Off the Wall Brings "Culture" to Union Square: The Playful Frozen Yogurt Concept Celebrates Their Newest Location in NYC by PR.com

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									Off the Wall Brings "Culture" to Union Square: The Playful Frozen Yogurt
Concept Celebrates Their Newest Location in NYC

State-of-the-Art Self-Serve Frozen Desserts in NYC, Off the Wall Frozen Yogurt, announces their
newest location in Union Square. To celebrate the Grand Opening, Off the Wall served up over
2,225 free cups of frozen yogurt to hungry New Yorker’s on April 3.

New York, NY, April 11, 2013 --(PR.com)-- Spring is in the air and the weather is warming up, what
better way to embrace the season than with a frozen treat. Off the Wall Frozen Yogurt, known for their
whimsical stores and artful self-serve yogurt creations, opened their third Manhattan location this month
at 4 West 14th Street, near Union Square. To celebrate the Grand Opening, Off the Wall served up over
2,225 free cups of frozen yogurt to hungry New Yorker's on April 3.

“We are truly excited to expand our growing footprint in Manhattan! 14th Street is a great location from a
retail and real estate perspective and we can't wait to embrace the neighborhood,” says Gregg Heubach,
Off the Wall Co-Owner.

Similar to its sister locations in Chelsea and Midtown East; 14th Street will offer 16 unique low calorie,
kosher certified yogurts on tap including signatures such as Peanut Butter Blast, Euro Tang, and
Blueberry Muffin. "The impressive toppings wall will make anyone feel as though they have stepped into
Willy Wonka's personal workshop and encourages customers to get creative with ingredients making
anything from Apple Pie a la mode to Peanut Butter & Jelly Crumble," says Heubach. Off the Wall also
offers specialty coffee drinks, artisanal frozen yogurt cakes and handcrafted s'mores.

A the grand opening, Off the Wall announced the launch of their “Cultured Artist Series” revealing their
specialized floor to ceiling chalk art wall, curated by two local students from the High School of Art and
Design; Jade Babolcsay and Briget Villanueva.

“Briget and I are honored to present our NYC influenced chalk masterpiece at Off the Wall's newest
location! We love the yogurt and were excited to be part of the Grand Opening celebration. The Chalk
Art Wall is a really great platform for aspiring artists to showcase their work and inspirations!” says Jade
Babolcsay.

Every other month, Off the Wall will feature a new chalk painting in the “Cultured Artist Series”
designed by a local community member; including students and artists alike. Interested parties can submit
a sketch of their piece to be considered for feature to artists@offthewallyogurt.com. All selected artists
will get a special “gallery” debut at one of the three Off the Wall locations in Manhattan.

Off the Wall Locations are open seven days a week from 11:00am-10:00pm and until 11pm on Friday
and Saturday.

For more information please visit www.offthewallyogurt.com or on Twitter @OTWYogurt, photos and
interviews available on request.

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About The Off The Wall
Since the first store opening in 2011, Off the Wall Frozen Yogurt maintains a commitment to providing a
truly unique self-serve treat experience. With 4 locations and growing, we specialize in the “art” of frozen
yogurt! Each store has been whimsically designed with the customer in mind offering the freshest
ingredients and 16 low-fat/ fat free flavors at each store. Our giant toppings wall encourages you to get
creative and make a personal masterpiece in every cup. Our ultra-premium frozen yogurt is 100% Kosher
certified and offers probiotics (live active cultures) which help boost the immune system and aid in
digestion.

Off the Wall's mission is to curate a playful customer experience from start to finish by bringing an extra
element of surprise to each visit. The “Cultured Artist Series” helps to capture our vision in this! Each
location features a floor-to-ceiling chalkboard wall that changes regularly, with colorful chalk paintings
designed by local students and artists alike. We strive to support our community in all ways possible!

Manhattan-

Midtown East
1053 2nd Avenue
New York, NY 10022
(917) 463-0450

Chelsea
248 West 23rd Street
New York, NY 10011
(646) 590-4550

Union Square
4 West 14th Street
New York, NY 10011
(646) 692-9099

Outside Manhattan:
590 Central Avenue
Cedarhurst, NY 11516
(516) 341-0301

Emily Nordee
(562) 882-2455 (Cell)
EN@OffTheWallYogurt.com




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Contact Information:
Off the Wall
Emily Nordee
562-882-2455
Contact via Email
http://offthewallyogurt.com/


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/484707


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