ESSENTIALS OF PROGRAM
CREATED BY: ESMERALDA
Presented by: Grant Writers’ Network of Greater
Sell Your Program!
Every program believes they are doing something
special, but it’s not always easy to define or
quantify the impact they are making.
Funders and outside parties want you to prove that
their investment is producing a tangible return.
Program evaluation helps you bridge the gap
between what you know about your program’s
success and what others could easily measure.
Evaluation is important…
Don’t Overlook It!
Good programs balance mission activities with effective
Make the data collection part of your intake procedures by
administering pre-tests and capturing demographic data.
Try to find as many means of staying in contact with clients
as possible (email, address, permanent address, phone, cell
phone, etc.) In case you need to capture data over time.
Offer incentives to encourage client participation in optional
Incorporate some assessments into your program so the client
comes to expect it as part of their participation.
Types of Evaluations
Pre and Post Tests
Can be one of the easiest and least expensive methods
of program evaluation.
Can be done online (survey monkey, etc.)
Can be mailed, distributed at the center, or telephonic.
Entails collecting the client’s information and/or
attitudes towards the program.
Generates Statistics: e.g. 85% of the clients surveyed
said they felt more confident after undergoing the
program, 90% of our clients would recommend our
program to other single mothers, etc.
Pre and Post Test
Tracks the change in knowledge or attitudes before
and after the client participates in the program.
Very easy to implement.
Can be internal or standardized.
Internal pre and post-tests are not as credible and
Examples include: ACT Work-Keys, Test of Adult
Basic Education (TABE), Pre-GED.
Can be expensive and require staff training.
Utilizes outside review and or methodology.
Usually very credible with funders and
For a job-placement program, success can be defined
as the number of clients who are working in jobs.
For a substance abuse program, success can be defined
in number of persons who go a specific period of time
without abusing a substance.
For educational programs success is measured in
attendance (number of persons educated) as well as
the educational milestones achieved.
Outside collaborators might contribute i.e. police
departments reporting on recidivism, etc.
An objective third-party utilizes a wide-range of
evaluation tools (including those that were mentioned
here) to analyze the program’s effectiveness.
Sometimes evaluates internal administrative
effectiveness and the training and abilities of the staff.
Very credible with funders and collaborators.
Required by some government grants.
One of the more expensive evaluation options.
Conducted by specialty research firms or
Looks at the program’s impact over a long-term
(longitudinal study) and can measure the ripple
effects that your program may produce.
Uses a control group vs. client group.
Among the most credible with funders, highly
recommended for seekers of national funding.
Can cost into the millions of dollars.
The CDC composed a document titled An Evaluation Framework for
Community Health Programs in June of 2000.
A Basic Guide to Program Evaluation through the Free Management
American Evaluation Association. http://www.eval.org/
Amazon. A variety of books are available on Evaluation strategies,