FOR IMMEDIATE RELEASE
CONTACT: Danielle Piacente
National Cherry Blossom Festival
CITY IN BLOOM CAMPAIGN GOES GLOBAL AND ENGAGES REGION FOR
NATION’S GREATEST SPRINGTIME CELEBRATION
Washington, DC [March 4, 2013] – The second annual City in Bloom campaign, presented by
Capital One Bank, visually unites and energizes the region throughout the Festival. For the first
time, the campaign’s reach extends to Japan in addition to participants in the metro-DC area.
City in Bloom spreads the spirit of spring throughout streets, buildings, and residences,
saturating the area with the energy and vibrancy of the nation’s greatest springtime celebration.
The City in Bloom exemplifies regional collaboration at its finest and creates a unified visual
presentation of spring for over one million people to enjoy. Iconic buildings, transportation hubs,
businesses, as well as individuals, join to help the Festival showcase the best of Washington,
DC to the world. The campaign was recognized with a gold Pinnacle award from the
International Festival & Events Association for its debut in 2012. Capital One Bank is committed
to spreading the beauty of the blossoms through the City in Bloom campaign.
In Japan, Hard Rock Café Tokyo will light its façade in pink for the duration of the Festival,
March 20 through April 14, in conjunction with Hard Rock Café Washington, DC. Hard Rock
Café Tokyo will also display a live cherry tree in the restaurant. Additional participants utilize
blossom projections as well as pink lighting, including: the historic John A. Wilson Building;
Avenue Suites Georgetown; Brookfield Office Properties at 1625 Eye Street, NW; Capitol
Riverfront BID; Golden Triangle BID; Howard Theatre; Newsuem; One Franklin Square at 1301
K Street, NW; Union Market; Ronald Reagan Building and International Trade Center; Ronald
Reagan Washington National Airport; and area VIDA Fitness locations. Designated lighting
evenings are March 27 through 31.
During the Festival, bright blossom decals will be seen on taxis and inside metro stations, with
the participation and support of the D.C. Taxicab Commission and the Washington Metropolitan
Area Transit Authority, respectively. Other entities using City in Bloom banners and decals
include the Smithsonian’s Freer Gallery of Art; Howard Theatre; the National Archives, the
National Museum of Crime & Punishment, and area VIDA Fitness locations. Individuals can join
by purchasing a variety of decorative products for cars and personal use, available online.
The National Cherry Blossom Festival is the nation's greatest springtime celebration. The 2013 Festival,
March 20 - April 14, includes three spectacular weeks and four weekends of events featuring diverse and
creative programming promoting traditional and contemporary arts and culture, natural beauty, and
community spirit. The 2013 Festival commemorates the 101st anniversary of the gift of the cherry
blossom trees and the enduring friendship between the United States and Japan.
877.44.BLOOM // nationalcherryblossomfestival.org
@CherryBlossFest // facebook.com/CherryBlossomFestival