CRM Co-chairs Europe Retail: tbd Manufacturer: J&J - E. Toja Etoja@jnjfr.jnj.com Austria . Subgroup of Manufacturer: DACH France Retail: CORA Consumer Gérard FERRY Safety using Manufacturer: Yoplait traceability Gérard SERRE Germany, Retail: Austria and Switzerland Herr Sandlöhken (REWE) Manufacturer: Herr Speer (Henkel) GREECE Retail:
Rank High
Ready Status Key deliverables Low Roadmap ready for May ’03. Future - Roadmap to differentiate beyond Tbd. activities to focus on implementation. price. - Guidelines for communication at POS
KPIs
High
Low
Initial discussions
Find common understanding and Tbd. recommend practical usage for CRM See Berlin presentation See crisis management (withdraws, recalls…)
High
High
Blue Book to be released in coordination with European Blue Book In phase one of the project a collaborative process model regarding the development of target groups was developed.
High
- Execution of pilot projects on individual promotions based on a defined target group. - Consolidation of the results into a best practice recommendation.
High
High
The project objectives have been achieved
Manufacturer: Procter & Gamble Mr. Kyriakos Kofinas kofinas.k@pg.com
Develop a methodological approach for CRM in the ECR/Demand chain Develop and share learnings from implementing a CRM approach in real-time applications in the areas of customer loyalty, sales promotion, new product launch and customer service
Italy Project Mgr: C-CRM Bain & Co Phase 2
High
High
6 workshops about Phase 1 completed Definition of operational solution underway.
Diffuse Phase 1 results to members Tbd. Investigate operational aspects of CRM in-depth Develop operational solutions
CRM
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The Retail: Netherlands n.a. Manufacturer: n.a. Switzerland Tbd
High
Low
Knowledge from ECR Europe to be - Case study for ECR Nederland presented in CM steering committee. conference and newsletter Pilot to be initiated
Tbd.
Medium Medium Low
Project brief for Usergroup tbd.
-
Exchange of practice Proof of Concept in pilots
Turkey Retail: tbd. Manufacturer: tbd.
CRM
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