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JOHN DAMSCHRODER - Ohio University

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JOHN DAMSCHRODER - Ohio University Powered By Docstoc
					                                          JOHN DAMSCHRODER


      * More than 20 years of experience integrating marketing and public affairs with advertising and PR *
     * Proven ability to lead and direct an organization’s public relations policies, objectives, and strategies *
    * Possess a unique blend of journalism, media relations, and business and brand management expertise *

Demonstrated capacity to develop and maintain appropriate relationships with media partners, agency executives,
elected officials, community partners, and professional publications to effectively communicate the organization’s
objectives. Able to work across organizational boundaries to execute short- and long-term media relations strategies,
drive partnerships to enhance internal communications, and serve as a leader throughout the organization to aid in the
growth and development of the communications staff. Strengths also include:
    Media Relations                        Public Affairs                        Media Coaching
    Strategic Planning                     Speech Writing                        News Reporting
    Brand Management                       Staff Development                     Crisis Management
    Budget Administration                  Broadcast Journalism                  Integrated Marketing
    Program Development                    Business Development                  Leadership & Development
    Agency Selection & Management          Campaign Management                   Cross-Functional Collaboration

                                             CORE COMPETENCIES
JOURNALISM / NEWS COVERAGE
      Served as the Columbus Bureau Chief at WJW-TV in Cleveland, overseeing coverage of Ohio government,
      political, business, education, and health stories, with a specific focus on newsworthy events at the Capitol.
      Worked as a reporter with major television news leaders across the country to provide exclusive, enterprise-
      driven stories on high-interest subjects while handling a heavy load of live breaking news.
      Broke the news for numerous major current events, including Maurice Clarett being declared ineligible and
      dropped from the OSU team, coverage of the Coingate scandal, and breaking political and government stories.
      Developed and maintained relationships with key members of the media; earned a reputation across the state as
      a reliable source for quick, up-to-date information that other reporters were unable to provide.
CORPORATE COMMUNICATIONS
     Charged with creating strategies and directing projects for the Ohio Department of Development to attract and
     retain domestic and international business development relationships for the state of Ohio.
     Wrote press releases to generate interest in the state's development efforts and worked directly with statewide
     radio, television, and newspaper outlets to educate the media on Department of Development activities.
     Maintained full accountability for a $5 million annual operating budget; oversaw all print, broadcast, and
     Internet advertising to ensure the organization maximized its return on advertising spending.
     Secured earned-media coverage in addition to advertising relationships with The Wall Street Journal, New York
     Times, Forbes, Fortune, Business Week, and many of the major cable networks.
MEDIA / PUBLIC RELATIONS
      Led the Public Relations division of a full service business-to-business marketing firm, integrating public
      relations strategy with advertising, Internet, and business development strategy for national clients.
      Developed and implemented company-wide branding requirements and communications policies to determine
      how to most effectively handle crisis situations and other delicate press matters.
      Created public relations strategies and plans for public and private organizations to proactively drive positive
      news on initiatives via press releases, media statements, media content, and online communications.
CROSS-FUNCTIONAL TEAM LEADERSHIP
      Applied strong interpersonal and communication capabilities in working with a wide range of internal and
      external clients to gain valuable insight, avoid problems, and facilitate the timely completion of projects.
      Facilitated employee growth through a culture of openness, continuous training and feedback, and a practice of
      prompt decision-making; successfully created a team-oriented environment to work through daily challenges.
                                      JOHN DAMSCHRODER, PAGE TWO


                                            PROFESSIONAL HISTORY
WJW-TV, Cleveland, OH                                                                                         2003-Present
Columbus Bureau Chief
Provide daily live reports from the statehouse for an exclusive franchise for Ohio's highest-rated local TV station.
Establish and maintain relationships with some of the State’s top newsmakers to provide exclusive coverage of the
presidential campaign statewide elections; and budget, tax, and ballot issues, in addition to other general news.
JOHN DAMSCHRODER COMMUNICATIONS, Columbus, OH                                                                  2001-2003
President
Owned and operated a small business that offered specialized journalism, marketing, public relations and business process
consulting services to key clients such as WFTV-TV in Orlando, FL and WCPO-TV in Cincinnati, OH. Served as a
reporter to cover business-focused stories and other complex issues tied to a station exclusive. Created a streaming
media Internet syndication service called 1 Pack Media for newspaper sites.
EGOVNET, Columbus, OH                                                                                     2000-2001
Vice President, Marketing
Recruited to create a multimedia broadband product in partnership with Yahoo! for the government market. Utilized
marketing and media expertise to initiate successful partnerships with SBC (now AT&T) and WorldCom. Assisted with
the strategic planning and execution of numerous online solutions including the complete development of government
portal websites and web-enabling government-to-citizen and business transactions.
RESOURCE DEVELOPMENT GROUP, Columbus, OH                                                                      1998-1999
Account Executive
Spearheaded marketing and public relations initiatives to drive fundraising sales for economic development clients.
Cultivated relationships with business owners and corporate executives to meet capital campaign goals for clients in
economically challenged areas of the country including Flint, MI and Greensboro, NC. Developed and produced a Public
Broadcasting System television show at the University of Michigan to raise awareness for development efforts.
OHIO DEPARTMENT OF DEVELOPMENT, Columbus, OH                                                                   1991-1998
Marketing Director
Oversaw marketing, advertising, and public relations initiatives, utilizing national network, cable, radio, newspapers,
trade publications, billboards, and the web to build business development relationships for the state of Ohio. Partnered
with numerous major corporations and local businesses, including Ameritech, Ohio Edison, and the First Frontier
Fund, to raise marketing and advertising capital in support of regional economic development groups. Played a key role
in leading agency selection and retention to ensure that the agency was able to appropriately promote the organization
and its various initiatives, thus enhancing its reputation across the state.

                                      ADDITIONAL MEDIA EXPERIENCE
Served in various reporting roles in the Columbus area, gaining an in-depth understanding of news operations, media
relations, and public relations, while developing credibility with the news media. Positions included:
Chief Political Correspondent / Investigative Reporter, WBNS-TV, Columbus, OH
General Assignment Reporter / City Hall Correspondent, WCPO-TV, Cincinnati, OH
Account Executive, Cochran Public Relations, Columbus, OH
Statehouse Correspondent / General Assignment Reporter, WBNS-TV, Columbus, OH
Substitute Anchor / Statehouse Correspondent, WTVN-TV (Now WSYX-TX), Columbus, OH

                                            ACADEMIC BACKGROUND
                                       Bachelor of Science in Communication
                                           OHIO UNIVERSITY, Athens, OH

				
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