RetailPoint R A I S I N G Y O U R S TA L K S
FreshPoint “Retail Point,”
where you will find some of the freshest news in the retail and
produce industries. In this monthly newsletter, you’ll find “trends”
in the produce and retail industries, the most useful up-to-date
news, recipes, as well as helpful tips and fun facts about the
produce you merchandise and sell.
Feature of the Month
Retail Point NEWS update
OREGON IGA STORE LAUNCH- based Cascade Disposal, adding that Newport Ave.
ES COMPOSTING PROGRAM Market and its employees were “developing the
Newport Ave. Market, an IGA grocery store in efficient commercial model that we will launch
Bend, Ore., has rolled out a composting program throughout the region.”
in partnership with Cascade Disposal that in its H-E-B CONVENES CHILDHOOD
first week has collected more than 2,100 pounds OBESITY SUMMIT
of food waste from the market for conversion into
In an effort to reverse the rising rates of childhood
reusable gardening compost. “Newport Ave. Mar-
obesity in Texas, H-E-B convened a Childhood
ket is the first business in Bend to adapt our new
Obesity Summit last month. The summit was
composting program into its facility and recycling
program,” noted Tom Leland, manager of Bend- (Continued on page 3)
TOUR DE BERRIES
JUNE IS THE MONTH FOR THE STORAGE TIPS… warmest, and away from very moist vegetables
like lettuces and greens.
TINY JEWELS OF PRODUCE And Other Fun Facts By the way…Sweet Onions are different from storage
PEACHES: Will ripen best at room temperature, Onions, in the cell structure. Storage Onions store
In June, all eyes are on the NBA and NHL covered. If left uncovered in the open air, they will so well because their cell structure is very tight and
Playoffs, or focused on the US Open Golf dehydrate, lose moisture and shrivel. compact. Sweet Onions, however, have much larger
cell structures. This makes the Sweet Onion far more
Tournament, or at the All England Lawn Ten- By the way…White flesh peaches now account for
susceptible to bruising. Handle like a newborn baby.
nis and Croquet Club known as Wimbledon. almost 25% of the crop grown in California. Many
people think Georgia is Peach country, but Califor- CORN: Should be kept ice cold. Even in perfect stor-
Attention is also on graduations and wed-
nia grows 5 times more Peaches than Georgia. age conditions, corn will lose 20% of its sugar content
dings. But in the world of produce, it’s the
within 5 days. Try to keep ice on them. Keep the box
short, but sweet season…of summer berries. BING CHERRIES: Are one of the most perishable
top closed and store out of direct airflow from the
Of course, we can find Blueberries, Blackber- stonefruits grown on earth. Keep them in the
cooler fan. This will help prevent dehydration.
coldest part of your walk-in so that they do not
ries and Raspberries year-round, but for a few By the way…More acres are planted in corn in the
build up condensation. Moisture will cause them
weeks in June and July, local, regional and na- to decay quickly. United States than any other fruit or vegetable.
tional berry fields are in full production. June APRICOTS: Store in the coldest part of your walk-in,
By the way…Six Bing Cherries will sell for as much
is National Candy Month. Perfect, because as $20 (US dollars) in Japan. The Bing was named away from moisture-producing items. Apricots kept
berries are the candy of produce. Miniature after the Chinese workman who first found the too warm, will become mealy.
jewels of flavor. They are among the tiniest of Cherry on an orchard in Oregon. By the way…Confucius made up some of his best
fruits, and among the most fragile. In some SWEET ONIONS: Will draw moisture from vegeta- proverbs while eating Apricots underneath an Apricot
bles they may be stored with. They can be stored tree. “It is the golden seed of the sun.”
(Continued on next page) in your walkin, but by the door, where it is the
Features… (continued) TOP 10 RETAIL TWISTS
Your Summer Berry Patch can be one of the
parts of North America, it’s easier to buy a • Fresh berries are one of most effective ways of drawing customers. If
Hummer than it is to find a sweet, juicy berry. the most perishable of the summer Berries are indeed the “tiny jewels” of
To keep things simple, you should consider fruits. Order to use within a produce, then show tremendous class and so-
Blackberries, Blueberries and Raspberries day or two. phistication when promoting them this summer.
as berries. Then you can start learning the Large clamshells and small, two-for-one sales,
• Always store in the coldest
varieties of each, of which there are more multi-colored displays, cross-promotions, cou-
part of your walk-in, and pon recipe contests and in-store demonstrations
than 200 for Blackberries alone. Berries are
away from the blowing air comprise several options for getting consumers’
perfect in every way, especially when they
from your cooler fan. attention. Here are some helpful ideas:
are fully ripe.
• Wait to wash berries until 1. Encourage customers to add berries to their
just before using them. baked goods, or to add a summer twist to
2. Summer berries are among the most perish-
able of all produce, so keep them cold and dry.
3. Buy your summer Berries on a day-to-day
basis and always aim for same-day sales.
4. Keep your Berries highly visible, especially
Friday, Saturday and Sunday.
5. Encourage customers to buy a variety of Ber-
ries for a Summer Berry Salad.
6. Cross-promote with regular salad fixings to
encourage customers to add Berries to their
dinner salads for a splash of summer fun,
RECIPE OF THE flavor and color.
7. Cross-merchandise with dairy products, such
MONTH as whipped cream.
8. Cross-merchandise with other produce items
like bananas and peaches that can be used in
a summer fruit salad.
9. Cross-promote with Ice Cream! Nothing tops
Ice Cream better than Berries.
Ingredients Instructions 10. The cold chain is the most important thing to
maintain. Keeping berries in a high-traffic area
• Wash Blackberries just before use.
½ cup Sugar where people are primed to buy them.
• Combine sugar and ½ cup water in a small
½ cup Water
saucepan. Cook over a medium heat until
7 cup Fresh Blackberries sugar dissolves, stirring constantly. Remove
2 cup Orange Juice from heat and chill.
½ cup Lemon Juice • Mash berries. As an option, you can also press
them through a strainer to remove seeds.
1 ½ cup Cold Water
• Combine berries with orange juice, lemon juice.
Add the sugar syrup. Chill until very cold.
• Just before you serve this, add 1 ½ cup of
• You could throw it in a blender with some ice
cubes if you want.
NEWS update (continued) awarded $10,000 each for their leadership in pro-
moting health and wellness for students, parents
meeting their nutrition needs. Both chains have
offered color-coded nutrition tags on more than
held in conjunction with the H-E-B Excellence in and staff. The schools will be honored at a Family 2,500 center store food items since last year. The
Education Awards and included participation by Fitness Festival featuring health and wellness nutrition iQ program was developed and imple-
leading experts on the topic of childhood obesity expert Jillian Michaels. mented in collaboration with Joslin Clinic, part
and Texas educators from across the state. The of an academic medical center affiliated with
SUPERVALU ADDS COLOR TO
summit began with a sneak preview of the Harvard Medical School in Boston, and features
documentary “Health Needs a Hero,” a documen- color-coded shelf tags that serve as at-a-glance
tary detailing the epidemic of childhood health At its Acme and Farm Fresh chains on the East cues to help shoppers identify and find better-for-
issues as told through the hearts of children and Coast, Minneapolis-based Supervalu Inc. has you food options.
key stakeholders. In attendance were 40 Texas rolled out a newly expanded in-store color-coded
better-for-you food finder – Nutrition iQ – and an
SCHNUCKS TAKES STAND FOR
educators and representatives from eight school
education initiative called “Colors in Your Carriage”
districts, gathered in Austin for the 2011 H-E-B
Excellence in Education Awards. Ten schools were to help grocery shoppers navigate the aisles while “All consumers should have the information
needed to make informed food choices, no matter
where they shop,” said Todd Schnuck, president
ALL YOU CAN CARRY and COO of the St. Louis-based retailer. “Our
‘Peace of Mind Quality’ awareness campaign will
attempt to answer questions that those outside
Promotions & Merchandising
our industry may not know to ask. We hope to
start a conversation with customers about the
foods they buy for their families and about some
1. PROMOTIONS TIP: Summer Sweet Corn is here. The new of the things Schnucks does each day to ensure
season has begun. Coachella Valley in the desert of California food quality and safety.” According to Schnuck,
and the Florida’s Belle Glade region are in full harvest of some the grocer employs 14 chefs, 10 certified special-
of the sweetest ears of corn. Promote the “Best Ears of your ists of wine and two florists certified by the Ameri-
Life” with summer sweet corn. And cross-promote with Butter. can Institute of Floral Designers
2. MERCHANDISING TIP: Order for the fastest turnover
possible. Even under perfect temperature conditions, corn
will lose over 50% of its sugar content in just a week. Keep
your display filled with crushed ice. Have one display of uncut, untrimmed corn. Have another
display at a higher price of trimmed corn.
3. PROMOTIONS TIP: Strawberries are finally coming into full harvest, after late Winter and early
Spring rains. These Spring Strawberries tend to be some of the melt-in-your-mouth sweetest of Each month, there will be a fun
the entire year. and entertaining question about
the produce you buy every day. It
4. MERCHANDISING TIP: Cross-merchandise ingredients for “dips.” Nothing like skinny dipping
will test your Produce smarts. Do
with Strawberries. Also, don’t forget Strawberries partner in jam or pies…Rhubarb.
you really know about the produce
5. MERCHANDISING TIP: May is National Barbecue Month, so it is prime time for ingredients for you buy and serve, or sell?
grilling. Set up huge grilling displays, including fresh-cut vegetables for grilling. Promote fruits
for grilling too. Cantaloupe, Pineapple and Mangoes are perfect for grilling. Cross merchandise
grilling essentials and equipment.
How did the Sharlyn
Melon get its name?
What to Look for This Month
ANSWER to last month’s Produce Puzzzzler:
In June, Summer begins. Baseball’s boys of summer are in full swing. The joys of summer are
also coming into peak production, Peaches, Plums and Nectarines. Usually on the first day of
Summer, more Peaches, Plums and Nectarines are packed than any other day of the year: What makes a “New Potato?”
1. Wimbledon is one of the classiest tennis championship tournaments in the world. The
official food of Wimbledon happens to be Strawberries and Cream, so highlight plenty of ny Potato can be a “new”
fresh Strawberries. Fresh-Cut Strawberries and Cream is an easy promotion. Potato. We commonly refer
2. Highlight different varieties of Papayas during National Papaya Month. The normal golden to Red and White Potatoes as New
Potatoes. Russets are dug and then
Solo variety can join the red Sunrise variety along with the Maradol from Mexico. Don’t
stored for several months. Red and
forget to cross promote Limes and some Cayenne Pepper to go along with your Papaya. White Potatoes are dug and then
3. Highlight the First Day of Summer with the joys of summer, Peaches, Plums and Nectar- immediately sold. They are seldom
ines. To guarantee plenty of repeat sales, stick with larger sizes and truly tree-ripened fruit. put into storage. They are always
4. Highlight NBA Finals with plenty of ingredients for Guacamole. Hass Avocadoes are at
peak oil content and have some excellent flavor.
RetailPoint R A I S I N G Y O U R S TA L K S
Each month, FreshPoint will provide you with
events that will be in the news, making these ideas very
timely for your menu, promotions or specials development.
American Culinary Federation National Independence Day National Watermelon Month
Convention, Dallas 64th Maine Potato Blossom Festival NFL Football Training Camps open
82nd MLB All-Star Game NACUFS National Conference, Dallas PMA Foodservice in Monterey
140th British Open Golf Tournament National Baked Bean Month Running of the Bulls, Pamplona, Spain
California Salmon Month National Bison Month School Nutrition Association National
Christmas in July National Blueberry Month Conference, Nashville
Disneyland opens, 1955 National Grilling Month Summerfest Events
Dog Days of Summer National Hot Dog Month 98th Tour de France Cycling
Farmer’s Markets Championship
National Horseradish Month
33rd Gilroy Garlic Festival Wimbledon Tennis Championships
National Ice Cream Month
“Harry Potter 8” opens in theaters Women’s World Cup FIFA, Germany
National Picnic Month
Ice Cream Socials National Recreation & Parks Month
The FreshPoint Team
All of us at FreshPoint are committed to one goal: Your Success…
by making produce the very least of your worries! Here is a helpful list of important contacts.
Please feel free to contact us with any question or concern. We believe that “a problem shared…
is a problem already half solved.”
Brian Sturgeon President
Robert Gordon Executive Vice-President
Russ Wingo Vice-President Business Development
Larry Brown Vice-President Sales
Rich Dachman Vice-President, Produce, SYSCO
Ted Beall Vice-President of National Account Services
Mark Majewski Director, Multi-Unit Sales