elements fitness for women Launches Mobile Website and Expanded Member Tools by PR.com


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									elements fitness for women Launches Mobile Website and Expanded Member

Popular Miami-based fitness franchise elements for women announces cutting-edge member
technology platforms, including an array of mobile interfaces for club members and personal
training clients to stay connected with their gym, invite friends, book and view classes, personal
training sessions, and purchase products to ship to their home. (“elements on the go”)

Miami Beach, FL, April 08, 2013 --(PR.com)-- Miami-based fitness franchise elements fitness for
women announces expanded technology platforms, including mobile website and new “on the go”
member and client tools. The new tools allow club members and prospects to find a club, book or change
their personal training or diet coaching session, create or share free passes with friends or co-workers, and
learn highlights and news about the brand and clubs.

Members can view class schedules, book classes, sessions, or generate free guest passes for friends. They
can also call the club or their trainer directly with the touch of a button, reschedule a training or diet
coaching session, or send a message to the club.

Expanded features will include online shopping for branded products and supplements, a complete
phone-based store experience with next-day product deliver (scheduled to be released June 2013).

The platform was developed by IT partner Virtual Atlantic, Intrannuity, and powered by Club Ready
software on the backend.

Brand Founder Christopher Palumbo commented, “Phones are the future of much of the buying,
scheduling and decision making. They are quickly replacing computers in terms of usage when looking
for basic information or local info online. The new mobile tools put elements members at the forefront of
technology, allowing us to offer the easiest user experience for both prospects and members. We expect it
to translate into higher revenues system-wide.”

Miami-based elements®fitness has recently focused on technology to enhance its relationships and
experience with clients and prospects. The company is also developing a comprehensive online shopping
experience for its BalanceDiet™ brand, and integrating the popular online wellness and weight loss tools,
for a completely seamless mobile experience.

About elements™:
elements®fitness is the only full-service national gym brand for women. The company offers
membership-based fitness, diet and wellness services throughout a network of wholly owned, as well as
franchised health clubs and online services. The brand features popular and highly-effective branded
classes, amenities and product lines. elements® is part of a family of healthy lifestyle brands including
BalanceDiet™, thinspa®, and slimberry® natural products.

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Contact Information:
Christopher Palumbo
Contact via Email

Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/483988

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