We believe in great life experiences with delicious snacks.
We are putting together a new brand ( Brand _?_) that will include healthy snacks and beverages.
We need your help to come up with a cool and epic name that we will use for our line of snack
** Please see our Brand Comp Study which provides some great brands we think
are super cool and have that amazing quality. The name ties into their products
perfectly… These brands provide an emotional reference to the core of their products
and what the products mean to the consumer.
We are a fun start-up company… not a hard line and stiff corporate company. We are looking for
fun and progressive healthy brand names.
BRAND ? PRODUCT LINE
We are focusing our snack products on
whole vegetables and fruits.
Veggie Chips, Veggie Bars, Kale
Crunch are some product examples.
** Please see our Brand_?_
Image Study which provides some
really cool and sweet images to get
The target market for Brand_?_ is
the middle aged female who is
looking for a “Better For You”
Moms and healthy living women is
who Brand_?_ needs to speak to.
Brand_?_ name needs to provide
an emotional connection to this
CONFIDENTIAL | Page 1 of 4
BRAND ? MISSION STATEMENT:
From farm to fork…healthy snacking to feel good about.
BRAND ? NAMING PROPOSALS:
Potential Brand_?_ names that we came up with are below. You can use this as a starting place
and for reference. Please note that shorter or one word names are better. Catchy and easy to
remember is what we are looking for.
We have broken our naming ideas into existing and fictional words for brand names.. we have no
preference if you want to use a real word or make up your own.
BRAND ? NAME IDEAS
KARMA FRESH PURE
HARMONY FRESH AND FIT HAPPY NATURE
REAL GREENS GO FRESH HAPPY LEAF
TERRA CANDY NATURALLY LEAFY GREEN
ORIGIN GREEN HEART FRESH CORE
GAGA GREEN NOSH FRESH
CONFIDENTIAL | Page 2 of 4
BRAND ? NAME IDEAS
MOFRESH GOFRESH LEAFEE
SOFRESH VEGHEAD TERRANOM
BRAND ? SLOGAN IDEAS:
Snacking to feel good about. Vegetable Fun
From Farm to Fork
CONFIDENTIAL | Page 3 of 4
BRAND ? EMOTIONAL RELATIONSHIP DIAGRAM:
BEING KIND NATURAL &
A BETTER ME
TO ME GREEN
WE ARE ALL
Thank you for your help on this one !
Really looking forward to seeing what you come up with !!
Keith Mullin, Biosilo Foods, www.biosilofoods.com
- (Gamer Grub, www.gamergrub.com -- for the gaming community)
- (Salabar -- for people needing a healthy snack on-the-go)
CONFIDENTIAL | Page 4 of 4
GREAT COMPANY BRAND NAMES
- EXAMPLES -
BRAND NAME PRODUCTS BRAND FEEL WHY THE NAME WEBSITE
??? (example potential products) Fresh, natural, clean
and better for you.
YOUR EPIC NAME ??? NONE
HERE Veggie Chips
Doing the right thing
for your body and
Vegetable Snack Bars
A fresh salad bar with
From farm to fork.
Energy Bars Outdoorsy The word creates a
Nut Bars The Mountain Guy mental image of the
Nut Snacks All-natural outdoors, the
Weekend adventure mountains, nature and HERE
Action Sports weekend outdoor
Hiking healthy fun.
Energy Drinks High Energy The word creates an
Power mental image of
Large uncontrolled energy
Sexy and total domination.
Big Muscle HERE
tearing and shredding
(action sports slag
Great Example Brands | CONFIDENTIAL | Page 1 of 2
WHY THE NAME
BRAND NAME PRODUCTS BRAND FEEL WEBSITE
FIJI Water Pure natural, tropical Everyone wants a
fresh. vacation on a tropical
island… take a sip of
Dark luscious healthy our water and be there
Bottled Water skin. now. HERE
Ultimate vacation on
Virgin and untouched
by modern things and
BARNANA The word banana is
Banana Snack Bites Jungle and nature very popular and the
with the outdoors. brand name plays off HERE
Banana Products this popularity.
. They have focused on
Saving the world with
SKULL CANDY Headphones Good feeling music. The word brings the
Ear buds meaning of sugar for HERE
Delicious Music your ears.
Super innovative and
Nut bars KIND is good for your Be KIND to your body
Nut and gain based products health. by using our products. HERE
nothing hidden… you
can see the
Great Example Brands | CONFIDENTIAL | Page 2 of 2