Docstoc

General-pres_qype_so

Document Sample
General-pres_qype_so Powered By Docstoc
					Qype.com The largest local review site in
               Europe
                          Qype.com
              a brand in constant development
                                                                                                  Android
                                                                                    iPhone
                                                                                     API
                                                                                                                  Italy
                                              Events                                                     Poland
                                                                                              Portugal
                                                                                     Brasil
                                 Mobile                                     Spain
                                                                  Ireland

                                                        Austria
                                          Switzerland



Launch                          France



              United Kingdom



    Germany


   2006        11/2007         02/2008        09/2008                               12/2008              03/2009
                       Qype.com
         The largest local review site in Europe




Brasil




                          Ireland
                                    United Kingdom
                                                                           Poland
                                                           Germany



                                                     Switzerland Austria
                                        France



                                                               Italy
               Portugal   Spain
    A pan-European social network



People get trusted recommendations
      for all their local needs
      from services to events.
Real content
Unique to Qype: high quality reviews
... from real people
      ... sharing secrets and gems
on everything in their local environment.
... in more than 15 000 towns and cities
              Content:
 Massive growth of Community Activity


                                             More than 1.5 million today




2006                                                         Jan 2010

              (Sources: internal database)
On the go
         Qype mobile
geosensitive iPhone Application
                                  Mobile

•   Any device: m.qype.com / m.qype.fr / m.qype.co.uk:
    for any phone

•   Iphone: iphone site and application: i.qype.com /
    i.qype.fr / i.qype.co.uk:
    for iphone. Featured on apple.com (Top3 of the iphone
    apps in Germany after the launch)

•   Android: dedicated app
               Qype Traffic

              600,000 authors
                        And
      17 M unique visitors in Jan 2010
       (4 M unique visitors in France)


more than 100% growth in the last 12 months
              (unique visitors)

                 (Source: Google Analytics)
An attractive audience

                 •   Affluent 16-49
                     male/female users


                 • well educated


                 •   high-income


                 •   Participative & internet
                     savvy target audience


                            (Source: AGOF june 2009))
Qype has real, live communities of reviewers
  in London, Paris & 7 cities in Germany
                           Qype Organization

•   70 Employees


•   3 main offices: Hamburg (HQ), London Paris


•   Business Model: local advertising and premium marketing tools for for SME’s


•   Top Management:
    -   Investors: Partech, Advent Venture, Wellington

    -   Founder: Stephan Uhrenbacher

    -   CEO: Ian Brotherston (formerly Dailymotion CEO)

    -   COO: Stéphanie Delestre (former eurosport New Media Director)

    -   CTO: Phil Chambers (former Gumtree CTO)
                 Qype Technical Key Facts

•   CMS: Qype is completely custom-build and doesn't use any off-the-shelf
    CMS product.


•   SQL: We use MySQL 5.0 in a master-slave configuration (1 master for
    writes, 5 slaves for reads)


•   Web: Static content (photos, CSS, javascript) is served via ngnix
    webserver from 2 load-balanced machines. Dynamic content is served by
    our 7x Ruby on Rails application servers, in a load-balanced config.
    We use ngnix and fastcgi for the app servers.


•   Search: Search is based on Apache Lucene and SOLR running on the
    Tomcat java application server. We have 3 search servers, 1 master for
    index writes, and 2 load balanced slaves.
                  Qype Technical Key Facts



•   Caching: Fragments and sessions are cached using 2x memcached servers.


•   Application code: The Qype app is 100% Ruby on Rails. All code is
    tested and each commit is continuously integrated into the build and
    the tests are run.


•   Applications: Qype is structured into 4 main applications, qype (web
    fronted), qype-api (API), qype-mobile (mobile web), qype-admin
    (backoffice and call centre management)
       Languages and Translations on Qype

•   Languages available: 7 languages


•   Reviews Translations: manual and semi automatic translations of reviews
    on a daily basis


•   Volume of translations: minor % of total volume currently translated due to
    time and human resource limits


•   Specificity of Qype content: 100% user generated, permanent spelling
    mistakes and important use of slang usage, sms wording, missing
    punctuation, etc


•   What we have tried already: automatic translations with reverso or google
    translations. Cheap manual translations.
        Languages and Translations on Qype
•   Our needs and expectations of FLAVIUS PROJECT:


    -   Automatic or on demand optimization of the spelling mistakes and
        grammar for existing content.
    -   High quality automatic translations of user generated content:
        existing reviews and new reviews on the fly. Need to keep quality of
        writing, humor, etc within the translated review, not only the basic
        meaning.
    -   Ability to improve translation tool based on user and community
        feedback: encourage multilingual users to check quality of translations
        and send us any improvements suggestions. Possibility to do trnaslation
        process real time and ask user for sense check
    -   How to promote FLAVIUS? Leverage virality of community and
        encourage users to join the project and improve the tool (beta testers)

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:4/6/2013
language:English
pages:21