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Global Hotel Industry Survey 2013- Emerging Trends in Technology_ Sustainability_ Health and Wellness Tourism

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					     Global Hotel Industry Survey 2013: Emerging Trends in
    Technology, Sustainability, Health and Wellness Tourism
Synopsis

• The report provides with a definitive analysis of emerging trends in the global hotel
industry and explores how key industry dynamics and trends are set to change in 2013

• The report grants access to the opinions and strategies of hotel operators and suppliers

• The report examines hotel operators and suppliers’ intentions related to expenditure on
technology and online media channels

• In this report both buyers and suppliers examine their actions surrounding sustainable
procurement practices and marketing green initiatives

• The report provides the reader with the significance of health and wellness tourism for
business growth across the global hotel industry

Summary

“Global Hotel Industry Survey 2013: Emerging Trends in Technology, Sustainability, Health
and Wellness Tourism” is the result of an extensive survey drawn from Timetric’s exclusive
panel of respondents from leading hotel industry companies. The report includes both buyer
and supplier respondents’ opinions towards changes in RevPAR and occupancy rates within
the industry in 2013, providing insights into the key growth drivers. The report provides an
overview of how hotels with selected investment in new technologies gain a competitive
advantage. Additionally, the report summarizes the necessary budget allocations to
technologies identified as attractive by travellers when selecting a hotel and analyzes the
investment changes across various online media channels. The report analyzes the energy
efficient measures and green marketing initiatives, which the respondents’ have
implemented, or plan to implement in 2013. Furthermore, the report examines the
significance of health and wellness tourism for business growth across the global hotel
industry.

Scope

The report features the opinions of global hotel industry respondents related to the
following:
•Changes in RevPAR and occupancy rates
•Key drivers of growth
• Emerging trends
• Technologies for improving operational efficiency
• Investment in online media channels
• Most implemented sustainability measures
• Cost saving targets
• Demand for health and wellness tourism
•Existing health and wellness facilities
Reasons To Buy

• Secure stronger customer relationships by understanding the emerging trends in the
global hotel industry
• Uncover the business outlook, key technology initiatives and investment decisions
identified by buyers and suppliers in the industry
• Drive revenues by understanding the importance of key technologies that improve
operational efficiency
• Formulate effective sales and marketing strategies by identifying change in expenditure on
online media channels
• Identify key sustainability measures and levels of implementation, analyzed by company
type, region of operation and company turnover
• Uncover key energy efficiency measures either implemented or planned by respondents
from the hotel industry
• Predicts the importance of health and wealth tourism in growing hotel industry revenues

Key Highlights

• Regardless of buyer and supplier categorization, respondents consider ‘environment
friendly initiatives’ as the most conspicuous emerging trend in 2013
• Respondents from luxury hotels expect to use technological facilities such as ‘Wi-Fi
access’, ‘eco-friendly technology’ and ‘efficient energy management systems’ to increase
their operational efficiency in 2013
• In total, 35% of buyer respondents indicate that they intend to save ‘less than 5% of total
organizational expenditure’ in the next 12 months following the implementation of
sustainability measures
• In total, 65% and 32% of respondents from luxury hotels and other hotels expect an
increase in the number of health and wellness tourists in 2013 respectively

For more Information : http://www.aarkstore.com/reports/Global-Hotel-Industry-Survey-
2013-Emerging-Trends-in-Technology-Sustainability-Health-and-Wellness-Tourism-
238193.html

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