Greening Of Management

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					                             GREENING OF MANAGEMENT


       In the rapidly changing business world of the 21st century it is now widely accepted

that "A primary concern of many businesses now is how to manage their environmental

impacts effectively and efficiently". The name for this fairly new style of management is

called "Green Management". The Greening of Management is concerned with companies

embracing environmental protection as part of their competitive strategies, as well as "the

recognition of the close link between an organization’s decisions and activities and its impact

on the natural environment". Greening of management has helped business's understand that

proper environmental protection requires the prevention or pollution rather than just the

control of wastes at the end of the pipeline

Implementation of Concept in Organization

        In the past the organizations did not paid much attention to the environment which is

affecting by their activities. There were small groups who showed their concerns in

protecting the environmental and natural resources. There are many manufacturing entities

and factories that are adding damage to the natural environment for the sake of getting money

and getting rich. They have no concern for the environment.

       So this awareness is aroused by some environmental protection group and they

highlighted in the media for the protection of environment so the companies started to pay

attention in cleaning and safer environment. Managers are now involved In greening of


Waseem Akram                                                                            Page 1

   According to the functions approach managers perform certain activities to efficiently and

effectively coordinate the work of others. They can be classified as

   1. Planning involves defining goals, establishing strategies for achieving those goals,

       and developing plans to integrate and coordinate activities.

   2. Organizing involves arranging and structuring work to accomplish the organization’s


   3. Leading involves working with and through people to accomplish organizational


   4. Controlling involves monitoring, comparing, and correcting work performance.

Since these four management functions are integrated into the activities of managers

throughout the workday, they should be viewed as an ongoing process and they need not the

done in the above sequence.

Basic Concept

       Every business, it seems, is either going green or planning to green up. With energy

and transportation costs steadily rising and global resources decreasing, it makes increasing

economic (and efficiency) sense to implement green business programs. Marketing these

programs and practices is proving to be a savvy step, as well, and is attracting even in a

recession a growing variety of consumers and citizens interested in sustainability.

       Some organizations appear to be succeeding in this effort. Google now claims to be

completely carbon neutral. Patagonia buys 100% of its electricity from renewable energy

sources, and Dell claims carbon neutrality for its global electricity use. Many other

companies are doing much the same and, necessarily, are including their records and

information management (RIM) programs in the process.

Waseem Akram                                                                          Page 2
        Particularly, though, going green means many different things to different businesses

from protecting thousands of acres of rain forest in the Amazon to using recycled copy paper,

and from establishing a home work program to lessen commute hours to replacing

incandescent bulbs with compact fluorescent lighting (CFL). Actually, one of the great things

about going green is that small steps often equal big returns, especially for a sizable

company. Wal-Mart set goal of selling just one CFL to each of its 100 million customers,

and within a little over a year it did just that, translating to $3 billion in energy savings.

        Or, seen from another angle, the production of one ton of uncoated, virgin, non-

recycled printing and office paper uses 24 trees. If your RIM program can reduce paper usage

by one ton annually over 10 years, it can quickly add up to real environmental and financial


Managers Self- Assessment for Concept

   Through the self-assessment, you’ve now received a solid grasp of your green capabilities

or lack thereof. Your responses to the assessment questions can be used as a roadmap for

your next step of developing a list of green action points and, if you so choose, a green

management plan.

   As mentioned earlier, small steps lead to big changes, so when you develop your going-

green process, avoid broad strokes in the beginning. Use common sense by first changing the

areas that are the simplest, least costly, and cause the least amount of upheaval. Few people

like big changes all at once (if indeed that is the way your green plan points).

   Design your plan in increments. Convert your assessment questions and answers into a list

of going green tips or actions, as in the following top-10 example:

1. Purchase RIM program supplies that are made from at least 30% recycled content.

Waseem Akram                                                                                     Page 3
2. Manage and distribute electronic documents to save paper and storage space. Digitize hard

   copy documents.

3. Implement a recycling program for things like paper, plastics, and electronics. Reuse

   materials when possible. Create an EPA Partnership in the WasteWise Program.

4. Purchase green, biodegradable products.

5. Assess and hire vendors based on green practices.

6. Print draft documents double-sided.

7. Minimize duplicate copies.

8. Increase data center efficiency through best practices and operational improvements.

9. Create a comprehensive and legally compliant records retention schedule.

10. Establish work-at-home days.

   In summary, green management refers to the management of corporate interaction with,

and impact upon, the environment and it has gone beyond regulatory compliance and needs

to include conceptual tools such as pollution prevention, product stewardship and corporate

social responsibility. Business firms play a key role in the issues of environmental

management since they are part of our society and cannot be isolated from the environment,

and in fact, they contribute most of the carbon footprints in the past. Application of

innovative technology could alleviate the environmental deterioration by developing, for

example, the biotech products and by searching for alternative energy to reduce the use of

finite natural resources. Thus, business should put more effort into the research on innovative

technology to minimize the impacts of environmental destruction by creating products that

are nontoxic and less pollution to environment

Waseem Akram                                                                              Page 4










Waseem Akram                                                                       Page 5

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