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Case study - SRP Telecom


									                                                    CONNECTING VALLEY BUSINESSES
                                                    WITH A VITAL NETWORK

             TO LEARN mORE, VISIT

When it comes to vital networking, SRP has few peers. Businesses, farms and neighborhoods have                 SRP Telecom is not an “arm’s length” subsidiary of the parent utility but a core business unit that can readily leverage
benefited from SRP-provided power and water since the early 1900s. These time-honored systems and              all the strengths of the utility. SRP’s 2,900-square-mile electric service territory spans all or part of 15 cities in three
networks are also joined by another major player: SRP Telecom.                                                 counties, with transmission and distribution lines reaching almost every corner of metropolitan Phoenix.

SRP Telecom is a carrier-neutral provider of telecommunications infrastructure products and services to        This is unparalleled market reach by a dark-fiber or cell-site provider and provides substantial value. SRP’s
wireline and wireless carriers, as well as to enterprise customers. Because fiber-optic and cell-site assets   electric substations, located about every two to three square miles, are uniquely suited for use as fundamental
are concentrated in metropolitan Phoenix, SRP Telecom has ready access to one of the most dynamic              elements to support clients’ networks. SRP Telecom can create responsive solutions to specific network
markets in the country.                                                                                        requirements, often with multiple route options.

SRP Telecom offers a geographically pervasive dark-fiber network in metropolitan Phoenix. This means           SRP Telecom fiber generally parallels the utility’s electric system, with thousands of vertical elements to offer
carriers, wireless providers, Internet service providers and enterprise customers have the infrastructure      wireless carriers. This expansive geographic coverage eliminates the need to build additional towers. This
necessary for highly integrated subscriber services. And as a fiber network designed to support mission-       is crucial, as most cities have stringent zoning ordinances for wireless infrastructure, preferring colocation on
critical electric and water systems, it is a highly reliable network.                                          “existing verticality” instead of new vertical structures.

Telecommunications is a dynamic industry, with customer needs                      fA S T fA C T S :
growing at an exponential rate. For example, bandwidth-                            SRp TELECOm
intensive storage networking, disaster recovery, business
continuity, converged applications and cloud-computing                             SRP Telecom offers
requirements are changing the landscape for service providers.                     Arizona’s largest
                                                                                   independent fiber network:
In response, SRP Telecom recently implemented Transport
Services, a new alternative for ultra-high-bandwidth connectivity                  » 1,600 route miles
among major data centers in metropolitan Phoenix. Now carriers
and enterprise customers alike have access to optical metro                        » 68,000 strand miles
transport service of up to 40 gigabits per second (Gbps).
                                                                                   » 90% of fiber-optic
In addition to the flexibility and scalability of Ethernet and                        capacity is aerial,
Wavelength services, available at data rates from 1 Gbps,                             10% is buried cable              HIGH pERfORmANCE = SAVING LIVES, ImpROVING HEALTH CARE
SRP Telecom Transport Services offers the distinction of physical
layer diversity over its unique, 1,600-route-mile dark-fiber                       » More than                         When you’re in the business of saving lives and making sick people well, the speed, reliability and quality of
metropolitan network.                                                                 2,000 segments                   information becomes crucial to patient care.

“Ethernet and Wavelength services are the new standard for                         » 2,400 access points               That’s why Banner Health needed bandwidth and functionality that other health care providers had yet
metropolitan and wide-area networking,” said Michael Sherman,                                                          to achieve.
Director of SRP Telecom, “and are a natural evolution of our                       » Three fiber
successful dark-fiber business.                                                       regeneration sites               Through a partnership with SRP Telecom, SBC and Cisco Systems, Banner Health was able to create a
                                                                                                                       “carrier-grade” information network that offers 50 times the capacity of its former system and meets some of
“Now customers can interconnect seamlessly between local-area                      » 30,000 strand miles               the highest availability and fault recovery standards in the industry — a major consideration when patients’
and wide-area networks, carrier long-haul and metro-transport                         available for license            lives are on the line. As a result of the partnership, a number of state-of-the-art, lifesaving systems, applications
networks, and among data-center-centric points of presence                                                             and programs were enabled:
at very high, guaranteed, dedicated, symmetrical bandwidth                         » 7,000 strand miles
among our on-net data center locations,” he added. “With                              under license                       •	 Cerner Millennium, a single, comprehensive medical record system, incorporates all patient care
available data rates from 1 to 40 Gbps, our customers will now                                                               information into one database that can be accessed securely from anywhere. It also creates a real-
be able to scale services confidently.”                                            » Interconnects substations               time digital chart and provides decision-support tools from physicians and nurses.
                                                                                      and other SRP facilities
The new SRP Telecom ultra-high-bandwidth services are based on                                                            •	 The iCare Network is one of the country’s largest telehealth systems used for critical care. Electronic
a carrier-class Ethernet platform and dense-wavelength division                    » Licenses excess capacity                intensive-care units, or eICUs, use telehealth technology to connect remote doctors with critically ill
multiplexing (DWDM) technology that transparently support                             to customers                           patients. Banner’s iCare system connects physicians and nurses from remote locations to about 15
multiple protocols with simple physical interfaces, including                                                                hospitals and 450 beds in three states and transmits critical patient information, such as heart and
ESCON, FICON and fiber channel for Wavelength services.                                                                      breathing rates. Banner officials estimate that the iCare system has helped prevent 1,000 deaths in
                                                                                                                             the past year alone by providing access to critical-care specialists.
SRP Telecom’s Transport Services are ideal for enterprise and
carrier customers that need a service provider as well as physical diversity, Sherman said.                               •	 The Banner Simulation Medical Center is a virtual hospital used to train doctors and nurses. It’s one
                                                                                                                             of the largest centers of its kind in the world and includes an intensive care unit, an emergency
“One of our key attributes is the ability to enable our customers to deploy optical services over a physically               department, two operating rooms, a neonatal care center and an eight-bed recovery room.
separate and survivable metropolitan fiber-optic infrastructure,” he said. “As a fiber network designed to                   Computerized mannequins serve as patients on which medical staff can hone their skills before
support SRP’s mission-critical electric and water systems, it is highly reliable. In fact, at least one of our fiber         treating people. The facility has the capacity to train upward of 1,900 nurses, tripling the previous
customers has experienced availability performance at the almost unheard-of level of 99.99999%.”                             number of nursing candidates trained.
BUILdING A ‘CARRIER-GRAdE’ pRIVATE HEALTH CARE NETWORK                                                             THE SOLUTION

About eight years ago, Banner’s information network infrastructure was depleted and unable to handle the           The solution was partnering with SRP Telecom, SBC and Cisco
new facilities scheduled to come online. For a health care provider that wanted to attain industry leadership      Systems to create a carrier-grade network that had 53 times the
through clinical excellence, it was an intolerable situation.                                                      capacity of the old network. The new network easily connected
                                                                                                                   Banner’s seven health care facilities and one data center in
Banner Health hospitals in Arizona at that time were adopting picture archiving and communications systems,        metropolitan Phoenix. Banner now was powered by a network
Voice over Internet Protocol technology, wireless networking, video-based telemedicine and new electronic          that offered 26 Gbps of bandwidth at 1 millisecond of latency.
medical record systems. These solutions allowed clinicians to more easily share real-time patient data             The previous network tapped out at 257 megabits per second           BANNER
(including high-resolution images), access comprehensive information and applications at the bedside, and          and could support only three facilities.                             HEALTH ONE
deliver care more efficiently. Banner’s challenge was to find a way to deliver these applications efficiently to                                                                        O f N AT I O N ’ S
minimize costs.                                                                                                    The new network has performed at critical levels of reliability,     LARGEST
                                                                                                                   operating at an availability of 99.99999%. That translates to
Rather than deploying separate solutions at each hospital, Banner sought to build a single, centralized            just 3.15 seconds of downtime for an entire year. The industry       Banner Health is one of the
system that could deliver voice, video and data services to any facility on the network. In addition to the cost   standard is 5 minutes, 15 seconds per year.                          nation’s largest nonprofit
advantages, centralizing these processes could create a more resilient network infrastructure — one that would                                                                          hospital systems. Based in
allow Banner to add new services in the future.                                                                    In terms of human life, this means there now is a risk factor of     Phoenix, Banner has 23
                                                                                                                   only 1 in 16,600 with the upgrade during a “seven nines”             hospitals and health care
Banner not only needed a new system, but also one with considerably more bandwidth. Bandwidth is critical;         outage, an improvement from a risk factor of 1 in 166 during         facilities in seven states:
it determines how many applications and customers can be supported at the same time.                               a “five nines” outage, when considering iCare’s ability to avoid     Alaska, Arizona, California,
                                                                                                                   patient mortality.                                                   Colorado, Nebraska,
                                                                                                                                                                                        Nevada and Wyoming.
                                                                                                                   The SRP Telecom network has been a plus for Banner Health,
                                                                                                                   which uses it to connect nearly all of its Phoenix-metropolitan-     Nationally recognized for its
     SRp: THE STRENGTH Of A pREmIER BRANd                                                                          based hospitals and provide access to electronic medical             patient-safety efforts, Banner
                                                                                                                   records and digital services, said James Pflugfelder, Director of    Health has been honored
     SRP has been essential to the growth and economic development of central Arizona since before                 Network and Communications at Banner.                                as one of the top 10 health
     statehood. Based in Tempe, Ariz., SRP was established in 1903 as the nation’s first power and                                                                                      systems in the United States.
     water federal reclamation project.                                                                            “It allows us to just say yes when we have new facilities and        The recognition is based
                                                                                                                   upgraded technological needs,” he said.                              on clinical performance
     SRP now ranks among the nation’s largest public-power utilities, serving about 1 million electric                                                                                  according to Thomson
     customers in central Arizona. Additionally, SRP oversees a 250,000-acre water service area and                Banner Health now has the bandwidth, resiliency and network          Reuters, a leading provider
     is one of the largest raw-water suppliers in metropolitan Phoenix. SRP is rated AA by Standard &              performance to evolve to the next level of patient care. The         of information and solutions
     Poor’s and has earned multiple awards from J.D. Power and Associates for providing exceptional                organization can deploy virtually any application or service         to improve the cost and
     service to commercial and residential electric customers.                                                     that will improve clinicians’ ability to care for patients. Banner   quality of health care.
                                                                                                                   realized its goal of operating in an area of bandwidth and           Banner also was named
     More recently, SRP was named one of 50 J.D. Power 2012 Customer Service Champions. Brands                     functionality out of reach for most health care providers.           one of the top 10 integrated
     that receive the designation are among the top 5% of more than 800 evaluated brands. Customer                                                                                      health networks, according
     Service Champions not only excel within their respective industries, but also stand out when                                                                                       to SDI and Modern
     evaluated across multiple industries.                                                                                                                                              Healthcare magazine.

     SRP was also selected by E Source, in partnership with the Nielsen Co., as the top utility in
     its national Utility Brand Strength Study. The evaluation was based on a broad survey of U.S.
     residential electric utility customers, assessing nine brand attributes.

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