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Keith Mullin - Gamer Grub

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					                                       Brand_?_
                               PROGRAM OUTLINE
INTRODUCTION:
We believe in great life experiences with delicious snacks.

We are putting together a new brand ( Brand _?_) that will include healthy snacks and beverages.

We need your help to come up with a cool and epic name that we will use for our line of snack
products.

                 ** Please see our Brand Comp Study which provides some great brands we think
        are super cool and have that amazing quality. The name ties into their products
        perfectly… These brands provide an emotional reference to the core of their products
        and what the products mean to the consumer.

We are a fun start-up company… not a hard line and stiff corporate company. We are looking for
fun and progressive healthy brand names.




BRAND ? PRODUCT LINE
We are focusing our snack products on
whole vegetables and fruits.

Veggie Chips, Veggie Bars, Kale
Crunch are some product examples.

         ** Please see our Brand_?_
Image Study which provides some
really cool and sweet images to get
inspired by.




                                                              TARGET MARKET
                                                              The target market for Brand_?_ is
                                                              the middle aged female who is
                                                              looking for a “Better For You”
                                                              snacking experience.

                                                              Moms and healthy living women is
                                                              who Brand_?_ needs to speak to.

                                                              Brand_?_ name needs to provide
                                                              an emotional connection to this
                                                              person.


                                                                   CONFIDENTIAL |      Page 1 of 4
BRAND ? MISSION STATEMENT:

From farm to fork…healthy snacking to feel good about.




BRAND ? NAMING PROPOSALS:

Potential Brand_?_ names that we came up with are below. You can use this as a starting place
and for reference. Please note that shorter or one word names are better. Catchy and easy to
remember is what we are looking for.

We have broken our naming ideas into existing and fictional words for brand names.. we have no
preference if you want to use a real word or make up your own. 




                                         WORD

                           BRAND ? NAME IDEAS

        KARMA                            FRESH                            PURE

      HARMONY                     FRESH AND FIT                  HAPPY NATURE

  REAL GREENS                         GO FRESH                      HAPPY LEAF

  TERRA CANDY                        NATURALLY                     LEAFY GREEN

        ORIGIN                    GREEN HEART                      FRESH CORE

   GAGA GREEN                      NOSH FRESH




                                                                 CONFIDENTIAL |      Page 2 of 4
                               FICTIONAL

                       BRAND ? NAME IDEAS


     MOFRESH                   GOFRESH                    LEAFEE

     SOFRESH                   VEGHEAD                 TERRANOM

     SALABAR                   VEG-OUT




BRAND ? SLOGAN IDEAS:



Snacking to feel good about.        Vegetable Fun


From Farm to Fork




                                                    CONFIDENTIAL |   Page 3 of 4
BRAND ? EMOTIONAL RELATIONSHIP DIAGRAM:




                                                  DOING
                                                  GOOD



                          HEALTHY                              SUSTAINABLE




                        BEING KIND                              NATURAL &
                                             A BETTER ME
                          TO ME                                   GREEN


                                                WE ARE ALL
                                                  HERE
                                                TOGETHER




Thank you for your help on this one !

Really looking forward to seeing what you come up with !!

-K


Keith Mullin, Biosilo Foods, www.biosilofoods.com
- (Gamer Grub, www.gamergrub.com -- for the gaming community)
- (Salabar -- for people needing a healthy snack on-the-go)
keith@biosilofoods.com




Eric Bauer
Rancho Valencia


                                                             CONFIDENTIAL |   Page 4 of 4
                                 GREAT COMPANY BRAND NAMES
                                        - EXAMPLES -


BRAND NAME               PRODUCTS                     BRAND FEEL           WHY THE NAME              WEBSITE
                                                                              WORKS

                                                  Healthy living.

     ???         (example potential products)     Fresh, natural, clean
                                                  and better for you.
YOUR EPIC NAME                                                                     ???             NONE
                 Vegetable Snacks
    HERE         Veggie Chips
                                                  Doing the right thing
                                                  for your body and
                 Kale Crunch
                                                  mind.
                 Bean Chips
                 Vegetable Snack Bars
                                                  A fresh salad bar with
                                                  wet glistening
                                                  vegetables and
                                                  wholesome foods

                                                  From farm to fork.


  CLIFF BAR
                 Energy Bars                      Outdoorsy                The word creates a
                 Nut Bars                         The Mountain Guy         mental image of the
                 Nut Snacks                       All-natural              outdoors, the
                                                  Weekend adventure        mountains, nature and   HERE
                                                  Action Sports            weekend outdoor
                                                  Hiking                   healthy fun.
                                                  Bicycle Riding




  MONSTER
                 Energy Drinks                    High Energy              The word creates an
                                                  Power                    mental image of
                                                  Large                    uncontrolled energy
                                                  Sexy                     and total domination.
                                                  Big Muscle                                       HERE
                                                  Uncontrolled ripping,
                                                  tearing and shredding
                                                  (action sports slag
                                                  terms)




                               Great Example Brands   |   CONFIDENTIAL      |     Page 1 of 2
                                                                       WHY THE NAME
BRAND NAME            PRODUCTS                    BRAND FEEL                                      WEBSITE
                                                                          WORKS

 FIJI Water                                   Pure natural, tropical   Everyone wants a
                                              fresh.                   vacation on a tropical
                                                                       island… take a sip of
                                              Dark luscious healthy    our water and be there
              Bottled Water                   skin.                    now.                     HERE

                                              Ultimate vacation on
                                              tropical island.

                                              Virgin and untouched
                                              by modern things and
                                              manufacturing.



 BARNANA                                                               The word banana is
              Banana Snack Bites              Jungle and nature        very popular and the
                                              with the outdoors.       brand name plays off     HERE
              Banana Products                                          this popularity.
                                              Urban safari
                                              .                        They have focused on
                                                                       one thing.

                                                                       Saving the world with
                                                                       Bananas.




SKULL CANDY   Headphones                      Good feeling music.      The word brings the
              Ear buds                                                 meaning of sugar for     HERE
                                              Delicious Music          your ears.

                                                                       Super innovative and
                                                                       cool.




   KIND
              Nut bars                        KIND is good for your    Be KIND to your body
              Nut and gain based products     health.                  by using our products.   HERE
              Nut Clusters
                                              Outdoorsy and
                                              nothing hidden… you
                                              can see the
                                              goodness.




                           Great Example Brands   |   CONFIDENTIAL      |     Page 2 of 2
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Description: Biosilo Foods is putting together a new brand that will include healthy snacks and beverages. Can you come up with a brand name for $200?