A-BI MARKETING EXPENDITURES 1982-1994 by yurtgc548

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									   2008 Beer Advertising on Television


                                          All Other
                                         Ads, 99.02%

                                                                                      Beer Ads,
                                                                                        0.98%




Source: Nielsen AdViews/Monitor-Plus, January-December 2008. The Beer category represented .98% of total
television dollars in 2008 (including Network, Cable, Local Spot and Syndication).
2008 Beer and Flavored Alcohol Beverage
     (FAB) Advertising on Television


                                        All Other
                                       Ads, 99.00%
                                                                                         Beer and FAB
                                                                                          Ads, 1.00%




Source: Nielsen AdViews/Monitor-Plus, January-December 2008. The Beer category represented .98% of total television
dollars in 2008 (including Network, Cable, Local Spot and Syndication). Nielsen identifies a separate category called
"Beverages-Alcoholic" which includes Flavored Alcohol Beverages (e.g. Bacardi Silver, Smirnoff Ice, etc.). The combination of
Beer and FAB ads represented 1.00% of total television dollars in 2008.
                              2008 Television Spending
                                    Top 20 Product Categories
                                       (% of total television ad spending)
                          Restaurants                                                                 5.48%
            Passenger Cars-Factory                                              4.19%
              Telephone Companies                                           3.62%
                    Pharmaceuticals                                       3.42%
        Light Trucks & Vans-Factory                                      3.27%
                      Motion Pictures                                  3.05%
                  Department Stores                               2.34%
          Direct Response Products                               2.25%
Miscellaneous Professional Services                             2.11%
                 Miscellaneous Retail                          1.94%
Household Furnishings & Appliances                           1.74%
                      Auto Insurance                        1.70%
               Religious & Charitable                      1.53%
         Miscellanious Organizations                      1.51%
                    Political & Unions                  1.27%
    Autos & Light Truck Dealerships                    1.20%
                          Credit Cards                 1.14%
                   Schools/Seminars                  1.00%
                         Beer & FABs                 1.00%
       Passenger Car Dealer Assoc.                   0.93%

   Source: Nielsen AdViews/Monitor-Plus, January-December 2008. The Beer & FAB category represented 1.00% of total television dollars in
   2008(including Network, Cable, Local Spot and Syndication).

								
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