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LIVE at National Harbor on THE PLATEAU THE PLATEAU Disclosure Statement The data enclosed in this package contains information that is confidential and proprietary to TAC Productions, LLC and may not be disclosed or divulged without TAC PRODUCTIONS, LLC’s express prior written consent. This PACKAGE is submitted to you in confidence, and may not be reproduced or copied in whole or in part, and may not be furnished to others. Should additional copies be needed, a written request must be made to TAC Productions, LLC. THE PLATEAU FACTS AND DEMOGRAPHICS SECTION 1 LIVE at National Harbor on THE PLATEAU THE PLATEAU FACTS THE PLATEAU is a 50,000 square foot entertainment plaza, located Northeast of downtown National Harbor, complete with a 6,000 seat outdoor theater, parking, entertainment village, upscale cuisine, spirits, and a VIP lounge. THE PLATEAU will host a summer concert series of diverse musical genres, dance theater, comedy, and family festivals. THE PLATEAU offers “close to home” entertainment at National Harbor, MD and will operate weekdays and weekends throughout the summer season. THE PLATEAU DEMOGRAPHICS Local demographics o Median age: 36.9 o Median income: $85,223 o Target population: approximately 4 million* National/International Reach The National Harbor website and its affiliate hotel chains serve as additional marketing tools for National Harbor’s mixed use property, which is a major resort and convention center destination Return on Investment (ROI) o Eyes on Impressions (EOI ) for billboard and print advertising o Targeted radio advertisement o Impressions – websites and social media * November 2010 – Census Bureau THE PLATEAU DEMOGRAPHICS Our immediate target market is the approximately 4 million people who reside in: The District of Columbia; the City of Alexandria and Arlington and Fairfax counties in Virginia; and Charles, Prince George’s and Montgomery counties in Maryland. The target market is composed primarily of Asian, African American, Caucasian and Hispanic consumers with a median age of 36.9. (Census Bureau – November 2010). According to www.allaccess.com our target market spends considerable disposable dollars on entertainment; they are socially active, educated, career minded and internet driven. As hardworking citizens our target market is looking for entertainment “close to home” that is both sophisticated and diverse. LIVE at NATIONAL HARBOR on THE PLATEAU offers sponsors the opportunity to gain access to this diverse group of consumers. THE PLATEAU What you get National Harbor National Hotel Chains Dining/Retail 2,942 hotel beds 325,000 sq. ft. of retail/dining space Gaylord National Resort and McCormick & Schmick’s Convention Center Bond 45 Wyndham Vacation Resorts Grace’s Mandarin Westin Rosa Mexicana Aloft Cadillac Ranch Residence Inn by Marriott Bobbie McKey’s Dueling Piano Bar Hampton Inn Harley-Davidson Store 2011 projected annual visitors = 8 Million TARGET MARKET Demographics Census Bureau – November 2010 the Plateau History THE PLATEAU concert experience began in June 2010 with stellar sell out concerts showcasing Grammy Award winning artists: Maze featuring Frankie Beverly Chaka Khan; Angie Stone; Rashaan Paterson BeBe and CeCe Winans; Take 6; Byron Cage; Kirk Whalum La Nueva Radio Station Latin Festival featuring El Trono National Harbor is located on 300 acres of prime real estate along the scenic Potomac River in Prince George’s County, MD. It was developed by The Peterson Companies and debuted in 2008. National Harbor is the new gateway to the National Capital Region. This spectacular urban-waterfront community offers stunning views of downtown Washington, D.C. and Old Town Alexandria, and is just a 15 minute drive – or water taxi ride- to the heart of the nation’s capital. THE PLATEAU 2010 EVENT Highlights “My wife and I thoroughly enjoyed ourselves while attending the BeBe and CeCe Winans concert at National Harbor. What a stellar lineup that was presented, and to top it off, we saw numerous friends who were also in attendance. It was great! Thanks for creating and putting together an event that will live on in the memories of those who were there. We will be repeat customers for sure; all we need is a schedule of events so we can plan accordingly. Great job!” - BeBe & CeCe Winans Concert Attendee “Very pleased that your company brought "distinguished events" to the National Harbor in Maryland.” - Maze Concert Attendee THE PLATEAU MEDIA OPPORTUNITIES SECTION 2 LIVE at National Harbor on THE PLATEAU THE PLATEAU return on Investment (ROI) As a primary sponsor you will reach an exclusive audience of over 60,000 people who will attend as many as fifteen events from June 2011 to September 2011. Our marketing campaigns, which will include radio, print and online advertising, will reach in excess of 1 million people. We will spend approximately: $500,000 on radio advertisements $75,000 on print and billboard advertisements $25,000 on online advertisements targeting specific demographic groups Weekly print advertising reach projected at approximately 1.8 million people Weekly billboard advertising reach projected at approximately 500,000 (E.O.I.) Weekly social media impressions projected at approximately 2.5 million people THE PLATEAU radio partners Ranking provided by Arbitron 2010 THE PLATEAU PRINT MEDIA partners The PLATEAU print media partners include a National daily paper and local community papers. The Washington Post Unmatched daily readership – highest level of any major Demographic Market Area (DMA) daily readership Unmatched Sunday readership - highest level of any major DMA Sunday readership 51% of Washington’s twenty-something’s read the Washington Post at least once a week Approximately 1.3 million Washington metro market daily readers Approximately 1.8 million Washington metro market Sunday readers Median age of readers is 52 Average Household Income (HHI) of readers is $154,101 City Paper 52% of readers are between the ages of 18 and 44 38% of readers are between the ages of 45 and 64 35% of readers have HHI over $100,000 22% of readers have HHI over $150,000 The Examiner Weekly cume including print and online paper is 1,572,376 Average HHI is $134,857 Monthly gross unique visitors to Examiner Digital Network is 2,764,000 Gazette 300,000 plus readers targeted in Prince George’s County, MD Delivered to over 100,000 homes in Prince George’s County, MD The Plateau SOCIAL MEDIA THE PLATEAU advertising will engage in Social Media Marketing and special promotions to generate sales, expand brand awareness and influence purchase decisions of our potential patrons. TAC Productions’ Social Media Marketing will consist of: THE PLATEAU YouTube Channel – View snippets of concert highlights and event activities TWITTER – Follow TAC Productions as we develop the summer concert series 2011; link to participating artists and follow their experience on THE PLATEAU FACEBOOK & MYSPACE – Engage in conversations with TAC Productions and participate in concert ideas, venue activity ideas and after the show comments LIVE at NATIONAL HARBOR on THE PLATEAU BLOG – Read comments from TAC Production and guest entertainment writers about the upcoming concerts and artists’ updates Our marketing accomplishments will be tracked by a professional digital media marketing company which will provide quantifiable results to help TAC Productions maximize brand exposure to our target audience and measure the ROI. THE PLATEAU SPONSORSHIP OPPORTUNITIES SECTION 3 LIVE at National Harbor on THE PLATEAU THE PLATEAU disclaimer DISCLAIMER: Sponsorship packages are not exclusive unless otherwise indicated. For package or category exclusivity please contact us. Please assume that other brands have shown interest in each package and are simultaneously considering their participation. All payments are due at contract signing (except as may be expressly provided in the subject package), unless expressly agreed otherwise in writing. If (any) payment is not received by the applicable date, your package will be disqualified from (further) participation, and we will reserve our rights with respect to any such non-payment and disqualification. THE PLATEAU TITLE SPONSOR For all events during the summer concert series: Your company name and logo in the event title for all events (company name) presents LIVE at NATIONAL HARBOR on THE PLATEAU Recognition on all advertising as title sponsor radio, TV, print, social media Private Box Suite and access to VIP Lounge Logo, name and URL link on THE PLATEAU website Your company name and logo on THE PLATEAU billboard Product sampling and/or placement Opportunity to collect data from patrons Opportunity to run sponsor logo or commercial on Jumbotron Other opportunities to be negotiated The title sponsor is the featured company named as the presenter of all TAC Productions’ events during Live at National Harbor. The company name will be placed first in all advertising efforts and the rights listed above are reserved exclusively for the title sponsor. THE PLATEAU Category SPONSOR For events produced by TAC Productions only: Recognition as the official category sponsor on specific (TBD) marketing materials Logo, name and URL link to THE PLATEAU website On site opportunities for brand building and product sales Exhibit area on THE PLATEAU site Product placement and/or sampling Talent trade opportunity possible The category sponsor will receive exclusive rights in promoting their products on site and in advertisements designated by TAC Productions. The categories available for sponsorship include (but are not limited to); sports beverage, soft drinks, water, liquor, beer, hotel, automobile, communications and restaurants. THE PLATEAU BEVERAGE SPONSOR For events produced by TAC Productions only: Recognition as the official Beverage Sponsor Logo, name and URL link to THE PLATEAU website On site opportunities to sample your product (s) On site opportunities to introduce your new brands Signature drink station Possible promotional opportunities with other restaurants @ National Harbor Restaurants interested in partnering will be identified by TAC Possible extended offerings can be arranged Opportunities to distribute discount coupons Purchase of VIP seating available The beverage sponsor will receive exclusive pouring rights of their product (s) during the summer concert series or these rights can be purchased on a per show basis. A special VIP tent for beverage sampling and showcasing is a part of this package. The plateau PLAZA STAGE SPONSOR For events produced by TAC Productions only: Recognition as the official Plaza Stage sponsor on designated print advertising Logo, name and URL link to THE PLATEAU website Opportunity to promote product from the Plaza Stage Opportunity to collect data from patrons at the Plaza Stage The plaza stage is an auxiliary performance stage located in the general food and beverage court of the venue. The stage will showcase local talent to patrons upon entrance before the main stage concert begins and during intermission. The plaza stage sponsor can display a stage banner and conduct activities from this stage as described above. The plateau EXHIBITOR/MERCHANDISE CONTRIBUTOR For events produced by TAC Productions only: Exclusive Product give away opportunity (10’ x 10’) space Product sales opportunity (10’ x 10’) space Logo, name and URL link on THE PLATEAU website Opportunity to collect data from event patrons The exhibitor has the opportunity to set up an exhibit location on site during all TAC Productions’ events for approved product give away or approved product sales. The product cannot be in conflict with a category sponsor product. THE PLATEAU JUMBOTRON sponsor For events produced by TAC Productions only: Opportunity to run sponsor logo on Jumbotron Opportunity to run commercial on Jumbotron (times to be determined) Logo, name and URL link on THE PLATEAU website The Jumbotron or large screen will primarily show the live performances from the main stage. Sponsors can purchase commercial air time or logo placement on the screen during designated times. The sponsor can purchase time or placement for the summer concert series or per event. the PLATEAU 2011 EVENT SERIES THE PLATEAU Jazz Latin Kids’ Events Country Western Comedy Gospel Caribbean Festival Blues Smooth Jazz R&B The Plateau Concert Series Contact For more information and the opportunity to partner signature events LIVE at National Harbor on THE PLATEAU please contact: Shiba Freeman Haley Director, Talent and Marketing TAC Productions, LLC 301-281-8942 firstname.lastname@example.org www.tacconcerts.com ABOUT US TAC Productions, LLC was founded in 2008 by President and CEO Ron Adolph. Seizing the opportunity to get involved with entertainment for the growing city of National Harbor, Adolph developed a seasoned management team to operate THE PLATEAU Summer Concert Series. Bill Parsons, industry veteran specializing in facilities management and a pioneer in crowd control services as General Manager; Shiba Freeman Haley, industry veteran specializing in artist management, promotions and special events as Director, Talent and Marketing; and Derek Lewis, industry veteran specializing in production and stage management as Director of Production.
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