Creative Director - Senior Graphic Designer - Digital Imaging

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					Creative Director - Senior Graphic Designer and Web Developer

Professional Strengths
Graphic design lead with over 9 years full time professional web and print design experience. Especially skilled in creating and directing user interface design, catalog production and internet marketing campaigns. Expertise with digital imaging software for editing, retouching, printing, and display. Passion for detail, composition, color and layout with a background in fine art. Seeking a company that demands high-quality design to further business goals and professional image. Please review my online portfolio at for my Web Design, User Interface Design, Graphic Design and Fine Art.

Graphic Design Experience A Division of Boston Green Goods, Inc. Creative Director – Senior Graphic Designer and Web Developer 8/01-present                        User interface designer for multiple e-commerce and informational websites Accountable for achieving successful and competitive web advertising and print campaigns Digital Imaging Specialist for all print and web graphics User experience design - research and development Designed and managed entire company product catalog - 48 pages Worked closely with Quad Graphics (Time, Newsweek Magazines) Art Director on catalog photo shoots Responsible for trade show and promotional materials Worked within dynamic content management systems and multiple e-commerce store platforms Created HTML pages - (Worked with Javascript, Style Sheets, DHTML and AJAX technologies) Designed animated banner advertisements Created print ads Designed weekly e-newsletter and advertisements Implemented campaign tracking links using Omniture Web Analytics Designed Pay Per Click landing pages Edited company blog, entered articles and graphics Co-branded e-commence sites, produced all marketing campaigns and materials Created corporate identity - logos, business cards, letterhead and envelopes Illustrated custom graphics Performed search engine optimization (SEO) - Achieved top 10 in Google for many search terms Designed logos and packaging for multiple ghost-branded products Image size optimization on web graphics Created over 7,500 web graphics


Helped raise company sales from 100 k/yr to over 19 million/yr BabyZone, Inc. Graphic Designer and Web Developer 6/00- 3/01

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Designed website and store front user interfaces, wireframes Responsible for all images created and edited Worked directly with Marketing Director and CEO to Co-brand e-commence sites, and produce all marketing campaigns and materials Designed print ads Coordinated Amazing Toy Awards packaging and promotional materials Created animated banner advertisements and regional advertising packages for 55 cities nationwide Created animated E-card section Designed weekly e-newsletter and advertisements Maintained three Yahoo storefronts:,, and the BabyZone store, including design of the logos, animated banner advertisements, content pages and graphics. Bangzoom Publishers Graphic Designer and Web Developer 2/00-6/00

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User interface design for e-commerce websites Software interface design Company logo Software CD Media, packaging, and inserts Designed print ads Site Images Freelance Graphic Designer and Web Developer 1997-present        User interface designs, UI Design, wireframes Graphic design Logos Business cards, Letterhead Book and CD Jacket Design Illustrated Children’s book by Richard Gerardi Fine Art, Illustrations

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Flyers and Printed Promotions Search Engine Optimization (SEO) – Personal Blog and Esty Store for my artwork

Technical & Professional Skills
Expertise in Adobe Creative Suite - Photoshop, Illustrator, InDesign, Image Ready, Acrobat, Flash and Dreamweaver HTML, Digital Photography, Camera Raw, Quark, WordPress (Blog Tool and Publishing Platform) Microsoft Office Suite and PowerPoint. Yahoo and MIVA platform e-commerce systems. HBX tracking campaigns using Omniture Web Analytics. Web Marketing, Copy Writing and Website Conversion. Product Branding, CoBranding, Package Design, Web and Print publication. Corporate Identity, Advertising, Logo Design, Wireframes, Typography, Iconography, Desktop Publication, FTP protocol. Search Engine Optimization (SEO), User Interface Design (UI design), User Experience Research and Development. Windows 2000 Professional, Windows 98, 2000, XP. MAC OS X, Tiger and Leopard platforms.

Adobe Flash CS3 Newton Continuing Education Adobe Indesign CS3 Seminar 2008 NAPP National Association of Photoshop Professionals, Kelby Training Adobe Photoshop CS3 Seminar 2008 NAPP National Association of Photoshop Professionals, Kelby Training Adobe CS3 Creative License Conference 2007 Adobe Corporation The Museum School of Fine Arts, Boston 1999 - 2005 Printing Techniques Macromedia Flash Adobe Illustrator World Wide Web Design (HTML) University of Massachusetts at Amherst 1993-1997 B.F.A. Illustration/Painting Art History Minor Cum Laude, GPA 3.9 La Napoule Summer Semester Art Program, France 1996 Golden Key Honor Society Natick High School 1990-1993

“Heather is a fantastically creative artist and designer and her work has never

ceased to impress me. Be it fine art, digital illustration or web design, she delivers quality results on time, every time.”
- Peter Yagmin, PortJump Development

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