Weight Management Trends in the U.S._ 2nd Edition by winaarkstore


									        Weight Management Trends in the U.S., 2nd Edition

Obesity has reached crisis levels in the United States. Almost 70% of adults and almost
32% of school-age children and adolescents are either overweight or obese, according to
the latest government statistics. Between 1988 and 2008, the prevalence of obesity
increased by 48% among adults and more than 72% among children and teenagers.
Moreover, according to Simmons panel data from Experian Marketing Services, almost 39%
of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to
either lose or maintain their weight.

The causes of the increased prevalence of being overweight and obese are interconnected
and complex. They include environment, psychological, cultural and socioeconomic factors
as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the
U.S. Centers for Disease Control and Prevention (CDC) calls American society “obesogenic”
because it is characterized by environments that promote increased food intake, unhealthy
foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even
films has charged that in its quest for profits, the food and beverage industry—and
particularly the fast-food industry—is partly to blame for the obesity epidemic because
marketers deliberately create and market foods that are nutritionally unsound and even
“addictive.” Due to obesity’s scope as a national problem, it has also become a political
problem, as federal, state, and local governments try new legislation, guidelines, and
initiatives to help wrestle this health crisis under control.

For marketers, the opportunity to help provide better responses solution to the nation’s
obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the
arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in
the U.S. identifies issues and trends affecting the marketplace and evaluates current and
future sales, marketing, and consumer patterns in three crucial areas of the weight
management market: foods and beverages, meal replacements and diet aids, and
commercial weight management programs. The report analyzes competitive strategies of
key players, new product trends, ingredients, and marketing and advertising positioning, all
within the context of the medical, social, economic, and psychographic drivers of current
consumer behavior.

Key data sources include the latest government data from the CDC; SymphonyIRI Group’s
InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level;
and extensive analysis of Simmons data examining consumers’ weight management
strategies and attitudes toward foods and beverages, and their use of foods and beverages,
over-the-counter diet aids, weight management programs, and exercise. In addition, the
report contains dozens of numerical tables and graphs, as well as numerous photographs of
new products.

For more Information : http://www.aarkstore.com/reports/Weight-Management-Trends-

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