Emergence of Mobile Phones
Largest mobile network in the world!
Analog mobile Digital mobile phone
network 3rd largest mobile
WTO & SMS
10 Million 43 Million
3.63 Million 20 Million 206 Million
(24.98 by EOY) 136 Million 368 Million
• Migration to cities
– Need to stay in touch with family.
• Economic state of China
– Need to spark economic growth.
– Introduced competition.
– Need to share information.
• Introduced foreign trade into
• Domestic companies produce reliable
phones with basic functionality.
• Foreign companies taking lead by
introducing advanced features.
• Introduced in 2000
• Used in 2003 to spread SARS
• Usage exploded in 2003 following
Cell Phone User Population
• Total Population:
1,306,313,812 (July 2005 est.) (CIA)
• Cell Phone Users:
350 Million (June 2005 est.) (MSNBC)
• Percent of Total Population:
Individuals with Needs
• Basic Needs
– Safety, Business & Personal Communication, scheduling.
• Advanced Features
– NEC Telecom N940: Special antenna allows people to
watch TV programs for free, totaling 56 channels, without
affecting the calls and short messages etc.
• Social Expression
– MP280: Releases a fragrance when the user opens the
– Decorate with stickers, trinkets and flashing lights.
Culture & Religion
• Many people have their phones blessed.
• Fortunes and prayers received throughout the day via
• Burn paper phones (and other items) to be sure the
dead are taken care of.
“It's religion shaping technology, shaping religion.”
“They can't imagine being dead without them,
let alone alive without them.”
Security & Regulations
• SMS scams
– $125 K per month.
• Jamming Devices
– Creating liabilities.
• Personal Space
– Not as much an issue in China.
• With no strong need for stiff governmental regulation
society is left to create rules.
• Advanced features.
• Domestic companies upgrading devices.
• Increased coverage in rural areas.
• Decrease in digital divide.