded nutrition tags on more than
held in conjunction with the H-E-B Excellence in          and staff. The schools will be honored at a Family      2,500 center store food items since last year. The
Education Awards and included participation by            Fitness Festival featuring health and wellness          nutrition iQ program was developed and imple-
leading experts on the topic of childhood obesity         expert Jillian Michaels.                                mented in collaboration with Joslin Clinic, part
and Texas educators from across the state. The                                                                    of an academic medical center affiliated with
                                                          SUPERVALU ADDS COLOR TO
summit began with a sneak preview of the                                                                          Harvard Medical School in Boston, and features
                                                          DIETARY GUIDELINES
documentary “Health Needs a Hero,” a documen-                                                                     color-coded shelf tags that serve as at-a-glance
tary detailing the epidemic of childhood health           At its Acme and Farm Fresh chains on the East           cues to help shoppers identify and find better-for-
issues as told through the hearts of children and         Coast, Minneapolis-based Supervalu Inc. has             you food options.
key stakeholders. In attendance were 40 Texas             rolled out a newly expanded in-store color-coded
                                                          better-for-you food finder – Nutrition iQ – and an
                                                                                                                  SCHNUCKS TAKES STAND FOR
educators and representatives from eight school
                                                          education initiative called “Colors in Your Carriage”
                                                                                                                  QUALITY, SAFETY
districts, gathered in Austin for the 2011 H-E-B
Excellence in Education Awards. Ten schools were          to help grocery shoppers navigate the aisles while       “All consumers should have the information
                                                                                                                  needed to make informed food choices, no matter
                                                                                                                  where they shop,” said Todd Schnuck, president

ALL YOU CAN CARRY                                                                                                 and COO of the St. Louis-based retailer. “Our
                                                                                                                  ‘Peace of Mind Quality’ awareness campaign will
                                                                                                                  attempt to answer questions that those outside

Promotions & Merchandising
                                                                                                                  our industry may not know to ask. We hope to
                                                                                                                  start a conversation with customers about the
                                                                                                                  foods they buy for their families and about some
1.   PROMOTIONS TIP: Summer Sweet Corn is here. The new                                                           of the things Schnucks does each day to ensure
     season has begun. Coachella Valley in the desert of California                                               food quality and safety.” According to Schnuck,
     and the Florida’s Belle Glade region are in full harvest of some                                             the grocer employs 14 chefs, 10 certified special-
     of the sweetest ears of corn. Promote the “Best Ears of your                                                 ists of wine and two florists certified by the Ameri-
     Life” with summer sweet corn. And cross-promote with Butter.                                                 can Institute of Floral Designers

2.   MERCHANDISING TIP: Order for the fastest turnover
     possible. Even under perfect temperature conditions, corn
     will lose over 50% of its sugar content in just a week. Keep

     your display filled with crushed ice. Have one display of uncut, untrimmed corn. Have another
     display at a higher price of trimmed corn.
3.   PROMOTIONS TIP: Strawberries are finally coming into full harvest, after late Winter and early
     Spring rains. These Spring Strawberries tend to be some of the melt-in-your-mouth sweetest of                     Each month, there will be a fun
     the entire year.                                                                                                  and entertaining question about
                                                                                                                       the produce you buy every day. It
4.   MERCHANDISING TIP: Cross-merchandise ingredients for “dips.” Nothing like skinny dipping
                                                                                                                       will test your Produce smarts. Do
     with Strawberries. Also, don’t forget Strawberries partner in jam or pies…Rhubarb.
                                                                                                                       you really know about the produce
5.   MERCHANDISING TIP: May is National Barbecue Month, so it is prime time for ingredients for                        you buy and serve, or sell?
     grilling. Set up huge grilling displays, including fresh-cut vegetables for grilling. Promote fruits
     for grilling too. Cantaloupe, Pineapple and Mangoes are perfect for grilling. Cross merchandise
     grilling essentials and equipment.
                                                                                                                        How did the Sharlyn
                                                                                                                        Melon get its name?
 What to Look for This Month
                                                                                                                  ANSWER to last month’s Produce Puzzzzler:
 In June, Summer begins. Baseball’s boys of summer are in full swing. The joys of summer are
 also coming into peak production, Peaches, Plums and Nectarines. Usually on the first day of
 Summer, more Peaches, Plums and Nectarines are packed than any other day of the year:                                What makes a “New Potato?”
 1. Wimbledon is one of the classiest tennis championship tournaments in the world. The

      official food of Wimbledon happens to be Strawberries and Cream, so highlight plenty of                              ny Potato can be a “new”
      fresh Strawberries. Fresh-Cut Strawberries and Cream is an easy promotion.                                           Potato. We commonly refer
 2. Highlight different varieties of Papayas during National Papaya Month. The normal golden                         to Red and White Potatoes as New
                                                                                                                     Potatoes. Russets are dug and then
    Solo variety can join the red Sunrise variety along with the Maradol from Mexico. Don’t
                                                                                                                     stored for several months. Red and
    forget to cross promote Limes and some Cayenne Pepper to go along with your Papaya.                              White Potatoes are dug and then
 3. Highlight the First Day of Summer with the joys of summer, Peaches, Plums and Nectar-                            immediately sold. They are seldom
    ines. To guarantee plenty of repeat sales, stick with larger sizes and truly tree-ripened fruit.                 put into storage. They are always
                                                                                                                     “newly dug.”
 4. Highlight NBA Finals with plenty of ingredients for Guacamole. Hass Avocadoes are at
    peak oil content and have some excellent flavor.
                                           June 2011

                                              RetailPoint                           R A I S I N G Y O U R S TA L K S

                                     FreshPoint Promotions
                                          Each month, FreshPoint will provide you with
                                          events that will be in the news, making these ideas very
                                          timely for your menu, promotions or specials development.

American Culinary Federation National       Independence Day                         National Watermelon Month
Convention, Dallas                          64th Maine Potato Blossom Festival       NFL Football Training Camps open
82nd MLB All-Star Game                      NACUFS National Conference, Dallas       PMA Foodservice in Monterey
140th British Open Golf Tournament          National Baked Bean Month                Running of the Bulls, Pamplona, Spain
California Salmon Month                     National Bison Month                     School Nutrition Association National
Christmas in July                           National Blueberry Month                 Conference, Nashville
Disneyland opens, 1955                      National Grilling Month                  Summerfest Events
Dog Days of Summer                          National Hot Dog Month                   98th Tour de France Cycling
Farmer’s Markets                                                                     Championship
                                            National Horseradish Month
33rd Gilroy Garlic Festival                                                          Wimbledon Tennis Championships
                                            National Ice Cream Month
“Harry Potter 8” opens in theaters                                                   Women’s World Cup FIFA, Germany
                                            National Picnic Month
Ice Cream Socials                           National Recreation & Parks Month

The FreshPoint Team
                    All of us at FreshPoint are committed to one goal: Your                       Success…
                    by making produce the very least of your worries! Here is a helpful list of important contacts.
                    Please feel free to contact us with any question or concern. We believe that “a problem shared…
                    is a problem already half solved.”

                                     Brian Sturgeon                    President
                                     Robert Gordon                     Executive Vice-President
                                     Russ Wingo                        Vice-President Business Development
                                     Larry Brown                       Vice-President Sales
                                     Rich Dachman                      Vice-President, Produce, SYSCO
                                     Ted Beall                         Vice-President of National Account Services
                                     Mark Majewski                     Director, Multi-Unit Sales

                                     281-899-4242 phone

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