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					                                       SEPTEMBER 2012


the sleek, new time style & design targeted edition offers
 a sophisticated environment and an affluent audience



                                                                       Style&Design
                                                                           spring 2012




   TIME Style & Design is an expertly
   focused portrait of our cultural landscape,
   giving the reader useful insights into
   new trends and in-depth stories on the
   forces shaping our style and our lives.




                                                                                                         “I don’t like
                                                                                                       flouncy, and I
                                                                                                  don’t like boring.
                                                                                                          I’d prefer to
                                                                                                  go for something
                                                                                                 a little sleeker and
                                                                                                     more defined.”
                                                                                                     —Emily Blunt,
                                                                                                               actress


                                                  supplement to time




                                                 TIME Style & Design targets an elite, dual audience
                                                 of TIME’s most worldly and style-savvy consumers—
                                                 500,000 of our most affluent U.S. subscribers: fashionable,
                                                 design-oriented readers who appreciate a luxury lifestyle.
                                      issue date                             Coincides with
                                                                             Fashion Week
                                      Fall: September 17
                                      On sale: September 7
                                      Ad close: July 27




                                      features & highlights
                                      Stand-alone supplement mailed with TIME’s U.S. edition
                                      Premium paper stock to enhance the editorial and
                                      advertising experience
                                      80# cover stock; 50# in-book pages




circulation
Rate Base: 500,000
Minimum HHI: $125,000
4 in 10 have HHI $200,000+
Source: Time Inc. Consumer Database




                                      audience profile
                                      Total Audience: 989,000
                                      M/F: 55/45
                                      Median Age: 49.6
                                      Median HHI: $186,000
                                      Source: TIME Estimate, 2011 Ipsos Mendelsohn Affluent




                                      digital
                                      The Style & Design channel on TIME.com engages millions online with
                                      continuously refreshed reporting, stunning photo galleries, compelling video,
                                      and interviews and profiles of notable innovators and trend-setters.




                                      open rates
                                      P4CB: $60,000 C4: $81,000 C2P1: $129,000

                                      UPDATED APRIL 2012

				
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posted:4/8/2013
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