Top 50 Financial Services Search Terms
Overture, August 2005 vs. April 2003
Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Search Term car insurance Bank of America real estate credit card insurance loan home equity loan student loan Wells Fargo mortgage home equity credit line finance auto loan banks Capital One credit card cash back personal finance debt consolidation credit union credit report home loan home mortgage health insurance mortgage calculator American Express Bank One mortgage refinancing payday loan free credit report pet insurance PayPal Wachovia US Bank online banking Washington Mutual home buying auto insurance quote travel insurance debt personal loan Citibank mortgage company home insurance life insurance USAA credit investing cheap auto insurance home owner insurance mortgage rate Aug 2005 3.6 mil 3.3 mil 2.9 mil 2.0 mil 2.0 mil 1.8 mil 1.7 mil 1.3 mil 1.3 mil 1.2 mil 1.2 mil 1.2 mil 1.1 mil 950,000 760,000 730,000 730,000 700,000 670,000 650,000 650,000 640,000 640,000 630,000 610,000 600,000 570,000 560,000 540,000 530,000 530,000 510,000 500,000 500,000 480,000 480,000 460,000 450,000 430,000 420,000 420,000 400,000 400,000 390,000 380,000 370,000 370,000 360,000 360,000 340,000 April 2003* 450,000 1.1 mil 1.1 mil 510,000 390,000 370,000 82,000 110,000 370,000 640,000 <15,000 350,000 100,000 ina ina <15,000 64,000 250,000 80,000 600,000 260,000 43,000 380,000 560,000 340,000 270,000 <15,000 79,000 260,000 35,000 310,000 170,000 180,000 31,000 260,000 195,000 53,000 48,000 76,000 110,000 200,000 36,000 41,000 230,000 110,000 100,000 ina <15,000 89,000 270,000
Source: Compiled by Online Banking Report using Overture’s search term finder tool *In April 2003, we only recorded search terms with more than 15,000 searches. We also cannot be sure if we searched on Capital One, investing, and banks, so we listed those as ina (information not available).