kgm - Subway Surfers 100 million downloads 220113 draft 3 by babbian

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									pressrelease
                                                                                                   Monday, 15 April 2013
                                                                                                               LONDON



      Subway Surfers Signs Firefly Brand Management And Hits 100 Million
                                                   Downloads!

Leading brand licensing agency Ink has announced that Subway Surfers, the smash-hit app that is one of the
hottest new properties in the gaming world, has scored a major double whammy – the signing of top US agency
Firefly Brand Management and hitting the landmark figure of 100 million downloads after just eight months!


Subway Surfers is the highly addictive 3D platform game that puts the player in the role of young graffiti artists as
they evade the attentions of a railway security guard and his dog; challenges involve dodging oncoming trains and
other hazards, whilst picking up coins and useful objects. Developed by top Danish digital companies SYBO Games
and Kiloo Games, the app’s combination of exciting gameplay and sumptuous animation-style graphics is proving to
be absolutely irresistible.


With more than 6 billion play sessions already recorded, Subway Surfers is now one of the three most played apps
in the world - an astonishing achievement for a game that only hit digital shelves in June last year - and is available
for download for iPhone, iPad and iPod as well as via Android.


Ink is working hard to put together a global team of sub-agents to help popularise Subway Surfers and Firefly Brand
Management will be acting as the property’s representative across the US.


“We are excited to be working on this unique brand opportunity that has established such an amazing
unprecedented fan base in such a short time. Subway Surfers has created characters and content that will work
across multiple licensed categories and have strong appeal across a wide demographic. We are excited about what
the future holds with this brand,” says Cynthia Modders, Firefly’s President.


Adds Ink Director Claus Tømming: “We need to appoint an international team with the same drive and passion we
have for developing the Subway Surfers brand and signing Firefly Brand Management provides a strong benchmark
in terms of what we are looking for in a sub-agent. They will be a very strong partner in developing what is one of the
biggest digital brands out there, with 100 million downloads ample proof of that - it is a massive milestone for any
app, but the fact that this has happened in less than a year is simply astonishing!”


For further information please contact :
pressrelease
Jane Garner & Sallie Deary
jgarner@kilog.co.uk / sdeary@kilog.co.uk

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