MANAGING SWEETNESS by vivi07

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									MANAGING SWEETNESS
30 April 2008 Capital Hotel – Beijing, China
Organized by

ILSI-China Oldways
and

PROGRAM
The Context and the Need for a Multi-faceted Approach

9:00-9:20

Welcome and Context
Managing Sweetness is a new approach or program that helps people lead healthy lives without sacrificing the pleasures of food and drinks they enjoy, and encourages regular physical activity as well as socializing with family and friends. It is based on up-to-date, high-level science, and follows the healthy living guidelines recommended by most of the world’s governments and health promotion organizations.

Dr. Junshi Chen, MD, Professor, Institute of Nutrition and Food Safety, Chinese Center for Disease Control and Prevention (Beijing) Dr. K. Dun Gifford, President and Founder, Oldways (Boston, USA)

9:20-9:40

Consumption of sugar and sweet foods in China Dr Wenhua Zhao Deputy Director,ILSI FP China

The Role of Sweetness and Managing in Daily Lives

9:40-10:10

What is Managing Sweetness? Why management? Introduction of the Managing Sweetness Project and Consensus Statement and participation of EU Government
The conceptual breakthrough of Managing Sweetness is to approach the eating, drinking and exercise challenges as a behavioral issue. The very specific challenge is to change the current unhealthy behaviors into healthy behaviors. It is undeniable that the statistics of overweight, obesity and exercise have worsened over the last 20 years. It is also undeniable that in these same twenty years, various groups have blamed a list of factors as the cause of poor consumption and

exercise habits. This list includes schools, carbohydrates, businesses, computers, the internet, reduced physical activity in schools, sodas, fast food, convenience stores, unsafe streets, and so on. Because this “blaming” has been ineffective in persuading consumers to change their purchase, consuming and exercise behaviors, common sense compels a search for new solutions. Managing Sweetness is one such new solution, and it offers a clear opportunity for a powerful breakthrough.

Dr. Maxime Buyckx, MD, MBA, Director, Nutrition and Health Sciences
The Beverage Institute for Health and Wellness, The Coca-Cola Company (Atlanta)

Dr. K. Dun Gifford Managing Sweetness Makes Science Sense and Common Sense

10:10-10:50 The Key Roles of Sweetness in Health-Promoting Diets and Lifestyles

Taste is one of the five human senses; the other four are sight, hearing, smell, and touch. Taste is the sense most dev eloped at birth; it is what attracts newborns to their mother’s milk. Tests have made clear that even infants in utero respond to sweetness. The biological reasons for this are quite clear: nearly all the energy our mammalian bodies burn during our lifetimes come from sugars, and as a result they are a pleasing sensation. Most of the world’s dietary guidelines recommend that about 50 percent of a day’s calories should be from carbohydrates, because bodies easily convert them to the sugars our cells need to function. The remaining calories are to come from proteins and fats. Managing this allocation among these three macronutrients is a key to long-term healthfulness. It is just as important, however, to manage total calories.

Dr. Adam Drewnowski, PhD, Professor of Epidemiology and Medicine, Center for Public Health Nutrition, University of Washington (Seattle, USA)

10:50-11:10

Tea and Coffee Break

11:10-11:40 Scientific Consensus Statement; Why it's important; All Calories Count; Why
Management not Banishment

Dr. John Foreyt, PhD, Professor, Department of Medicine, Behavioral Research Center, Baylor College of Medicine (Houston, USA)

11:40-12:10 Managing Sweetness and the Role and Safety of Sugar Substitutes

A preference for sweet tastes is hard-wired into the human senses because the body’s organs and systems are fueled by sugars. A vivid example is the intravenous fluid fed to patients who cannot eat or drink by mouth: it is a mix of sugars and some salt. Calorie balance – “calories consumed equals calories burned” – is essential for sound weight management. In the last half century food scientists have developed sugar substitutes, which have proven valuable in aiding consumers, and particularly diabetics manage their weight while enjoying the tastes of sweetness. Sweeteners must be approved by government regulators before entering the marketplace, and the rigorous approval processes have assured that sweeteners are safe.

SCIENTIST From the United Kingdom

12:10-12:30 Questions and Answers
Moderated by: Junshi Chen or TO BE DETERMINED

12:30-13:30 Lunch

13:30-14:30 Meeting of Chinese Working Group
Additional presentations Adam Drewnowski John Foreyt

14: 30-15:30 Presentation of the Chinese Working Group and Panel Discussion
Managing Sweetness offers physicians, dietitians, and other health professionals an effective, positive tool to help patients and clients solve diet, health and weight management problems. Conventional negative messages are proving consistently ineffective in motivating wise consumption and exercise behaviors. “Managing” is a positive message, and associated with many common human behaviors, such as anger, hygiene, checkbooks, driving automobiles, work, household, and dozens of others. This panel of experts will expl ore how Managing Sweetness can help to improve public health without sacrificing the pleasures of sweetness in food and drink.

Dr. Junshi Chen Dr. K. Dun Gifford

15:30-16:30 Closing Comments


								
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