BUSINESS CARDS

BUSINESS CARDS GUIDELINES Business cards must follow these guidelines. This is a strong front-line method of creating a cohesive university identity. University identity. THE WORDMARK: Centered in the top 3/4" of the card, printed in PMS 561. CONTACT INFORMATION: Center-weighted, aligned to the outside edge, and no closer than 1/4" to any edges. It may be printed in PMS 561 or black. Use Stone Sans font. semibold, small caps. NON-UNIVERSITY ELEMENTS: If any formal units of the University have established logos, defining statements, or affiliations that they feel are an integral part of their organization, and deem it necessary to use them, they should not be more the lower 1 1/4" of the card. use them, they must remain in prominent than the wordmark. All elementscolor the business card must black is usedin university Also, if any on other than PMS 561 or be printed in the nonapproved colors (PMS 561, PMS(not buff) paper PMS 871 used university elements, then white 451, PMS 208, must be and black). for the card, and the Wordmark and other University elements must If you have questions or would like to have your business card design print in black. reviewed contact the Office of Marketing and Communications at New business card designs, as well as currently used cards, must be (313) 577-8155. We strongly encourage the use of Warrior W on reviewed by the Office of Marketing and Publications, 313-577-8155. stationary and other university publications. The Wordmark is 1 1/4" wide, centered in the top 3/4" of the card. The top 3/4" of the card must be free of other elements. Type size will vary based on the Type sizes will vary based on amount of of information, the amount information, but must be Stone Sans, small caps; but the font should be Stone and should follow the centerSans; and should be organized weighted, outside edge-justified and justified to the outer edge as shown here. modelsshown here. WAYNE STATE U NIVERSITY COLLEGE OF DOC LANGSFORD Universal Music DIRECTOR MUSICAL KNOWLEDGE DOC @ WAYNE.EDU 105 SHAVER MUSIC BLDG. DETROIT, MI 48202 313-555-2222 No element other than the Wordmark/secondary mark may extend into the top 3/4" of the card. WAYNE STATE U NIVERSITY IRVIN D. REID Office of Marketing and Communications PRESIDENT Director of Design 656 W. KIRBY 5700 Cass Avenue 4200 3100 A/AB Suite FAB DETROIT, MI 48202 Detroit, MI 48202 FAX 313-577-3200 (313) 577-4459 PRESIDENT@WAYNE.EDU cmowry@wayne.edu Christa Mowry WAYNE STATE U NIVERSITY Office of Marketing and Communications IRVIN D. REID Christa Mowry PRESIDENT Director of Design 656 W. KIRBY 5700 Cass Avenue 4200 3100 A/AB Suite FAB DETROIT, MI 48202 48202 Detroit, FAX(313) 577-4459 313-577-3200 PRESIDENT@WAYNE.EDU cmowry@wayne.edu 313-577-2230 (313) 577-8157 313-577-2230 (313) 577-8157 PREFERRED. PREFERRED. ® The preferred business card is printed on The preferred stock is Classic Crest Recycled Natural White. The less-expensive preferred buff stock in PMS 561 for the Wordmark/ option is Cougar® Natural. Both are available secondary paper weights and envelope styles. in various mark and all type. PREFERRED. PREFERRED. The card may be printed inprinted with this The card may also be two-colors. In the instance the thirdmark is in PMS PMS 561, Wordmark/secondary mark in 561 and the other information is in black. and the lower portion printed in black. Jay Noren President WAYNE STATE U NIVERSITY 4200 Faculty/Administration Building Detroit, MI 48202 (313) 577-2230 Fax: OF THE PRESIDEN (313) 577-3200 O FFICE T O FFICE WAYNE STATE U NIVERSITY IRVIN D. REID P J. Stoltman JeffreyRESIDENT OF THE PRESIDENT IRVIN D. REID PRESIDENT 656 W. KIRBY 4200Jay Noren FAB DETROIT, MI 48202 Associate • 4200 656 W. KIRBY ProfessorFAB of Marketing DETROIT, MI 48202 313-577-2230 300 Prentis FAX 313-577-3200 Detroit, MI 48202 PRESIDENT@WAYNE.EDU (313) 577-1932 fax: (313) 577-4557 aa1879@wayne.edu President 313-577-2230 4200 Faculty/Administration Building FAX 313-577-3200 PRESIDENT@Detroit, EDU48202 WAYNE. MI (313) 577-2230 Fax: (313) 577-3200 ACCEPTABLE. ACCEPTABLE. The use of Gold (PMS 871) or PMS 451 as If any elements with colors other than black accent color is acceptable. NOTE: Use of the or PMS 561 are used, all other information university seal is limited to the Board of must print in black on a white card. Governors and the Office of the President. ACCEPTABLE. If a building has been adopted for use on stationery (see pg. 31), it may also be used on business cards, as shown above.