the logo by vivi07


									the logo

Reversed out version for dark backgrounds

As the key symbol of Brunel, the logo should be used on all Brunel University publications, publicity items, stationery, web pages, forms, official documents (eg cheques), signage, etc, whether in printed or electronic media, and only in one of the forms illustrated. The only exceptions to this rule are a limited number of ceremonial and other items of a high official nature such as degree certificates where the full University Coat of Arms may be employed (see page 7).

Minimum Size
The Brunel logo should never appear smaller than 16mm across.

Accessing the Logo on the Web
The logo is available in a variety of formats on the web at For information about accessing the logo from outside the University (for example by a collaborating partner), contact a member of the Publications team. | 5

Secondary Logos
All academic and administrative departments of the University may use only the prescribed logo. A number of functions or services within the University may, with special approval, be permitted to have a separate logo but in a form that complements the corporate logo. Such logos must be generated to an approved design and quality and be used in conjunction with the full logo. Examples might include service areas that embrace a number of departmental functions or services that have a distinct external public ‘face’ as well as being an internal department.

Logos of third-party organisations with which the University is collaborating or that indicate a special award or status may be added according to approved formats. Examples might include ‘New Route PhD’ programmes, the MATCH research project (funded by many diverse companies and universities), or the Disability symbol.

Research Centre Logos
The University has an approval process for its Research Centres and the awarding of ‘Centre’ status generates an appropriately branded logo that fits into the University’s research branding. This set of logos, for use on stationery, web pages and other publicity, ensures a single strong brand for all official Centres and helps to reinforce their status.

6 | House style Manual

the Coat of arms
The Coat of Arms was granted to the University in 1966 and is reserved for use on a restricted range of official insignia and documents. Its use in any new context must be approved. (Email Its components and colours are laid down by the College of Arms and cannot be changed. Artwork for the Coat of Arms including a simplified version for specialised uses (eg embroidery) is available in an electronic form.

Derivation of Brunel’s Coat of Arms
A number of representational images are incorporated into the Coat of Arms: •	 •	 •	 •	 •	 The masonry arch symbolises I K Brunel’s bridges; The compasses and the cogwheel symbolise technology (referring to the University former status as a College of Advanced Technology); The ermine lozenge is an allusion to the Arms of Lord Halsbury, the first Chancellor of the University; The crest of the swan symbolises Uxbridge; Its mural collar links with the bridge motif. | 7

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