For Immediate Release May 14, 2008
Contact:
Jennifer Thomas Northlich PR for Charter Club 513.287.1853 jthomas@northlich.com Allison Grever Ryan Northlich PR for Charter Club 513.287.1828 aryan@northlich.com
Fall into Sleep with New Sheets, Bedding and Accessories from Charter Club Home® NEW YORK – Bedrooms are the focus this season, with new designs, concepts and fabrications that reinvent the room for slumber into a sanctuary. Whether the bedroom needs a quick update with a new sheet set, a new down comforter to add coziness and warmth, or a full-fledged makeover, Charter Club Home, a Macy’s exclusive brand, has the answer. Charter Club Home is a traditional take on the latest styles for the home, offering timeless classics that feature high quality, up-to-date details and providing a total master suite at a great price. “With cool weather sending people indoors, the bedroom is the hot focus for the fall,” said Cynthia White, group vice president, home design. “Charter Club Home sheets, bedding collections, bedding basics and accessories create classic looks with a contemporary feel to update the bedroom in a timeless style.” Its Easy Being Green: Green living is the hottest trend in home décor, and Charter Club Home is introducing Organic sheet sets, made from 100% organic cotton made of a 300 thread count. Organic sheet sets are available in a color palette inspired by nature of neutral blues and greens, and all dyes and finishes are eco-friendly, making it easy to wake up green each morning. Charter Club Home Organic sheet sets are certified 100% organic by the Organic Exchange, are approved by EKO, SKAL International Certified and satisfy the Global Organic Textiles Standard. Classic Bedroom, but Better: Charter Club Home is reinventing the quintessential classic sheet with the upgraded Damask Stripe and the new Damask Solid sheet sets. Made with the finest Pima cotton, Damask sheet sets now boast 500 thread count sheets, elastic all the way around the fitted sheet, and are now available in either stripe or solid options. Available in a completely new color palette, with 12 color options in Damask Stripe and eight color options in Damask Solid, Charter Club Home Damask sheet sets are a great way to spice up the contemporary classic bedroom. Exotic Escape: Maroc is an exotic new look for the bedroom that features Moroccan motifs with European styling. The silk-like comforter cover is a chic French Grey color, overlaid with delicate and ornate Ivory embroidery. Beaded and embellished decorative pillows and sheets and quilted coverlets inspired by Moroccan tile design, add allure to the collection. Old World Elegance: A new boudoir-like ensemble called Parterre is a glamorous way to transform the master bedroom into the ultimate luxury retreat. Parterre features a woven jacquard comforter cover in a creamy ivory color called Parchment with rosy-pink Opal detailing in a medallion pattern and embellished decorative pillows. Parterre coordinates with the Old Worldstyled Contessa quilted coverlet and sham collection, to create a truly inspired bedroom.
New Bedroom Styles Create Sleeping Sanctuaries
Delightful Down: No bedroom is complete without the basic building blocks to make a great bed. Charter Club Home is upgrading its down comforter collection, offering new levels of down comforters ranging from Level 1 to Level 5. Each level offers a different weight and fill, with Level 1 offering the lightest warmth and Level 5 offering the warmest weight, and each has a unique design. All Charter Club Home down comforters feature Charter Club ecoDown, which undergoes a special washing and sanitizing process, and are hypoallergenic. Sheet Spectrum: Charter Club Home is introducing three new sheet groupings this fall called Collection, Classics and Essentials. The new groupings will include sheet set selections under each group that feature a broad range of color, fabrications, looks and price ranges. The Collection group offers high thread count sheet sets such as Damask Stripe and Damask Solid, Jacquard and Tailored. The Classics group offers high quality sheet sets at a moderate price point, including Organic, Tonal Stripe, Embroidered, and Color Accents sheet sets. And, the Essentials group offers quality sheet sets at a great value with Vintage, Antique and Basics sheet sets. Gorgeous Gifts: This holiday season Charter Club Home has the perfect gift for anyone looking to add a little style to the home. Super soft throws like the Reversible Plush Throw and the Classic Throw are sure to warm up the bedroom or living room. The plush, rich fabrics of the Microtec Throw and Ultraplush Booties are perfect for heating up the house. Blankets in a variety of styles, including the Damask Stripe Down Blanket, the 3-in-1 Body Wrap and the Outdoor Blanket, make great gifts. Beautiful jewelry boxes in a variety of sizes that look great in the bedroom and are built to travel are also available this holiday season. Bathroom Basics: Charter Club Home recently upgraded the Classic Bath Towel with a new dobby design. The new Classic Bath Towels, upgraded to 100% Pima loops cotton, are more absorbent and dry faster than their predecessors, and feature a great “after-laundry” appearance. New for the bathroom this fall is the new Charter Club Home Fashion Accent Rugs collection. Designed to coordinate with Charter Club Home bedding and bath collections, Fashion Accent Rugs are great multipurpose rugs that are easy-care, extremely functional, and look great whether in the bathroom or elsewhere in the home.
Charter Club Home merchandise is available exclusively at 850 Macy’s stores nationwide and online at macys.com. Visit Macy’s online at www.macys.com to find the store nearest you.
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Charter Club Fall 2008 copy and graphics are available for download at www.macysinc.com/pressroom/macys/private_brands/Charter_Club