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					Emergence of Mobile Phones
         in China
         Heather King
            COM546
                                                    Timeline
                                                                    Largest mobile network in the world!
Analog mobile              Digital mobile phone
                           network          3rd largest mobile
                                                                                                            SARS
phone network
                           introduced
                                                                              WTO                           & SMS
introduced                                  Network.
          1987

                    1994



                                 1997




                                                             1998



                                                                       1999



                                                                                            2001



                                                                                                                2002
                                                                                                                       2003

                                                                                                                                         2005
                                                    August




                                                                                                     December
                                                                                  October




                                                                                                                              December
                                        8 months!


                                 10 Million                         43 Million
Subscribers




                 3.63 Million                    20 Million                                        206 Million
                                                 (24.98 by EOY)               136 Million                                 368 Million
    Supervening Necessity
• Migration to cities
    – Need to stay in touch with family.
• Economic state of China
    – Need to spark economic growth.
• WTO
    – Introduced competition.
• SARS
    – Need to share information.
                WTO
• Introduced foreign trade into
  marketplace.

• Domestic companies produce reliable
  phones with basic functionality.

• Foreign companies taking lead by
  introducing advanced features.
                SMS
• Introduced in 2000
• Used in 2003 to spread SARS
  information
• Usage exploded in 2003 following
 Cell Phone User Population
• Total Population:
 1,306,313,812 (July 2005 est.)    (CIA)

• Cell Phone Users:
 350 Million (June 2005 est.)   (MSNBC)

• Percent of Total Population:
 27%
    Individuals with Needs
• Basic Needs
   – Safety, Business & Personal Communication, scheduling.

• Advanced Features
   – NEC Telecom N940: Special antenna allows people to
     watch TV programs for free, totaling 56 channels, without
     affecting the calls and short messages etc.

• Social Expression
   – MP280: Releases a fragrance when the user opens the
     phone.
   – Decorate with stickers, trinkets and flashing lights.
            Culture & Religion
• Many people have their phones blessed.
• Fortunes and prayers received throughout the day via
  SMS.
• Burn paper phones (and other items) to be sure the
  dead are taken care of.

  “It's religion shaping technology, shaping religion.”
                                 Genevieve Bell
                “They can't imagine being dead without them,
                           let alone alive without them.”
                                             Sadie Plant
    Security & Regulations
• SMS scams
    – $125 K per month.
• Jamming Devices
     – Creating liabilities.
• Personal Space
    – Not as much an issue in China.
• With no strong need for stiff governmental regulation
  society is left to create rules.
                Future?
•   Advanced features.
•   Personalization.
•   Domestic companies upgrading devices.
•   Increased coverage in rural areas.
•   Decrease in digital divide.

				
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posted:4/8/2013
language:English
pages:10