franchise_ - CHEAP SMOKES _ TOBACCO by wuyunyi

VIEWS: 0 PAGES: 8

									                                                                                                                                                                        	
  
                                                                                   	
  
       Cheap	
  Smokes	
  is	
  the	
  franchise	
  opportunity	
  	
  
                                                                    for	
  you!	
  
                                                                                   	
  
Would	
  you	
  invest	
  $50K	
  cash	
  to	
  generate	
  sales	
  of	
  $1,500,000	
  per	
  year?	
  	
  	
  

Our	
  opportunity	
  is	
  particularly	
  suited	
  to	
  rural	
  towns	
  where	
  there	
  are	
  few	
  good	
  franchise	
  opportunities.	
  	
  	
  
Does	
  your	
  town	
  really	
  need	
  another	
  shoe	
  store,	
  clothing	
  store	
  or	
  video	
  store?	
  	
  What	
  franchise	
  can	
  you	
  
invest	
  in	
  that	
  gives	
  you	
  an	
  opportunity	
  to	
  build	
  sales	
  to	
  $140K/month	
  or	
  more	
  in	
  a	
  small	
  to	
  medium	
  
sized	
  town?	
  	
  	
  What	
  franchise	
  can	
  you	
  start	
  with	
  a	
  consumable	
  product	
  that	
  your	
  customer	
  will	
  purchase	
  
daily?	
  	
  It’s	
  a	
  cash	
  business	
  with	
  no	
  receivables	
  and	
  you	
  will	
  start	
  making	
  money	
  in	
  a	
  few	
  short	
  months	
  
with	
  a	
  product	
  that	
  is	
  sold	
  to	
  both	
  men	
  and	
  women	
  over	
  the	
  age	
  of	
  majority.	
  	
  

Our	
  company	
  has	
  a	
  proven	
  concept	
  that	
  works,	
  a	
  concept	
  that	
  builds	
  sales	
  quickly	
  to	
  profitability	
  with	
  a	
  
low	
  investment.	
  	
  	
  The	
  best	
  part	
  is	
  the	
  fact	
  that	
  you	
  will	
  love	
  going	
  to	
  work!	
  	
  At	
  Cheap	
  Smokes	
  and	
  
Tobacco	
  we	
  meet	
  and	
  talk	
  with	
  people	
  from	
  all	
  walks	
  of	
  life	
  in	
  a	
  great	
  environment.	
  	
  We	
  develop	
  
relationships	
  and	
  friendships	
  with	
  our	
  clients	
  as	
  we	
  see	
  them	
  regularly.	
  	
  	
  	
  

We	
  have	
  created	
  a	
  themed	
  store	
  concept	
  based	
  on	
  an	
  era	
  where	
  icons	
  like	
  Marylyn	
  Monroe,	
  and	
  the	
  Rat	
  
Pack	
  of	
  the	
  60’s	
  made	
  smoking	
  in	
  vogue.	
  	
  Walking	
  through	
  our	
  doors	
  you	
  will	
  have	
  the	
  overwhelming	
  
feeling	
  of	
  being	
  invited	
  and	
  welcomed!	
  	
  The	
  décor	
  is	
  elegantly	
  designed	
  in	
  rich	
  dark	
  walnut	
  wood,	
  soft	
  
lighting,	
  extraordinary	
  cigar	
  cases	
  and	
  aesthetically	
  designed	
  glass	
  display	
  cases.	
  	
  We	
  have	
  recreated	
  the	
  
chic	
  age	
  of	
  smoking	
  where	
  our	
  customers	
  are	
  treated	
  as	
  friends.	
  	
  We	
  set	
  a	
  high	
  standard	
  for	
  service	
  and	
  
attention	
  to	
  detail.	
  	
  Our	
  customers	
  are	
  so	
  pleased	
  with	
  our	
  service	
  and	
  selection	
  that	
  they	
  serve	
  as	
  our	
  
best	
  form	
  of	
  advertising	
  by	
  recommending	
  us	
  to	
  their	
  friends.	
  	
  Word	
  of	
  mouth	
  is	
  always	
  the	
  best	
  
marketing	
  tool	
  and	
  it’s	
  free.	
  	
  

	
  
	
  
	
  



                                                                                   	
  
                                                                                                                                                                              	
  
	
  
	
  
	
  
	
  
We	
  offer	
  over	
  a	
  500	
  choices	
  of	
  tobacco	
  products	
  including	
  cigarettes,	
  cigarillos,	
  pipe	
  tobacco,	
  chewing	
  
tobacco	
  and	
  of	
  course	
  a	
  great	
  range	
  of	
  exotic	
  cigars	
  for	
  the	
  aficionado.	
  	
  We	
  support	
  our	
  core	
  products	
  
with	
  distinctive	
  accessories	
  such	
  as	
  specialty	
  ash	
  trays,	
  humidors,	
  cigar	
  cases,	
  cigarettes	
  cases,	
  cutters	
  
and	
  lighters	
  sourced	
  from	
  over	
  25	
  vendors	
  around	
  the	
  world.	
  	
  What	
  we	
  offer	
  is	
  exclusive	
  and	
  
exceptional.	
  	
  	
  The	
  name	
  “Cheap	
  Smokes	
  &	
  Tobacco”	
  is	
  a	
  great	
  marketing	
  tool	
  to	
  get	
  customers	
  in	
  the	
  
door,	
  but	
  clearly	
  we	
  offer	
  so	
  much	
  more	
  and	
  with	
  greater	
  margins	
  for	
  our	
  owners.	
  	
  	
  
	
  
The	
  most	
  important	
  part	
  of	
  our	
  store	
  concept	
  is	
  our	
  professional	
  and	
  friendly	
  staff.	
  	
  We	
  ensure	
  they	
  
understand	
  our	
  vision	
  and	
  that	
  they	
  are	
  trained	
  on	
  every	
  product	
  we	
  offer.	
  	
  At	
  Cheap	
  Smokes	
  and	
  
Tobacco	
  our	
  vision	
  is	
  to	
  give	
  the	
  client	
  the	
  best	
  possible	
  shopping	
  experience	
  and	
  our	
  staff	
  is	
  trained	
  to	
  
be	
  knowledgeable	
  of	
  the	
  products,	
  service-­‐oriented,	
  personable	
  and	
  make	
  the	
  customer	
  feel	
  that	
  we	
  
appreciate	
  them.	
  	
  That	
  kind	
  of	
  service	
  sets	
  us	
  apart.	
  	
  	
  

If	
  you	
  are	
  interested	
  in	
  this	
  vision,	
  desire	
  to	
  be	
  your	
  own	
  boss,	
  want	
  to	
  enjoy	
  every	
  day	
  with	
  your	
  clients	
  
and	
  co-­‐workers,	
  let	
  Cheap	
  Smokes	
  and	
  Tobacco	
  provide	
  you	
  with	
  our	
  proven	
  success	
  formula	
  to	
  start	
  
you	
  on	
  the	
  road	
  to	
  success!	
  

	
  




                                                                                     	
  
                                                                                                                                            	
  
	
  

       What	
  we	
  provide	
  our	
  franchise	
  owners	
  
       1. Fully	
  developed	
  concept	
  store	
  
       2. Layout	
  design,	
  displays	
  and	
  build	
  out	
  drawings	
  of	
  your	
  location	
  
       3. Ideal	
  Location	
  knowledge	
  –	
  we	
  know	
  where	
  the	
  smokers	
  are!	
  	
  
       4. Lease	
  negotiations	
  if	
  required	
  
       5. Finance	
  assistance/expertise	
  
       6. Training	
  on	
  Set	
  Up	
  and	
  Operation	
  of	
  the	
  business	
  	
  
       7. Employee	
  training	
  manuals,	
  operating	
  manuals	
  
       8. Point	
  of	
  sale	
  software	
  and	
  computer	
  systems	
  to	
  track	
  inventory,	
  ring	
  in	
  
          daily	
  sales	
  and	
  do	
  all	
  reporting	
  will	
  be	
  identical	
  in	
  all	
  stores	
  and	
  set	
  up	
  by	
  
          our	
  ID	
  company.	
  	
  
       9. Set	
  up	
  of	
  data	
  base	
  and	
  training	
  on	
  how	
  to	
  set	
  stock	
  reorder	
  points	
  	
  
       10.	
  Knowledge	
  workshops	
  on	
  products	
  
       11.	
  Marketing	
  promotions	
  for	
  your	
  store	
  	
  
       12.	
  Source	
  products	
  from	
  around	
  the	
  world	
  for	
  your	
  store	
  and	
  customers	
  
       13.	
  Merchandising	
  &	
  Supplier	
  Relationships	
  	
  
       14.	
  Negotiation	
  with	
  Suppliers	
  for	
  possible	
  Preferred	
  Pricing	
  &	
  Advertising	
  Fees	
  
       15.	
  Set	
  up	
  of	
  all	
  Supplier	
  Accounts	
  (20+	
  suppliers)	
  so	
  you	
  can	
  purchase	
  directly	
  
          95%	
  of	
  your	
  products	
  from	
  our	
  approved	
  vendors.	
  
       16.	
  Exclusive	
  trading	
  area	
  agreements	
  	
  
       17.	
  Lower	
  Franchise	
  Royalty	
  fee’s	
  &	
  Advertising	
  Fund	
  fee’s	
  then	
  typical	
  
          franchises.	
  	
  
          	
  
                                                                                                                                      	
  
	
  
What	
  are	
  the	
  steps	
  to	
  open	
  your	
  Franchise?	
  
	
  	
  

           	
  
           1. Request	
  a	
  franchise	
  brochure	
  by	
  completing	
  the	
  Interest	
  Form	
  
           2. Discussion	
  to	
  determine	
  if	
  we	
  right	
  for	
  each	
  other.	
  	
  
           3. Submit	
  the	
  Franchise	
  Application	
  Form	
  
           4. Talk	
  with	
  us	
  about	
  your	
  proposed	
  location	
  –	
  we	
  know	
  the	
  best	
  locations	
  	
  
           5. Review	
  the	
  Disclosure	
  Documents	
  -­‐	
  get	
  legal	
  advice	
  
           6. Sign	
  the	
  Franchise	
  Agreement	
  subject	
  to	
  financing	
  if	
  needed.	
  
           7. Secure	
  financing,	
  with	
  our	
  help	
  if	
  required	
  
           8. Secure	
  location	
  &	
  Build	
  your	
  store	
  (we	
  can	
  offer	
  a	
  turn	
  key	
  build	
  out)	
  	
  
           9. Attend	
  Training	
  
           10.	
  Set	
  opening	
  dates	
  
           11.	
  Order	
  inventory	
  	
  
           12.	
  Celebrate	
  grand	
  opening	
  
           	
  




                                                                 	
  
                                                                                                                         	
  
General	
  info	
  you	
  want	
  to	
  know	
  
        1. Location	
  &	
  Space	
  Criteria	
  
               a. The	
  right	
  size	
  is	
  700	
  –	
  1000	
  square	
  feet	
  
               b. Towns	
  with	
  population	
  of	
  7,500	
  or	
  greater	
  and	
  preferably	
  with	
  
                  a	
  trading	
  area	
  of	
  20,000	
  or	
  greater	
  
                  	
  
        2. Brand	
  Support	
  
               a. We	
  have	
  a	
  one	
  week	
  training	
  program	
  which	
  franchisees	
  are	
  
                  required	
  to	
  attend	
  while	
  your	
  store	
  is	
  under	
  construction	
  	
  
               b. We	
  also	
  provide	
  knowledge	
  workshops	
  throughout	
  the	
  year	
  
                  and	
  product	
  training	
  for	
  your	
  staff	
  
               c. Marketing	
  is	
  done	
  at	
  both	
  the	
  local	
  and	
  provincial	
  levels.	
  	
  The	
  
                  objective	
  is	
  to	
  build	
  awareness	
  for	
  the	
  brand	
  and	
  capitalize	
  on	
  
                  local	
  community	
  opportunities	
  to	
  grow	
  sales	
  
               d. Product	
  development	
  is	
  critical	
  to	
  increasing	
  new	
  sales	
  so	
  the	
  
                  corporate	
  locations	
  do	
  product	
  testing	
  to	
  ensure	
  products	
  are	
  
                  appropriate	
  prior	
  to	
  placing	
  them	
  with	
  our	
  owners	
  	
  
                  	
  
        3. Basic	
  Business	
  Terms	
  
               a. Franchise	
  Fee	
  	
  	
  	
  	
   	
   	
   	
             $25,000	
  –	
  $30,000	
  	
  
               b. Investment	
  	
   (Cash)	
  	
  	
       	
   	
             $50,000	
  min.	
  	
     	
  
                  (Total	
  build	
  out	
  including	
  inventory)	
  	
  	
   $150,000	
  -­‐	
  $200,000	
  
               c. Royalty	
           	
               	
   	
   	
             	
    1.5%	
  
               d. Advertising	
  Fund	
  	
   	
            	
   	
             	
    0.5%	
  
                                                       	
  



                                                      	
  
                                                                                            	
  

Chairman - Mr. Ed Alfke

                          Edward	
  G.	
  Alfke	
  
                          corporate	
  growth	
  and	
  franchise	
  expert	
  
                          	
  
                          250.859.1300	
  
                          edalfke@gmail.com	
  
                          	
  
                          	
  
                          Ed	
  Alfke	
  is	
  a	
  corporate	
  growth	
  and	
  
                          franchise	
  expert.	
  	
  He	
  is	
  passionate	
  about	
  
                          building	
  companies	
  quickly	
  and	
  
                          efficiently,	
  with	
  extensive	
  experience	
  in	
  
                          Canada	
  and	
  the	
  USA.	
  
                          	
  
                          He	
  is	
  famous	
  for	
  the	
  founding	
  and	
  
                          expansion	
  of	
  Rent-­‐a-­‐Wreck,	
  Canada’s	
  
                          fastest	
  growing	
  company	
  in	
  the	
  80's.	
  	
  
                          	
  

                          	
  




                            	
  
                                                                                                                                                    	
  

Vice President - Ms. Lisa Mundell – Lawrence


                                                                     Lisa	
  Mundell	
  
                                                                     relationship	
  builder	
  and	
  marketing	
  expert	
  	
  	
  	
  
                                                                     	
  
                                                                     403.333.1609	
  
                                                                     Lisa@cheapsmoke.ca	
  
                                                                     	
  
                                                                     Lisa’s	
  first	
  entrepreneurial	
  adventure	
  was	
  
                                                                     building	
  her	
  international	
  modeling	
  agency.	
  
                                                                     Her	
  success	
  there	
  was	
  due	
  to	
  training	
  and	
  
                                                                     development	
  of	
  the	
  models	
  thru	
  the	
  school	
  
                                                                     side	
  of	
  the	
  business.	
  She	
  learned	
  a	
  great	
  deal	
  
                                                                     about	
  what	
  it	
  takes	
  to	
  train	
  and	
  develop	
  young	
  
                                                                     women	
  and	
  men.	
  	
  She	
  sold	
  the	
  modeling	
  
                                                                     agency	
  and	
  went	
  into	
  a	
  new	
  career	
  
                                                                     	
  
                                                                     The	
  new	
  undertaking	
  was	
  real-­‐estate	
  sales	
  and	
  
                                                                     marketing	
  for	
  condominium	
  developers.	
  She	
  
                                                                     quickly	
  became	
  a	
  top	
  producer	
  which	
  led	
  to	
  
   opening	
  her	
  own	
  sales	
  and	
  marketing	
  company	
  where	
  she	
  employed	
  25	
  sales	
  staff	
  
   with	
  multiple	
  condo	
  developments	
  both	
  in	
  Canada	
  and	
  Internationally.	
  	
  
   	
  
   Lisa	
  is	
  the	
  co-­‐founder	
  of	
  Cheap	
  Smokes	
  &	
  Tobacco	
  started	
  in	
  2009	
  and	
  in	
  only	
  a	
  few	
  
   years	
  has	
  become	
  an	
  expert	
  in	
  the	
  tobacco	
  industry.	
  	
  Since	
  2009	
  Lisa	
  and	
  her	
  husband	
  
   Jeff	
  have	
  been	
  refining	
  their	
  retail	
  Tobacco	
  stores	
  to	
  where,	
  today,	
  they	
  are	
  becoming	
  
   an	
  industry	
  leader.	
  They	
  have	
  successfully	
  opened	
  their	
  2nd	
  store	
  in	
  Alberta	
  with	
  this	
  
   refined	
  approach.	
  She	
  has	
  worked	
  countless	
  hours	
  developing	
  the	
  systems	
  for	
  success	
  
   in	
  this	
  industry	
  and	
  is	
  ready	
  to	
  share	
  this	
  knowledge	
  with	
  her	
  franchisees	
  as	
  they	
  open	
  
   more	
  locations.	
  
   	
  
   Lisa	
  has	
  a	
  personal	
  dedication	
  to	
  achieving	
  excellence	
  both	
  as	
  an	
  entrepreneur	
  and	
  as	
  
   a	
  mother	
  of	
  four	
  children.	
  She	
  continues	
  to	
  live	
  in	
  Airdire	
  and	
  understands	
  how	
  rural	
  
   clients	
  want	
  to	
  be	
  treated	
  and	
  has	
  developed	
  the	
  business	
  model	
  to	
  deliver.	
  	
  	
  	
  	
  	
     	
  



                                                                            	
  
                                                                                                                                                           	
  

President - Mr. Jeff Lawrence


                                                                          Jeff	
  Lawrence	
  
                                                                        sales	
  management	
  &	
  marketing	
  expert	
  
                                                                        	
  
                                                                        403-­‐472-­‐6661	
  
                                                                        jeff@cheapsmoke.ca	
  
                                                                        	
  
                                                                        Jeff	
  started	
  his	
  Sales	
  &	
  Marketing	
  career	
  in	
  
                                                                        Calgary	
  just	
  after	
  the	
  1988	
  Winter	
  Olympics	
  
                                                                        with	
  Goulds	
  Pumps	
  and	
  quickly	
  rose	
  through	
  
                                                                        the	
  ranks.	
  	
  At	
  the	
  age	
  of	
  27,	
  had	
  achieved	
  six	
  
                                                                        Canadian	
  salesmen	
  of	
  the	
  year	
  awards	
  and	
  
                                                                        moved	
  on	
  to	
  become	
  the	
  National	
  Sales	
  
                                                                        Manager	
  for	
  Westinghouse	
  Motors.	
  	
  	
  
                                                                        	
  
                                                                        At	
  Westinghouse	
  he	
  really	
  learned	
  about	
  
                                                                        managing	
  people	
  and	
  businesses.	
  	
  He	
  was	
  
                                                                        second	
  in	
  command	
  of	
  a	
  50+	
  million	
  dollar	
  
   business	
  with	
  both	
  direct	
  sales	
  and	
  distribution	
  sales.	
  	
  	
  At	
  the	
  age	
  of	
  29	
  he	
  accepted	
  
   the	
  roll	
  of	
  Vice	
  President	
  of	
  worldwide	
  sales	
  &	
  marketing	
  for	
  Ruhrpumpen	
  Inc.	
  and	
  
   relocated	
  to	
  Houston	
  Texas	
  to	
  manage	
  a	
  3,000-­‐employee	
  company	
  with	
  offices	
  
   around	
  the	
  world.	
  	
  	
  
   	
  
   In	
  2006	
  Mr.	
  Lawrence	
  made	
  a	
  life	
  changing	
  decision	
  to	
  slow	
  his	
  global	
  travelling	
  and	
  
   be	
  home	
  more	
  with	
  his	
  family,	
  so	
  he	
  left	
  the	
  corporate	
  world	
  and	
  moved	
  back	
  to	
  
   Canada	
  to	
  build	
  companies	
  for	
  himself.	
  	
  Since	
  2006	
  he	
  has	
  built	
  two	
  successful	
  
   companies	
  from	
  Start	
  up	
  to	
  exit	
  and	
  is	
  currently	
  the	
  Co-­‐Founder	
  and	
  President	
  of	
  
   Cheap	
  Smokes	
  &	
  Tobacco.	
  	
  	
  Cheap	
  Smokes	
  &	
  Tobacco	
  was	
  started	
  in	
  2009	
  and	
  has	
  two	
  
   corporate	
  locations	
  and	
  is	
  in	
  the	
  process	
  of	
  opening	
  additional	
  locations	
  via	
  the	
  
   franchise	
  model.	
  
   	
  
   Mr.	
  Lawrence	
  has	
  built	
  the	
  perfect	
  business	
  in	
  Cheap	
  Smokes	
  &	
  Tobacco	
  as	
  he	
  gets	
  to	
  
   work	
  with	
  his	
  two	
  passions	
  in	
  life;	
  his	
  wife	
  Lisa	
  and	
  Cigars.	
  	
  As	
  Jeff	
  always	
  says,	
  “If	
  you	
  
   love	
  what	
  you	
  do,	
  you	
  never	
  have	
  to	
  work	
  another	
  day	
  in	
  your	
  life.”	
  	
  	
  
   	
  




                                                                             	
  

								
To top