ANNUAL REPORT - Newsroom - WildlifeDirect

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					            2009

WILDLIFEDIRECT
http://wildlifedirect.org




      ANNUAL REPORT
                            i
TABLE OF CONTENTS

EXECUTIVE DIRECTOR'S MESSAGE...................................................................................................................1

YEAR IN REVIEW – SAVING ENDANGERED SPECIES ...................................................................................3

   WEBSITE DEVELOPMENT AND IT PROJECTS .............................................................................................3

       NEW LOOK WILDLIFEDIRECT.ORG.............................................................................................................3

       NEW REPORTING SYSTEM ...........................................................................................................................4

   ONLINE ACTIVITIES AND DONATIONS ...........................................................................................................5

       TRAFFIC .............................................................................................................................................................5

       ONLINE DONATIONS .......................................................................................................................................6

   PARTNERSHIPS AND BLOGGING ACTIVITIES .............................................................................................7

       NEW PARTNERSHIPS .....................................................................................................................................7

       TRAINING ...........................................................................................................................................................8

   MEDIA AND COMMUNICATION .........................................................................................................................9

       MEDIA HIGHLIGHTS 2009 ..............................................................................................................................9

       AWARDS ...........................................................................................................................................................11

FINANCIAL REPORT...............................................................................................................................................13

   FUNDRAISING .....................................................................................................................................................13

       MACARTHUR FOUNDATION GRANT.........................................................................................................13

       OWEN & MZEE FOUNDATION .....................................................................................................................13

       ARCUS FOUNDATION ...................................................................................................................................13

       WALLACE GLOBAL FOUNDATION .............................................................................................................13

       THE WILLIAM H. DONNER FOUNDATION ................................................................................................14

       JACKSON HOLE WILDLIFE FILM FESTIVAL DINNER EVENT..............................................................14

   PROJECT SUPPORT – MAKING A DIFFERENCE .......................................................................................14

       HOW YOUR DONATIONS HAVE HELPED IN 2009 .................................................................................14

       FINANCIAL SUMMARIES ..............................................................................................................................21

2010 OUTLOOK ........................................................................................................................................................23

                                                                                     ii
   STRATEGIC PLAN IMPLEMENTATION ..........................................................................................................23

   CAMPAIGNS .........................................................................................................................................................26

   FUNDRAISING .....................................................................................................................................................23

WILDLIFEDIRECT TEAM ........................................................................................................................................24

       BOARD OF DIRECTORS ...............................................................................................................................24

       STAFF ................................................................................................................................................................25

ACKNOWLEDGEMENTS ........................................................................................................................................28

   DONORS ...............................................................................................................................................................29

   CONSERVATION PARTNERS ..........................................................................................................................30




                                                                                     iii
EXECUTIVE DIRECTOR'S MESSAGE

Dear Friends,

A year ago, WildlifeDirect launched an ambitious
strategic plan to increase the number of blogs, grow the
online community, develop more interactive tools and
increase online donations. I am pleased to report that
this strategic plan is well on course and that
WildlifeDirect has made significant progress in
achieving these targets. This has been despite some
major challenges not least the global economic decline.
While a lot still remains to be done, here are a few of
last year‟s key achievements.

In late 2008, WildlifeDirect won a grant from the
MacArthur Foundation for the expansion of blogging in
the Albertine Rift countries of Uganda, Rwanda, Burundi and Tanzania. We recruited
25 additional blogs and this saw the birth of new partnerships with organizations like
Uganda Wildlife Association (UWA), Conservation through Public Health (CTPH),
Institute of Tropical Forest Conservation (ITFC) from Uganda; Reseau 2000 from
Burundi and Gorilla Organization from DRC.

This year WildlifeDirect was awarded a number of financial grants. Among these were
the Arcus Foundation Grant, the Wallace Global Fund grant, the William H. Donner
Foundation grant and many other individual donations that we cannot list here. To all
these people and organizations, we say thank you very much and hope the support will
extend to 2010 to help us continue supporting the work of many conservationists out
there.

As part of the implementation of our strategic plan, we embarked on the upgrade of our
website to include some exciting new features. We also developed a new reporting
system to improve accountability, transparency and reporting to our bloggers and
donors. To this end, I am pleased to announce that we have just launched the New
Look website http://wildlifedirect.org and http://reports.wildlifedirect.org.

We also launched a completely new feature, WildlifeTrackers, a citizen reporting
system that allows members of the public to send notifications of sightings of wildlife
and to report issues that affect wildlife and conservation in general. We believe that this
will create greater community involvement and transparency in terms of wildlife
information.

WildlifeDirect has enjoyed wide media exposure during the year through a number of
international television, radio, online publications and publications. Our Stop Wildlife
                                             1
Poisoning campaign received coverage on CBS 60 minutes, Reuters, German TV, and
in Kenya‟s major media houses and other publications across East Africa. This
campaign continues in focus this year, and we will continue to engage stakeholders to
push for the ban of the agricultural pesticide, Carbofuran (Furadan), in Kenya and
possibly Africa because of the risks it poses to endangered species such as lions,
vultures, fish and wading birds. The deadly pesticide has just been banned fully in the
United States after successful lobbying by conservation organizations and the
Environmental Protection Agency there. We are working with partners in Kenya to
achieve the same here.

So where is WildlifeDirect heading in 2010? Well, we will continue improving our
website, refining our new reporting system, and hosting interesting events to involve
potential donors and the public in our activities. We‟ll also set our sights on a new
project that complements this year‟s awareness-raising activities. Included in these will
be our continued effort to protect endangered predators. Three campaigns will continue
this year. First we will continue to raise support and awareness for great apes in East,
West and Central Africa. We also aim to work with other conservationists to persuade
the Kenyan Government to ban carbofuran. We will campaign to halt the ivory trade
and raise awareness about the status of African elephants. We will also continue to
appeal to well-wishers to support our core costs including the skeleton staff salaries and
rent in order for us to be able to continue supporting conservation through blogging.

The New Year comes with new challenges but we remain focused to build this virtual
endowment that we hope will help conserve our wildlife and contain the effects of global
warming that is affecting our ecosystem. We welcome suggestions from you our
readers and general public on how we can best improve our services.

Sincerely,
Dr. Paula Kahumbu
Executive Director




                                            2
YEAR IN REVIEW – SAVING ENDANGERED SPECIES

WEBSITE DEVELOPMENT AND IT PROJECTS

One of the major projects undertaken in the year was the improvement of the web tools
that WildlifeDirect uses to support its users – both bloggers and donors. Through the
kind support of the John D. and Catherine T. MacArthur Foundation, we were able to
develop our website and create a new content management and reporting system.

With Silica Systems of Kenya, we have developed a unique Report Aggregation
System, which will not only improve reporting for WildlifeDirect Staff but will also enable
bloggers to access information pertaining to their blogs. This information will include but
will not be limited to traffic, donation information by country and by donor, comments
and number of posts. It will enable projects to apply for funds through an online form,
enabling them to track the application progress online. These and other functions are
geared to improve transparency and accountability on WildlifeDirect‟s part and also to
quicken interaction between WildlifeDirect and its partners.

Partnering with Pamoja Media (also of Kenya), we have redesigned our website
http://wildlifedirect.org to improve the functionality, look and feel for bloggers and
visitors. Through the new website, bloggers and their readers will be able to improve
communication and at the same time improve social interaction with those that support
their work. The new website will also allow our corporate supporters to advertise and
help support our core costs.

A brief description of the two projects follows below:

NOT JUST A NEW LOOK – WEBSITE REDESIGN

Due to the ever changing needs of our users and bloggers, it was necessary to upgrade
the website. The upgrade will not only include a new look, but it will also include:
    extra features that come with the latest version of the WordPress blogging
     platform
    social networking through buddy press add-on for WordPress
    incident reporting through the Ushahidi platform
    advertisement management
The development work started early October 2009 and is near completion. The major
sections of the website are already complete and a beta version is currently running at
http://wildlifedirect.org.



                                             3
A snap shot of the New Look WildlifeDirect home page. Work is expected to be
complete by end February 2010.




ON DEMAND REPORTING SYSTEM FOR BLOGGERS

Bloggers on WildlifeDirect have always had access to information about the
performance of their blogs on a monthly basis. However, it was time consuming to
compile data from different places like traffic information from Google Analytics, blog
activity from the website, and donations activity from PayPal. To help bloggers use
information to improve their blogs, we have created an on-demand reporting system or
RAS (Report Aggregation System). Working with a Kenyan company, Silica Data
Systems, we have just completed the RAS. The RAS allows bloggers to create reports
for any timeframe desired and can combine any of the metrics such as website traffic
and frequency of donations.
Bloggers can now access information about their donations, traffic and other metrics on
their blogs. WildlifeDirect staff can also keep track of all donations, posts and traffic and
get instant reports. The official launch is expected to be done by late January and
training will be done shortly thereafter. With this information, we can better understand
how well we are doing and what we need to do to improve our blogging success.



                                              4
A snapshot of the RAS




ONLINE ACTIVITY AND DONATIONS


TRAFFIC

Visits to the website have been on an upward trend with the numbers being consistently
higher than the same time in 2008. This trend is expected to continue in 2010 with the
launch of the new website and the focus on more social interactive tools.
Comparatively, 2009 has been a better year in terms of visitation to the website. Visits
increased from 658,067 to 839,801, an increase of 27%. Page views also increased by
7.49% from 1,555,877 in 2008 to 1,672,430 in 2009.




                                           5
                                              Total Website Visits

              100
               90
               80
               70
  Thousands




               60
               50
               40
               30
               20
               10
                0
                    J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D

                              2007                          2008                            2009
                                                           Years




                                                                                       %
                                                            2008      2009           change
                               Visits                    658,067   839,801            27.62%
                    Absolute Unique Visitors             455,347   651,489            43.08%
                    Page views                         1,555,877 1,672,430             7.49%
                    New Visits                           68.73%    76.92%             11.92%


ONLINE DONATIONS

Online donations were generally low in 2009 compared to 2008. This was due to the
economic down turn that began to pinch in 2008 with the effects being felt throughout
2009. A number of donors cancelled their monthly donations and we also witnessed
lower individual donations comparatively. Hopefully the charitable giving will revive as
the global economic recession eases.
  100,000.00
   80,000.00
   60,000.00
   40,000.00
   20,000.00
           -




                              Online Donations 2008                Online Donations 2009
                              Visits to Website 2008               Visits to Website 2009



                                                           6
Despite lower donations in total, more projects were supported. In 2008, 77 Blogs
received funding. This rose to 89 Blogs during 2009, which meant a lot to those
conservationists working in remote and isolated places. Due to the increase in number
of visitations, the average donation per 100 visitors decreased from US$44.62 to
US$20.88. This shows that even though people did not have much to give, our website
and blogs continued to elicit interest in readership.

        100




         50




          0




              No of Blogs Received Donations 2008       No of Blogs Received Donations 2009

              Donations per 100 Visits 2008             Donations per 100 Visits 2009




PARTNERSHIPS AND BLOGGING ACTIVITIES


NEW PARTNERSHIPS

This year, WildlifeDirect signed up 20 new partnerships increasing the number of blogs
to 123. These new partnerships were with conservation organizations in Africa, South
America and Asia. This has not only enhanced WildlifeDirect‟s position as an authority
website on conservation news but also introduced new projects onto the WildlifeDirect
platform. Examples include The Saving Otters Blog in Guyana, The Bwindi
Researchers Blog in Uganda and The Mau Mandala Blog in Kenya which focuses on
the conservation of the Mau Forest in Kenya. We expect to conclude formalizing
partnerships with a number of organizations in this coming year and to increase our
offering of conservation news and issues within the first months of 2010 and more as
the year progresses.

                                                    7
TRAINING

Blogger training has been and is a continuous process. As we impart professional
blogging techniques to the established bloggers, we also introduced new bloggers to
the essentials of blogging.




A training session

Last year, WildlifeDirect conducted training workshops for new and potential bloggers
in Uganda, Rwanda and Burundi. More training workshops are in the pipeline in
Tanzania and Zambia in the course of 2010.

We also continue to hold training sessions locally in our offices and this includes
introduction to blogging for new bloggers and partners and follow-up sessions for
existing bloggers. We also maintained a help desk so that bloggers could interact and
access blogging support or training on site, online or via telephone.

To augment the training, we also published a monthly newsletter, 'WildZine', which
offers bloggers tips and informs of new trends in the blogging industry. In 2010, we
expect to carry out more training sessions both locally and in East and Central Africa
focusing on the social networking aspect of blogging.

The commitment of our bloggers was impressive. Overall, our bloggers generated an
average of 300 blogs per month through 2009.




                                            8
MEDIA AND COMMUNICATION


MEDIA HIGHLIGHTS 2009

Online and traditional media is one of the most important ways of creating awareness
and driving traffic to our website. In 2009, we attracted media interest to our campaign
against the pesticide poisoning of wildlife particularly with carbofuran (Furadan).
WildlifeDirect highlighted the impact of this pesticide on Kenya‟s lion population. Our
blogs, press releases and newsletters highlighting these cases attracted much media
attention resulting in interviews and filming of bloggers in the field and press articles
based on the stories.




Lion Poisoning Story on CBS 60 Minutes




Of particular note were two hard hitting CBS 60 Minutes news features of the story of
Furadan on 29 March 2009 and an update on July 25. Reacting to the CBS News story,
Furadan manufacturer, FMC Corporation, issued a press release announcing the
withdrawal of Furadan in the Kenyan market and in Uganda and Tanzania. The issue
was also discussed in the Kenyan Parliament. WildlifeDirect has been appointed into a
government-led committee to address pesticide issues in Kenya.

In November, a young boy died of ingestion of the pesticide in western Kenya.
WildlifeDirect interviewed the boy‟s father and produced a video that had substantial
viewership. The story also appeared on National Geographic news and in local dailies.



                                            9
As part of the Save Lions campaign, WildlifeDirect partnered with the Born Free
Foundation in their Pride of Kenya campaign. We commissioned one of the 50 lion
sculptures that were the centerpiece of this campaign and named our lion Androcles
Lion and was painted by the renowned Kenyan artist, Mary Collis. The pink lion was a
major attraction in Nairobi and was reported in both local and international media.




              Androcles with the WildlifeDirect team at the Yaya Center, Nairobi

Elephant conservation and illegal ivory trade was a major story, particularly in Kenya
due to China‟s role in the illegal trade in ivory. Our blog posts on the issue attracted
international media attention even on Chinese news sites which republished almost all
the ivory-China stories. Other media included Netherlands Radio, Reuters, Mongabay,
China Daily, Vancouver Sun, Telegraph UK, among others.

In 2009, Kenya experienced the most severe drought in decades and WildlifeDirect
bloggers were reporting on its effect on wildlife. Their stories, some spread through
press releases we issued, were also attracting world attention. Major news sites picked
the stories including Mongabay.com, the BBC, and National Geographic among others.
Our bloggers were also featured in major television channels such as the Lion
Guardians appearance on BBC and CBS among others.

It was a good year for media and we look forward to a much more successful year in
2010.




                                             10
AWARDS

This year, WildlifeDirect received recognition from various quarters. The major
recognition came from Pop!Tech and Mongabay.com for WildlifeDirect‟s innovative
ways of promoting conservation of endangered wildlife. Dr. Paula Kahumbu was also a
speaker at TEDx Nairobi in recognition of how WildlifeDirect uses technology in
conservation.

Pop!Tech Social Innovation Fellows Program

On Wednesday, 9 September 2009, Dr Paula Kahumbu, the WildlifeDirect Executive
Director, was named one of the 16 fellows of the prestigious Pop!Tech Social
Innovation Fellows program of 2009 for her work at WildlifeDirect.

Mongabay.com Innovation in Conservation Award

On 1 December 2009, WildlifeDirect won the Mongabay.com‟s "Innovation in
Conservation Award" for 2009. WildlifeDirect was recognized for its work of
promoting and raising funds for conservation through blogs by rangers, scientists and
community conservation groups in Africa, Asia and South America.

TEDx Nairobi




           Paula presenting at the TEDx Nairobi meeting




                                           11
Dr. Paula Kahumbu was invited to speak at TEDx Nairobi in July 2009. This is in
recognition of WildlifeDirect‟s use of technology in advancing conservation of nature in
Africa. TEDx Nairobi was the first independent TED event in Africa and WildlifeDirect
was proud to have been represented in this gathering of Kenya‟s most brilliant minds.




                                            12
FINANCIAL REPORT

FUNDRAISING

The year 2009 was especially difficult financially. WildlifeDirect, like many other
charitable organizations, faced major challenges in raising funds both for the projects
we support and for core costs. This notwithstanding, we did receive excellent support
from our donors. Though we do not list all of them here, we sincerely thank everyone
who went out of their way to support our projects and our core costs during the year.
We particularly thank the following foundations for their financial contributions.

JOHN D. AND CATHERINE T. MACARTHUR FOUNDATION

In late 2008, WildlifeDirect won a grant of US$ 250,000 from the MacArthur Foundation
for the expansion of blogging for conservation in the Albertine Rift area. This grant has
enabled us to expand into Rwanda, Burundi, Uganda and Tanzania with over 30 new
projects taken on board including training users to blog with us. The grant runs for 2
years and the training and recruitments will continue in the year 2010. The website
redevelopment is also complete and was launched on 20 January 2010.

Through this grant, we also have been able to purchase computers, cameras and
filming equipment to facilitate blogging in the field. In the year 2010, more equipment
will be purchased for deserving programs and the evaluation process to determine the
needy cases is still ongoing.

OWEN & MZEE FOUNDATION

During the year, we received US$50,000 from the Owen & Mzee Foundation as part of
their ongoing support for core costs. This was part of their continued support running
from the year 2007.

ARCUS FOUNDATION

During the year, we won a grant of US$30,000 from the Arcus Foundation for general
support. This grant has gone a long way in supporting some of the core costs.

WALLACE GLOBAL FOUNDATION

WildlifeDirect also won a matching grant from the Wallace Global Foundation. This
grant augmented the MacArthur Foundation grant in the Albertine Rift project.




                                            13
THE WILLIAM H. DONNER FOUNDATION

We are also grateful to the William H. Donner Foundation for their US$15,000 support
for the Uganda Mountain Gorilla project through Conservation through Public Health
www.ctph.org . The funds will help purchase GPS handhelds, cameras and other field
equipment for monitoring the mountain gorillas. The funds will also be used in training
Uganda Wildlife Authority park staff in gorilla fecal sample collection and analysis using
RNA.

JACKSON HOLE WILDLIFE FILM FESTIVAL DINNER EVENT

WildlifeDirect organized a dinner at the Jackson Hole Wildlife Film Festival in October
2009. The event was well attended and managed to raised over US$15,000 towards
the support of core costs. We will not be able to list the individual donors here but we
would like to thank all who attended and generously donated.



PROJECT SUPPORT – MAKING A DIFFERENCE

WildlifeDirect, through online and other donations, has transformed conservation in
Africa. During the year, US$231,000 was paid directly to the field projects (bloggers). In
addition, US$ 151,000 from the John D. and Catherine T. MacArthur Foundation was
spent on the Albertine Rift project. We continue to encourage the programs to post as
much of their work online so donors can see the work their money has helped support.
More of these reports will be published on a section of our new website. Direct reports
will also be sent to the respective donors outlining how funds have been utilized.



HOW YOUR DONATIONS HAVE HELPED IN 2009

During the year, there were a number of success stories supported by online donations.
Some of the projects that we have been able to support through donations include:




                                            14
CERCOPAN




During the year the orphaned monkeys that Cercopan houses were on the verge of
                                           eviction but due to a joint campaign by
                                           WildlifeDirect and Cercopan, we raised
                                           enough funds to keep them in their shelter.
                                           According to a blog post by Claire Coulson,
                                           the money raised through the blog helped
                                           buy food for more than 160 monkeys they
                                           shelter. In her words “the amount could pay
                                           for a month and a half of monkey food for
                                           our 160+ monkeys. This includes daily fruit,
                                           vegetables and nutritious leaves, fish,
                                           groundnuts, eggs, and specially cooked
                                           monkey cake and moi-moi. Moi-moi is a
                                           Nigerian dish made from ground beans,
herbs and water. Within this is also milk and nutrend, a nourishing formula mixed with
water and given to young or unwell animals. Additionally, a lot of people contributed to
the rent of Calabar premises which was due at a time when we discovered several
regularly received grants were cancelled, due to the financial crisis. Without this
money we would have surely closed and we are very grateful to all who helped us,
during this difficult period.”

In 2009, CERCOPAN gained 13 primates through rescues: 7 putty-nosed guenons, 3
mona guenons, 2 red-eared guenons, and 1 red-capped mangabey. They also had 7
successful births in the red-capped mangabey pre-release group, contributing towards
the conservation of the species. To support Cercopan please visit their blog on
http://cercopan.wildlifedirect.org




                                           15
BORNEAN SUNBEAR CONSERVATION




                                                        The Bornean Sun Bear Conservation
                                                        Centre will be completing the first
                                                        bear house in the next two months,
                                                        thanks to your generous donations. A
                                                        post by the team on their blog
                                                        http://sunbears.wildlifedirect.org says
                                                        that “in two more months and soon
                                                        the confiscated sun bears within our
                                                        care can have a better and more
                                                        natural home to stay”. To continue
                                                        supporting them on the phase 2 of
                                                        the project, please visit and donate
                                                        on http://sunbears.wildlifedirect.org.

LIMBE WILDLIFE CENTRE




                                          Through donations on their blog, The Limbe Wildlife
                                          Centre has been able to do a lot. They carry out
                                          training for the staff that tirelessly takes care of the
                                          various animals that they care for. Some of the
                                          species under their care include confiscated
                                          chimpanzees, gorillas, parrots and even crocodiles.
                                          Through these donations they have also been able to
 Simone de Vries and Anne Sophie Meilvang
                                          buy veterinary drugs for the animals. To follow their
                                          day to day activities and donate please visit
http://limbewildlifecentre.wildlifedirect.org.


                                                16
GORILLA CONSERVATION




                                             WildlifeDirect partnered with Convention on
                                             Migratory Species (CMS), Great Ape
                                             Survival Partnership (GRASP), Born Free
                                             Foundation and others, to promote the
                                             Year of Gorilla (YOG 2009) on their blog
                                             http://gorilla.wildlifedirect.org. This project
                                             was able to raise $6,700 which the
                                             www.gorillas.org has generously donated
                                             to PALF Wildlife Law Enforcement project
                                             in Congo Brazzaville.

                                            In addition to this, WildlifeDirect gave
US$72,000= previously raised for the Virunga National Park through Frankfurt
Zoological Society (FZS) for the following:

    Ranger training - This project will help build capacity within ICCN through the
     development of an ICCN ranger training school on the shores of Lake Edward.
    Rations, uniforms and tents for rangers

To continue supporting the conservation of gorillas please visit and donate on
http://gorilla.wildlifedirect.org

JEUNES ANIMAUX CONFISQUES AU KATANGA (J.A.C.K)




J.A.C.K (Jeunes Animaux Confisques au Katanga/Young animals confiscated in
Katanga) is an independent, self funded NGO in Lubumbashi, DRC that acts as a


                                            17
Refuge Centre for orphaned chimpanzee babies confiscated by the Ministry of
Environment.

Through their blog on http://jack.wildlifedirect.org they managed to so far raise $6,800.
The money went towards the construction of enclosures for the chimpanzees. As the
chimpanzees are getting bigger and stronger and because new comers still arrive at the
J.A.C.K. Refuge, it was important for them to improve the facilities and to build two new
night enclosures.
                                                              They still need support to
                                                              build additional enclosures.
                                                              Visit their blog on
                                                              http://jack.wildlifedirect.org
                                                              to make a donation or you
                                                              can participate by donating
                                                              on their Cause on
                                                              Facebook
                                                              http://apps.facebook.com/c
                                                              auses/133238/18388928 .

STOP WILDLIFE POISONING




Stop Wildlife Poisoning is a campaign run by WildlifeDirect to curb poisoning of animals
and birds through the careless misuse of pesticides. The number one killer among
pesticides is Carbofuran (known by its brand name Furadan) used in Kenya.

                                                The misuse of Furadan in Kenya was
                                                first documented by ornithologists in the
                                                mid-1990‟s when the chemical was being
                                                used to kill huge numbers of ducks and
                                                other waterfowl near Ahero (Western
                                                Kenya) and Mwea (Central Kenya) rice
                                                schemes. Poisoned waterfowl were
                                                then sold for human
                                                consumption. Despite initial efforts
                                                made to curb the abuse of Furadan in
                                           18
Kenya, little action has been taken on the ground and widespread abuse
continues. Recently there have been a number of reports of large carnivores and
raptors being poisoned using the chemical.

The death of lions, hyenas, eagles, vultures and other wildlife en masse has continued
to be reported. These and other incidents, including the recent death of a little boy
through ingestion, lead WildlifeDirect to start a campaign for the ban of this deadly
chemical. With the support of IFAW which gave $3,000, the National Wildlife Humane
Society whose members continue to contribute to the campaign, and individual donors,
we have kept the campaign alive.

FMC, the pesticide manufacturers announced the withdrawal from the shelves in Kenya,
but there is continued use by unsuspecting farmers due to a lack of information on
toxicity. In 2009, the chemical was completely banned in the USA and we continue our
efforts in 2010 to have the same ban effected in Kenya and possibly other African
Countries.

LION GUARDIANS




Lion Guardians is a project of Living with Lions and Maasailand Preservation Trust in
collaboration with the local communities of the Mbirikani ranch. The project aims at
preventing the killing of lions and trains the Maasai Murrans to protect rather than spear
                                                              the lions.

                                                             It was formed in 2006 in
                                                             response to the
                                                             slaughtering of over 150
                                                             lions in the Amboseli –
                                                             Tsavo ecosystem since
                                                             2001. Maasai warriors
                                                             (Murrans), ordinarily spear
                                                             the lions either as part of a
                                                             traditional practice or in
                                                             retaliation for the killing of
                                                             their livestock. The Lion
                                                             Guardians program
                                                             attempts to reduce the
                                                             pressure on lions by
                                                             employing their greatest
                                            19
enemy (murrans) to conserve them rather than kill them. Since the onset of this project
there have been no lions speared on Mbirikani ranch.

With donations made to the project, they have managed to expand to two new ranches
and recruit 15 new guardians in 2009. Towards the end of the year, they organized and
successfully raised funds for the first ever Lion Guardian Games. In their own words,
“we are grateful to each and every one of you that has donated to us; especially those
who helped us raise the money for the Lion Guardian Games which we are now
preparing for! We would like to in particular thank our Lion Guardians Sponsors, who by
making a monthly donation, are paying for the wages and all costs associated with one
of our Lion Guardians”. To view and support more of their work please visit their blog on
http://lionguardians.wildlifedirect.org.




MARA TRIANGLE




The Mara Triangle is the North-Western part of the world famous Maasai Mara Game
Reserve. It is managed by the not-for-profit organization The Mara Conservancy, on
behalf of the Trans-Mara County Council, Kenya.

In 2009, WildlifeDirect paid out the US$50,000= grant from the US Fish & Wildlife
Society. The grant was for Elephant protection in the Mara region through the Mara
Conservancy anti-poaching program. Through this grant, Mara Conservancy was able
to maintain full deployment of security forces in the Mara Triangle for anti-poaching
patrols and animal protection. Ranger patrols heavily reduced the number of snares in
the reserve and limited the risk of exposure to animals. To donate to Mara Triangle
please visit http://maratriangle.wildlifedirect.org or visit their website on
www.maratriangle.org



OTHER PROJECTS

Since we cannot list all the projects, more project work can be viewed by visiting our
homepage http://wildlifedirect.org and selecting a project from the Blogs drop down
menu.

                                            20
FINANCIAL SUMMARIES

In summary, total revenues consisted of Foundation Grants (51%), Online and check
donations (45%) and others (4%). Expenditures consisted of General Administration
(6%) and Program Expenses (94%). Included under Program expenses are operation
support expenses for field officers.

Most of the expenditures during the year related to grants received towards the end of
2008. Among these were the MacArthur Foundation and Wallace Global Fund Grants.



                        $14,538   $7,458




                                                                  Grants
                                                                  Donations
                     $218,378              $249,500               Special Events
                                                                  Other Revenue




                                                Revenues by Category




                                           21
$34,465




                                       Program Expenses
                                       General Management

          $512,117



                          Expenses by Category




                     22
2010 OUTLOOK

The outlook for 2010 includes strengthening of the ongoing projects, consolidating gains
made in 2009 and continuing with our main campaigns, namely the protection of the lion
and other endangered predators and to gear our projects towards climate change and
global warming.

Implementation of our strategic plan remains key in 2010 with development of
sustainable funding remaining our key challenge. We will continue to develop more
partnerships that will see expansion of WildlifeDirect‟s visibility and also more voice for
the conservationists on the ground. We hope to be able to raise more funds from the
partnerships we have already established and to develop more sustainable funding from
our development partners together with more foundation support.

STRATEGIC PLAN IMPLEMENTATION

Priorities in our Strategic Plan implementation;

             Development of sustainable funding partnerships
             Training the existing bloggers to improve on content
             Development of more social tools to improve interaction on the website
             Grow website visits


CAMPAIGNS

The campaigns that began in 2009 will continue. Key among them, the „Stop Wildlife
Poisoning‟ Campaign, aimed at achieving a complete ban on carbofurans and other
pesticides used in poisoning wildlife. We will also embark on a climate change/Global
Warming campaign and this is already incorporated in our new website with the
implementation of a carbon footprint calculator.

We will also continue to build more partnerships on the media front and to strengthen
and take advantage of the existing ones to promote WildlifeDirect in the World Media.

FUNDRAISING

Our key challenge in 2010, just as in 2009, remains achieving sustainable funding. We
hope to expand our fundraising base in the year, incorporating more corporate
sponsorships and foundation support. Our online fundraising will remain a key tool for
our projects.



                                            23
WILDLIFEDIRECT TEAM


BOARD OF DIRECTORS

Dr. Richard Leakey – Chairman


             Internationally renowned paleontologist and conservationist. Formerly
             Director of the National Museums of Kenya and the Kenya Wildlife
             Service, Secretary to the Cabinet and Head of Public Service, Kenya. He
             is Kenyan, residing in Nairobi.


Harold Wackman – Secretary/Treasurer


             Harold held various senior roles in Africa with international donors,
             including World Bank as the Country Director, Kenya. He is a Canadian,
             residing in Washington, DC.


Bill Cleary - Director


              Marketing specialist, founder of CKS, instrumental in launch of leading
              web brands including Amazon.com, Yahoo and eBay. US citizen, residing
              in California.


Francois-Xavier de Donnea - Director


             Parliamentarian and Minister of State. Former Belgian Minister of Defence,
             Minister for International Cooperation, Mayor of Brussels and President of
             the Brussels Region. Belgian, residing in Brussels.


Carole Wainaina - Director


             Carole is the Group Human Resources Director for Eurasia and Africa at
             Coca-Cola.



                                            24
Craig Hatkoff - Director


              Philanthropist from New York City, he has co-founded the Tribeca Film
              Festival and the Tribeca Film Institute in 2002. He has also authored
              multiple children‟s books including Owen & Mzee: The True Story of A
              Remarkable Friendship between a tortoise and an orphaned
hippopotamus in Kenya after the 2004 Indian Ocean earthquake.


Toby Corey – Director


            Tobey is the CEO and Co-founder at Terravado. Previously he was CEO
            and Co-founder at NBX Inc, Intend Change and President & COO at
            marchFIRST (formerly USWeb).




STAFF

Dr. Paula Kahumbu – EXECUTIVE DIRECTOR


                   Dr Paula Kahumbu is the Executive Director of WildlifeDirect
                   responsible for overall strategy development and management. She
                   has been involved in wildlife conservation for over 20 years, working
                   for international organizations, NGO's, the Kenya Government and
                   running a private environmental company. Paula's vast conservation
network has enabled WildlifeDirect to quickly reach out to genuine conservationists
doing excellent work on the ground, and give them international recognition. She shares
her expertise and encourages conservationists to network and learn from one
another. Paula is passionate about wildlife and spends most of her time thinking about
how to inspire others to feel the same.




                                           25
Mary Muthomi – SENIOR FINANCE OFFICER


             Mary is the Senior Finance Officer in charge of Finance, HR and
             Administration. She is a Certified Public Accountant, holds a Bachelor
             of Commerce Degree in Accounting. She has over 17 years‟ financial
             management experience in various sectors including banking, real
             estate and the oil industry.


Samuel Maina – MEDIA AND COMMUNICATIONS MANAGER


             Maina handles publicity, media and communications. Formerly an
             assistant editor for Swara Magazine, he holds a Bachelors of Science
             degree from Moi University. He has produced countless articles,
             editorial material and newsletters in the 10 years he‟s been working in
             conservation.


Victor Ngeny –TRAINING & SOCIAL MEDIA OFFICER


             Victor handles blogger training and social media for WildlifeDirect. He
            studied journalism in Uganda and has been blogging for 7 years. He is
            into all things digital and on-line and believes future conversations will
            take place on-line and he is striving to get WildlifeDirect's bloggers to be
            the first ones there.


Joy Omulupi – OFFICE ASSISTANT


             Joy handles all office administration matters ranging from receiving
             visitors to processing invoices; answering phone calls and emails to
             handling travel, logistics and procurement. She has been doing this for
             close to 3 years with WLD but her experience spans over 10 years.




                                        26
Isaac Kahugu – IT HELPDESK ASSISTANT


            Isaac is in charge of the technical support desk in Nairobi. He is an IT
            specialist educated at the Jomo Kenyatta University of Agriculture and
            Technology, Kenya. Isaac‟s unofficial goal is to convert all of us into
            Linux devotees. He‟s also a marathon runner and hopes to one day
            win the Nairobi Standard Chartered Marathon.


Lisa Olson – OFFICE ADMINISTRATOR (USA)


             Lisa is the Office Administrator at WildlifeDirect‟s Washington office.
             She is in charge of all administration and coordinates audits, banking,
             tax returns and donor support.. Lisa lives in Washington, DC with her
             husband and three children. Lisa has a B.S. in Business Management
             from Virginia Tech and has worked in IT for 10 years prior to joining
WLD.


Tracy Mbabu – VOLUNTEER


            Tracy handles Wildlife-Trackers – a newly launched citizen reporting
            system. She has a BSc in International Business Administration and
            previously worked as a Development Officer at Faulu Kenya. She has
            also worked in insurance and as a volunteer for a children‟s NGO.




                                        27
ACKNOWLEDGEMENTS

WildlifeDirect does not work in isolation. There are many individuals and organizations
that support us. We cannot forget to thank you our donors, both big and small for the
support you have given us over the years. We recognize all the umbrella organizations
that work closely with WildlifeDirect to raise awareness and funds for important field
conservation projects. We also recognize our online donors, who, in their own way,
have helped bring many projects to their current status. We cannot name each one of
you but we do appreciate your tireless effort to help protect endangered species.


We also recognize the work of volunteers who work tirelessly without pay to support
some of our bloggers, both with ideas and with technical support. We also would like to
recognize the work of the many on-site volunteers whose contribution has largely
helped develop our field communities.


We cannot thank enough, those who have even taken their time to visit our projects and
to support through encouragements. We would like to thank most sincerely our readers
who support our work through encouraging comments to our blog posts. We also
cannot thank enough artists, designers and others who have volunteered their time and
effort to put WildlifeDirect and the field projects where we are today. We do recognize
too, those corporate bodies that run matching programs for employees who give.


To highlight but a few of the main partners, we have given a brief description of the
organizations that have supported and continue to support us in doing our work.




                                            28
DONORS




                  The MacArthur Foundation supports creative people and effective
institutions committed to building a more just, verdant, and peaceful world. In addition
to selecting the MacArthur Fellows, the Foundation works to defend human rights,
advance global conservation and security, make cities better places, and understand
how technology is affecting children and society.


              The National Geographic Society is one of the world‟s largest nonprofit
              scientific and educational organizations. Founded in 1888 to “increase and
diffuse geographic knowledge,” the Society‟s mission is to inspire people to care about
the planet.


                The mission of the Wallace Global Fund is to promote an informed and
                engaged citizenry, to fight injustice, and to protect the diversity of nature
and the natural systems upon which all life depends.




           The mission of the Arcus Foundation is to achieve social justice that is
           inclusive of sexual orientation, gender identity and race, and to ensure
           conservation and respect of the great apes.




           The William H. Donner Foundation was incorporated with the endowment
           originally established by Mr. Donner for the International Cancer Research
           Foundation. The Trustees and Officers of The William H. Donner Foundation
have held steadfast to two key philanthropic principles of the founder--acceptance of
clearly defined risks and the judicious use of incentive grants to advance thoughtful,
creative projects.


                                               29
CONSERVATION PARTNERS



         Africa Parks Network manages parks in public-private partnerships with
Governments on a long term basis, by combining world class conservation practice with
business expertise.



         The Colobus Trust is a conservation organization designed to promote the
conservation, preservation and protection of primates like the rare Angolan Colobus
monkey (COLOBUS ANGOLENSIS PALLIATUS) and its coastal forest habitat in
southern Kenya.




         Conservation Through Public Health (CTPH) achieves gorilla conservation
by enabling humans, wildlife and livestock to coexist through improving primary
healthcare in and around Africa‟s protected areas.



         Founded in 1961, The East African Wild Life Society has been at the
forefront of efforts to protect endangered, rare or threatened species and habitats in
East Africa.



         The Frankfurt Zoological Society (FZS) was established in 1858 and is an
internationally operating conservation organization based in Frankfurt/Main. The
Society‟s main conservation focus lies in eastern Africa.



         Gilman International Conservation promotes conservation of flagship
species and their natural habitats through integrated partnerships, capacity building,
and practical approaches to wildlife management.

                                            30
              Gorilla Organization is an international charity led by experienced African
              conservationists dedicated to saving the world‟s last remaining gorillas from
extinction.


              Institute Congolais pour la Conservation de la Nature (ICCN) is the
              governmental body charged with the management of wildlife and national
              parks such as the Virunga National Park in the Democratic Republic of
              Congo (DRC).


              Institute for Environmental Security (IES) was established in 2002 in The
Hague, in order to increase political attention to environmental security as a means to
help safeguard essential conditions for peace and sustainable development.


              Friends of Arabuko-Sokoke Forest (FoASF) was started in October 1999
              by concerned individuals and institutions to link people interested in the
conservation of the Forest with the present Forest Managers.


                A Rocha Kenya works with local communities to achieve the long-term
                conservation of threatened habitats and species in the Malindi-Watamu
                area, Kenya. ARK was formally established in 1999 and opened the
                Mwamba Bird Observatory and Field Study Centre in Watamu in 2002.


              Born Free Foundation protects lions, elephants, tigers, gorillas, wolves,
              polar bears, dolphins, marine turtles and many more species in their natural
habitat, working with local communities to help people and wildlife live together without
              conflict.


              Center for Education, Research & Conservation of Primates and Nature
              (CERCOPAN) mission is to conserve Nigeria‟s primates through sustainable
rainforest conservation, community partnerships, education, primate rehabilitation and
              research.


              Cheetah Conservation Fund’s mission is to be a center of excellence in

                                                31
research and education on cheetahs and their eco-systems, working with all
          stakeholders to achieve best practice in their conservation and management.


          East African Whale Shark Trust aims to provide a research centre for
          collecting and analyzing data on the local whale shark population, its habits
          and movements. The Trust works closely with other regional organizations
because whale sharks are migratory.


          Elephant Voices aims to advance the study of elephant cognition,
          communication and social behavior, and to promote the scientifically sound
          and ethical management and care of elephants through research,
conservation, education and advocacy.


          The Endangered Wildlife Trust is dedicated to conserving threatened
          species and ecosystems in southern Africa to the benefit of all people.
          EWT‟s founding mission of saving threatened species in a direct, hands-on
way and at minimal cost still holds even as it broadened into habitats and ecosystem
protection.


                                Mongabay.com seeks to raise interest in and
appreciation of wild lands and wildlife, while examining the impact of emerging trends in
climate, technology, economics, and finance on conservation and development


PopTech is a unique innovation network – a global community of cutting-edge leaders,
          thinkers, and doers from many different disciplines, who come together to
          explore the social impact of new technologies, the forces of change shaping
          our future, and new approaches to solving the world‟s most significant
challenges.


          The Milgis Trust was established in 2004. Its mission is to sustain the
          wildlife, habitat and the pastoral peoples‟ way of life in northern Kenya. The
          Milgis Trust‟s core area is located in northern Kenya within the drainage of


                                           32
the Matthews Range, Ndoto Mountains and Karisia Hills, spreading out towards
          Oldonyo Mara, Mount Nyiru and Mount Kulal.


          Established in 1991 the Institute of Tropical Forest Conservation (ITFC) is
          a conservation-oriented research institute of Mbarara University of Science
and Technology (MUST) located on the edge of Bwindi Impenetrable National Park in
South West Uganda.


J.A.C.K (Jeunes Animaux Confisques au Katanga/Young animals confiscated in
          Katanga) is an independent, self funded NGO in Lubumbashi, DRC, that acts
          as a Refuge Centre for orphan chimpanzee babies confiscated by the
Ministry of Environment.


Living with Lions (LWL) is a research and conservation group, whose projects work in
          unprotected areas of Kenya to save the remaining wild lions and other
          predators outside National Parks. LWL is working to find the best possible
          approaches to conserve the remaining populations of lions in unprotected
parts of Kenya, which they hope will be applicable to similar areas across Africa.


Nature Seychelles is the largest and most dynamic independent environment
           organisation in Seychelles and is involved in a wide range of activities
           targeted at improving national and regional environmental standards,
advancing scientific environmental research, restoring island habitats and species and
raising the level of environmental awareness and education.


The Sanctuary at Ol Lentille is a groundbreaking partnership between private
              investors, conservation tourism organizations and the Maasai community
balancing luxury travel and economic development with ambitious conservation and
community development programmes.


Rhino Ark’s mission is to raise such funds and material support as are required for the
          building of an electrified fence to encircle both the Aberdares National Park
          and the demarcated forestry areas which make up the Aberdares

                                            33
Conservation Area.


Save the Elephants works to secure a future for elephants and sustain the beauty and
                     ecological integrity of the places they live, to promote mans
                     delight in their intelligence and the diversity of their world, and to
                     develop a tolerant relationship between the two species.


             With teams of experienced personnel, the Mountain Gorilla Veterinary
Project (MGVP) veterinarians track ailing mountain gorillas, observe and treat them
when needed – inside their native habitat.


In the year 2000 some of the local leaders became concerned about levels of
          mismanagement in the Mara Triangle. As a result, the Mara Conservancy, a
          not-for-profit management company, was established to manage the Triangle
on behalf of Trans-Mara County Council.


          Fundacao Neotropica do Brasil (Neotropica Foundation of Brazil) was
          established in 1993 as a non-governmental, non-profit organization based in
          Bonito-MS, with the mission to promote and practice conservation of nature.


             The Jackson Hole Wildlife Film Festival is a biennial 6-day conference,
             well-known and the most prestigious media event of the year devoted to
             nature conservation, which gathers more than 650 international leaders in
science, broadcasting, conservation, and media.




                                             34

				
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