Rate Card General
4-Color
Full Page 2/3 1/2 1/3 1/4
Effective: January/February 2009 Ratebase: 150,000
1x
10,500 7,650 6,000 4,245 3,360
3x
9,975 7,260 5,712 4,035 3,195
5x
9,600 7,035 5,520 3,900 2,985
10x
8,925 6,495 5,100 3,615 2,730
B&W
Full Page 2/3 1/2 1/3 1/4 9,345 6,720 5,340 3,765 2,985 8,880 6,390 5,055 3,570 2,835 8,595 6,180 4,920 3,435 2,730 7,935 5,715 4,530 3,195 2,520
Covers
Inside Front Cover (C2) Inside Back Cover (C3) Back Cover (C4) 12,600 11,550 13,650 11,970 10,980 12,975 11,595 10,620 12,555 10,710 9,825 11,610
Ode Plaza 4-Color
1/6 1/12 1,575 945 1,500 900 1,455 870 1,350 795
Ode Plaza B&W
1/6 1/12 1,395 825 1,320 780 1,290 765 1,185 705
*Special category DiScountS: non profits/Direct response 40%, natural products 20% excludes plaza ads
Ad Closing Dates 2009
ISSUE JAN/FEB 2009 MARCH 2009 APRIL 2009 MAY 2009 JUNE/JULY 2009 AUG 2009 SEPT/OCT 2009 NOV 2009 DEC 2009 AD CLOSE 11/7/08 1/2/09 2/6/09 3/13/09 5/1/09 6/12/09 8/5/09 9/4/09 10/9/09 ART DUE 11/11/08 1/6/09 2/10/09 3/17/09 5/12/09 6/16/09 8/7/09 9/8/09 10/13/09 ON SALE 12/23/08 2/17/09 3/24/09 4/28/09 6/16/09 7/21/09 9/8/09 10/20/09 11/24/09
Ad Sizes & Dimensions
Dimensions
Ad Size Width (inches) Height (inches)
Mechanical Requirements
9.7 9.7 9.7 4.75 9.7 4.33 4.75 4.75 2.235 file requireMentS • Size: Digital files must be 100% Ode magazine ad size (see dimensions at left) • Colors: All images and colors must be converted to CMYK process colors or grayscale. Do not specify Pantone or custom inks or leave graphics in RGB colorspace • Graphics: Hi-res images must be linked and updated Resolution: 300 dpi for CMYK or grayscale, 1200 for line art • Fonts: All fonts used in the file must be available before converting to PDF/X-1a. Bold, italic, and other styles must be chosen from the font menu, not created from the style menu • Trapping: Do not apply trapping to files before saving as a PDF/X-1a format • Electronic Files Only (in order of preference): Via email, Ode Swap drive, Ode FTP site, or CD • Send by email (hi-res files smaller than 5MB only): ads@odemagazine.com • Upload to SWAP via www.swapdrive.com (for hi-res files larger than 5 MB): User: odemagazine Password: odeguest • Upload to FTP via ftp://ode.xs4all.nl (for hi-res files larger than 5 MB): Login: odeftp Password: odeftp • Do not supply fonts or images that are NOT a part of your ad • Do not provide laser printer output or photocopied material as “camera-ready” artwork • Do not supply artwork with PMS colors • Do not supply ads in Photoshop TIFF or EPS formats as they cannot be guaranteed by our printer for quality Magazine SpecificationS • Ode Magazine is produced with computer-to-plate technology • Printed on web offset printing process, 150-line screen • Ode Magazine is perfect bound trim size: 8.125”W x 10.75”H Bleed size: 8.375”W x 11”H type Safety area: Please keep all type 1/4” from trimmed edges paper: 100% recycled Dalum Cyclus Print paper accepted file forMatS Supply artwork in the following format only: • Hi-Res PDF created to Acrobat PDFx/1-a specifications Please ask us for details if necessary.
Full Page 2/3 Vertical 1/2 Vertical 1/2 Horizontal 1/3 Vertical 1/3 Square 1/4 Page 1/6 Vertical 1/12 Square
Trim and Bleed
7.125 4.47 3.45 7.125 2.235 4.33 3.45 2.235 2.235
Width (inches)
Height (inches)
Full Page Final trim Full Page Final Bleed Spread Final trim Spread Final Bleed
8.125 8.375 16.25 16.5
10.75 11 10.75 11
Ad Sizes and Dimensions
Full Page
2/3 Vertical
1/2 Vertical
1/2 Horizontal
1/3 Vertical
1/3 Square
note: For materials supplied requiring sizing to standards or mechanical labor, conversion to PDF format, CMYK, substitution for missing fonts, etc., a $50 base fee will apply. a color proof Should Be Sent to: Ode Magazine attn: Production 35 Miller Avenue, Suite 330 Mill Valley, CA 94941 888-ODE-MAGAZINE 888-633-6242
1/4 Vertical
1/6 Vertical
1/12 Square