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Truly Madly Baby - GSD


									Truly Madly Baby
Case Study
Truly Madly Baby
Client: Truly Madly Baby
Sector: Baby products
Description: Website

The challenge
Alongside a complete corporate identity rebrand and catalogue redesign, GSD® were delighted to win the tender to
develop a sophisticated, state-of-the-art website for Truly Madly Baby. TMB was a Dragons’ Den winner in 2005 and
needed a creative but totally dependable agency to create a robust online presence to market its range of baby
clothes and related products.

The solution
The Truly Madly Baby website features a simple yet effective design. One of its main aims was to produce a
user-friendly environment with intuitive navigation fine-tuned for its busy target audience. GSD® combined clean
layouts, large navigation buttons and an uncomplicated checkout process to create an enjoyable online shopping
experience. Extensive back end development was needed to incorporate a Worldpay® payment system, Sage stock
control and order/sales management, as well as online forums and chat rooms for interaction between sales consul-
tants and clients.

The result
Since the site launched in 2008, Truly Madly Baby online sales have increased by 50% and the business has expanded
to include nearly 500 TMB consultants in the UK plus Guernsey and the Orkney Islands. Feedback demonstrates users
rate the online experience as excellent.

The applause
“We urgently needed a site that not only showed off our great range of baby gear, but was also easy to use for an audience
that often has its hands full! Thanks to GSD we got exactly what we briefed - on time and on budget.”
Kate Kitson – Director of Truly Madly Baby
                     Gold FE First Award for Best Annual Report 2009
                      Silver Heist Award for Best FE Prospectus 2009
                          Silver Heist Award for Best Website 2008
                          South Cheshire Business of the Year 2004
                     Runner Up – Cheshire Business of the Year 2004
                 Investor in People & ISO 9001 accreditations 2002-2009
                           ISO 14001 Environmental Certification
                   FEFC Design Award ‘College Charter of the Year’1994
                     James McNaughton Design Review Awards 2004
               Inventors of the interloopmailer®
                  Graham Shapiro - Young Businessman of the Year 2007
               GSD® are members of The Chartered Society of Designers
  Graham Shapiro - Shortlisted for The Director of the Year 2010 -The Institute of Directors

GSD® -

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