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					Top Ads
Top Ads are high profile ads that give you strong revenue results. They have the ability to rotate ads and display graphics or text. Place Top Ads anywhere on your site and allow advertisers to manage their own listings. Thumbnails or text in the ad can link to a detail page or to the advertiser’s Web site.
Customize your modules to display price, descriptions and any other information pertinent to the product.

Headers and footers can be adjusted to display the advertiser’s logo and contact information.

Fielded data can be set to link to more information, or to a remote Web site. Thumbnail images of inventory, such as cars for sale, provide readers a quick glimpse of what the advertiser offers.

The Basics
Increase exposure of classified liners. Top Ads modules can be placed anywhere on your site where an Adsys position exists. Templates allow customization of how your ad will appear based on the type of ad and the information necessary.

Key Benefits
Allow advertisers to populate their own inventory. Rotating display means there are no limits on the numbers of ads a module can include. Display Ads, Ad-Market and thirdparty feeds can all be imported into Top Ads, increasing their value to your advertisers.

Revenue Opportunities
Sell Top Ads to car dealers, real estate agents, or employers. Upsell businesses to their own modules where they can display their entire inventory. Upsell premium positions on your Web site with little cost or effort, making advertisers happy and improving your bottom-line.

Contact Us:

For more information on this or any other TownNews.com product, contact your regional sales manager. Main TownNews.com Office: 800-293-9576 • E-mail: info@townnews.com

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Top Ads
Product Features
Customizable Appearance
Templates allow full customization of how Top Ads will appear based on the type of advertiser and what information is needed. CSS support is built into the application. This includes selectors and other “hooks” in the generated HTML code that will allow your Web master to apply more specific and differentiated CSS styles to your Top Ads modules. On Top Ads popups, error pages and “more” pages, a default CSS stylesheet has been added which includes a neutral style that can be easily overwritten with a local stylesheet.

Export to Print

Top Ads are the perfect way to bring Web site readership and advertisers together. Advertisers can post their own — jobs, cars, homes, etc. — inventory on any page of your Web site.
For more features, visit www.townnews.com/ solutions/top_ads_module/ features/

Export content from your Top Ads module to either a comma separated value (CSV) file or a ZIP file, which can then be utilized in your print product. The CSV file will include images that are represented as URLs. A ZIP file can be created with a single CSV file, using just image file names, and will include all of the image files. This is very beneficial, as it is a method to use your online content in your print product or to back up your online advertising data.

Rotating Display

There is no limit to the number of ads you can place in a module. You control how many ads you want to appear at one time. For example, sell 20 ads for five positions and have them automatically rotate in the given positions each time the page is refreshed.

Targeted Marketing

Use multiple modules to target advertisers to specific sections. For example, create a Real Estate splash page with free ARA content and a Mortgage Calculator. Sell Top Ads modules to local real estate agents, allowing them to showcase inventory.

Advertiser Access

You can allow your advertisers access to control their own Top Ads. Their access means less work for you and allows advertisers to update their content when they choose.

Integrated Data Feeds

Display Ads, Ad-Market and third-party feeds, such as MLS feeds, can be imported and used as Top Ads, increasing their value to advertisers. Third-party feeds will have to be evaluated by TownNews.com programmers and may incur additional costs.

Stereotypes

There are four pre-set stereotypes — employment, real estate, automotive and generic — that make it easy to customize Top Ads. The fielded data included in each stereotype differs, allowing for specified search criteria.

Statistics

View the number of clicks and number of e-mails that an ad has received for a specified range of days. View statistics for one advertiser or all advertisers. You can print the page or export and download a .csv version of the report. This is a great way to show advertisers the value of your site and their advertising buying decision.

Printable Coupons

Use Top Ads to post printable coupons on your site. Coupons are easy to find because they are keyword searchable and you can display an optional thumbnail image. Coupons are popular with restaurants offering specials, car dealers and retailers.

Ad-Market Integration
You can export ads with images from Top Ads to other systems, specifically Ad-Market, saving your staff time by only having to load the ad in one place. This allows you to add frequency to the ad and more readers will be able to view it. It also can be an up sell if an advertiser decides to buy into Top Ads since their ad will automatically go into Ad-Market for a higher cost.

Contact Us:

For more information on this or any other TownNews.com product, contact your regional sales manager. Main TownNews.com Office: 800-293-9576 • E-mail: info@townnews.com

11.2.09

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Frequently Asked Questions
What is the difference between Top Ads and Adsys?
Adsys allows you to assign one ad to an ad position. Top Ads allow you to assign a group of ads to that position instead. In addition, it allows you to put HTML around those ads to make it appear they are in a specialized container. This container will draw the eye of your viewer to those ads. Top Ads modules are actually positioned on your Web site using the Adsys administrative interface.

How many Top Ads modules can I have?

You can have as many as you like. If you contact TownNews.com we can tell you how many Top Ads modules you have purchased. Your sales person will provide insight on how to use the Top Ads modules to maximize revenue.

Have a question not listed? Contact the TownNews.com customer support staff by phone at 800-293-9576, or by submitting a ticket online to http://support.townnews.com to have your question answered.
For more FAQs, visit www.townnews.com/ solutions/top_ads_module/ faqs/

Can I adjust the look and feel of the module table?

Yes, you can change the table using the online administrative interface. This gives you the flexibility to make it look the way you want it to, making it more closely match the overall look and feel of your site. Stylesheet references on the modules allow your Web masters to apply specific and differentiated CSS styles.

Can I adjust the look and feel of the ads inside a module?

Yes, but in most cases you won’t find it necessary. The default templates are set to what we have found to be the most preferred setup. However, if you find that there is something you would like to change you can do that by clicking on “Manage Templates” on the left hand side of the Top Ads administrative area. This area requires a good working knowledge of CSS and HTML. Please contact our customer support staff at 800-293-9576 or http://support.townnews.com if you need help with this.

Can my advertisers create their own ads?

You can grant certain advertisers access to manage their own Top Ads database. This can save time and effort for your staff, but is only recommended for customers who have the appropriate level of knowledge.

Can I import ads from Ad-Market or a third party into Top Ads?

Display Ads, Ad-Market and third-party feeds, such as MLS feeds, can be imported and used as Top Ads, increasing their value to advertisers. Please note that third-party feeds will have to be evaluated by TownNews.com programmers and may incur additional costs.

Are there statistics available on Top Ads?

Yes. Data on the number of clicks and the number of e-mails an ad has received is available in your online administrative interface. Use this data to prove the value of Top Ads to advertisers and potential advertisers.

How many ads can be included in a module?

There is no limit to the number of Top Ads you can use in a single module. You can, however, set the module to only display a certain number of ads at one time. Thus, if you sell 10 top ads and only want to display five at one time the ads will rotate each time the page is displayed.

Can Top Ads be used on third-party sites?

Yes. For example, a real estate broker’s Top Ads module can appear on your newspaper’s Web site and the broker’s Web site using static Adsys positions. Statistics are trackable on these modules just as though they were on your own Web site.

Contact Us:

For more information on this or any other TownNews.com product, contact your regional sales manager. Main TownNews.com Office: 800-293-9576 • E-mail: info@townnews.com

11.2.09


				
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