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Emerging Opportunities in Thailand’s Cards and Payments Industry

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Emerging Opportunities in Thailand’s Cards and Payments Industry Powered By Docstoc
					  Emerging Opportunities in Thailand’s Cards and Payments
Industry: Market Size, Trends and Drivers, Strategies, Products
                 and Competitive Landscape
Synopsis

The report provides market analysis, information and insights into Thailand’s cards and
payments market, including:
• Current and forecast values for each category of Thailand’s cards and payments industry
including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Thailand’s cards and
payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and
prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Thailand’s cards and payments industry

Summary

Thailand is an export-driven economy. Indeed, exports accounted for more than half of the
nation’s GDP in 2011. The increasingly diversified manufacturing sector is one of the largest
contributors to growth, followed by the travel tourism sector which accounted for
approximately 6% of the country’s GDP in 2011. The card industry as a whole grew at a
CAGR of 15.77% during the review period and is expected to post a CAGR of 5.96% over
the forecast period. The growth was mainly driven by the prepaid card category, which
recorded a CAGR of 28.84%, followed by the debit cards category which grew at a CAGR of
12.69%, and the charge and credit cards categories which grew at respective CAGRs of
7.02% and 5.91%. In volume terms, the industry grew at a CAGR of 15.77% during the
review period, from 51.5 million cards in circulation in 2008 to 92.5 million cards in 2012. In
value terms, the industry grew at a CAGR of 14.85% during the review period, from THB3.8
trillion (US$128.9 trillion) in 2008 to THB6.7 trillion (US$207.2 trillion) in 2012.

Scope

• This report provides a comprehensive analysis of Thailand’s cards and payments industry
• It provides current values for Thailand’s cards and payments industry for 2012 and
forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers
affecting Thailand’s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Thailand’s cards and payments industry

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to
Thailand’s cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Thailand’s cards and
payments industry
• Assess the competitive dynamics in Thailand’s cards and payments industry
• Gain insights into the marketing strategies used for selling various types of cards in
Thailand
• Gain insights into key regulations governing Thailand’s cards and payments industry

Key Highlights

• The Thai cards and payments industry is expected to register a CAGR of 5.96% over the
forecast period to reach 127.4 million cards by the end of 2017. Prepaid cards gained
momentum during the review period and recorded a high adoption rate.
• The emergence of near-field communication (NFC) payment technology, EMV cards and
digital wallets have enhanced the ways in which consumers transact. M-commerce has been
enhanced by the increase in smartphone usage in Thailand. The capabilities of smartphone
devices, an exponential rise in mobile device apps and declining prices have been
instrumental in driving m-commerce.
• The IMF expects the economy to stabilize and record a 7.6% growth in GDP in 2017. With
the growth of the Thai economy expected to accelerate over the forecast period, further
investment can be expected in the cards and payments industry.
• Consumer attitudes and preferences play a key role in the success of a product in any
industry. Large domestic and foreign banks are making a concerted effort to segment the
industry and target the most profitable segments.

For more Information : http://www.aarkstore.com/reports/Emerging-Opportunities-in-
Thailand’s-Cards-and-Payments-Industry-Market-Size-Trends-and-Drivers-Strategies-
Products-and-Competitive-Landscape-65277.html

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