Coelho_ Susie _bio_ 4-09doc - Index of

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Coelho_ Susie _bio_ 4-09doc - Index of Powered By Docstoc
					Susie Coelho Enterprises, Inc. Susie Coelho Enterprises (SCE) is a multi-media lifestyle company founded in 1997 by style guru Susie Coelho. Under Susie’s leadership, SCE has successfully expanded its businesses including licensing of the Susie Coelho brands, television, publishing, product development and corporate partnerships. A representative of an emerging desire for individuality, Susie and her SCE team encourage others in every aspect of their lives by creating expressions of their own personal taste and style. Often referred to as a lifestyle guru, Susie provides straightforward tips on styling your home in a fun and easy-tofollow way. With a busy career and two children, she knows first-hand how difficult it can be to find time for entertaining, cooking and conventional decorating. Having coined the phrase “undecorate,” Susie focuses on simple and personal styling to achieve maximum impact – always following her heart and her instincts. She truly loves the world of style and loves helping and inspiring others. Susie started her career as a successful Ford model in New York and then headed to LA to pursue an acting career. She appeared in television and films, then opened restaurants and stores and later became a full-time stay-at-home mom. After her first child-started school, Susie decided to return to work but didn’t know exactly what she wanted to do. By bringing together her earlier life experiences, she successfully launched her multi-media lifestyle company, Susie Coelho Enterprises, where she is able to live and breathe her passion every day – creating. A true Renaissance woman with international style, Susie is of East Indian heritage, and was raised in England, France, and Washington D.C. Television Susie was a forerunner in the makeover genre with her two hit series, Surprise Gardener and Outer Spaces, on Home and Garden Television (HGTV). She also hosted over ten specials for HGTV including White House Christmas Memories, The Look for Spring, Epcot International and The Making of the Rose Parade. Susie has also become a favorite for on-air style advice and was a regular lifestyle contributor on NBC’s Today show. She also contributes to other shows such as ABC’s The View, Oprah and Access Hollywood. In her early days as an actress, she appeared in many television episodic and movies including Perfect, and a cult favorite, Breakin 2: Electric Boogaloo. As a television host she covered top entertainment events for HBO’s Entertainment News, including the Emmys, Grammys and the Academy Awards as well as co-hosted other shows like VTV, On Stage America and The Vidal Sassoon Show.

7478 North La Cholla Blvd. Tucson, AZ 85741 Phone: 520-742-4384 ~ Fax: 520-797-3557 ~

Licensing The Susie Coelho Design Studio develops hundreds of products a year for a number of retailers – creating products in the home, garden, entertaining and wedding categories. Susie’s licensing portfolio has expanded to include programs with the following retailers: Grandinroad Susie Coelho Signature launched in fall of 2008 with Grandinroad catalog, a division of Frontgate. Her custom-designed collection, Susie Coelho Signature™ launched in fall of 2008, featuring indoor and outdoor product, will be offered in over 80 million catalogs annually. Calyx & Corolla Luxury Floral Gifts Also under the Susie Coelho Signature™ brand, Susie brings her unique design and creative talents to floral gift collections designed exclusively for Calyx & Corolla. Magid In 2006 Susie partnered with Magid Gloves to create the Susie Coelho Outdoor™ collection of garden gloves and accessories, which combines sophisticated prints and practical features with top quality materials. Mervyns Susie’s first licensing program, Susie Coelho Style,™ launched in the fall of 2005 at Mervyns department stores with a comprehensive line of home, basics and decor. The Target Corporation (former owners of Mervyns) approached Susie to develop bedding, bath and tabletop collections, which have now expanded to include over 750 SKUs, and offered in 175 stores. Publishing As a best-selling author with four books, Susie is making her mark in the publishing world. Her most recent book, Style Your Dream Wedding (April 2008), helps the bride define her own unique and personalized wedding style, with lavish gatefolds, an interactive quiz and a CD of classic wedding music – focusing on every aspect of the wedding. In her Secrets of a Style Diva: A Get-Inspired Guide to Your Creative Side (September 2006), Susie goes beyond the conventional to give her readers fresh, sassy, and personal advice on how to bring out their creativity. Her Styling for Entertaining: 8 Simple Steps, 12 Miracle Makeovers (September 2003) helps readers create spaces in the four key entertaining areas of the home and garden. Her first book, the best-selling Everyday Styling (February 2002), sets the tone for her other books and the concept of styling versus decorating. Endorsements & Personal Appearances In addition to her licensing, television and publishing, Susie also works with many Fortune 500 companies through personal appearances, product endorsements and consulting. She utilizes her style expertise and her design-eye for endorsements ranging from Bank of America to eBay, in addition to Betty Crocker, Dare Crackers, Con-Tact, Maxwell House, Heinz, Glade, Vanity Fair
7478 North La Cholla Blvd. Tucson, AZ 85741 Phone: 520-742-4384 ~ Fax: 520-797-3557 ~

Napkins, Kahlua, Meridian Vineyards, Department 56 and the National Candle Association as well as personal appearances for Target, Lowes, Pottery Barn, Nordstrom, Orchard Supply Hardware, Sears, Gardeners Eden, Moen, Garden Ridge, and Yankee Candle. Retail Entrepreneur Susie is not new to the retail world. As an entrepreneur, she designed and ran two successful Bono’s restaurants with then-husband Sonny Bono, one in Hollywood and another in Houston. In addition to her career as a restaurateur, she was also a successful retail entrepreneur acquiring and selling celebrity collectibles with her “A Star is Worn” stores, on Melrose Avenue in Los Angeles and in Brentwood, California. Achievements & Philanthropy In 2007, Susie received the prestigious Vision Award by Women in Film & Video, an organization dedicated to advancing the professional development and achievement for women working in all areas of film, television, video, multimedia and related disciplines. Susie was honored for her accomplishments and the contribution she has made in the media world and for the encouragement and inspiration her success has given other women. Susie also serves on the board of directors of WriteGirl, a nonprofit organization for inner-city high school girls focused on the craft of creative writing and empowerment through selfexpression. Through her “A Star Is Worn” retail store, Susie simultaneously pursued her philanthropic interests and coined “clothes aid,” making both clothing and financial contributions to more than 100 charities and non-profit organizations.

7478 North La Cholla Blvd. Tucson, AZ 85741 Phone: 520-742-4384 ~ Fax: 520-797-3557 ~

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