Mary Kay Inc. - Strategic SWOT Analysis Review

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					                                 Mary Kay Inc. - Strategic SWOT Analysis Review
        Reference Code: GDCPG31194SA                                                                                         Publication Date: JAN 2013

          16251 Dallas Parkway                               Phone             +1 800 6279529                   Revenue         NA
          Addison, TX                                        Fax                                                Net Profit      NA
          75001                                              Website           www.marykay.com                  Employees       4,500 (Estimated)
                                                                                                                                Consumer         Packaged
          United States                                      Exchange                                           Industry
                                                                                                                                Goods

       Company Overview
       Mary Kay Inc. (Mary Kay) carries out the development, testing, manufacturing, packaging and marketing of cosmetic products.
       The company's product line includes more than 200 premium products in five categories, namely, Facial Skin Care, Color
       Cosmetics, Body Care, Sun Protection and Fragrance. The company offers classic basic skin care, age fighting, cleanser,
       moisturizer, lip and eye care, body care, and sun care products and makeup products for eyes, lips and cheeks, as well as
       provides foundations, concealers, powders, compacts and applicators, and facial highlighting pens.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Mary Kay Inc., SWOT Analysis
         Richard R. Rogers                 Chairman                                Strengths                            Weaknesses
         David Holl                        Chief Executive Officer
                                                                                   Broad Range of Products              Lack of Presence in Herbal
         Crayton Webb                      Director, Corporate Social                                                   Cosmetic Markets
                                           Responsibility                          Geographic Diversification
         Terry Jacks                       Vice President, Product
                                           Development                             Opportunities                        Threats
         Sheryl Adkins-Green               Chief Marketing Officer
                                                                                   Product Innovations                  Risk from Competition
        Source: Company Website, Primary and Secondary Research,
        GlobalData
                                                                                   Demand for Cosmetic and              Global Economic Scenario
                                                                                   Personal Care Trends
        Key Competitors
         Herbalife Ltd.
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
         Vorwerk & Co. KG
         Natura Cosmeticos S.A.
         Oriflame Cosmetics S.A.
        L'Oreal USA, Inc.
        Source: Company Website, Primary and Secondary Research,
        GlobalData




Mary Kay Inc. - Strategic SWOT Analysis Review                                                                               Reference Code: GDCPG31194SA
Source : www.globalcompanyintelligence.com                                                                                                                  Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Mary Kay Inc. - Key Facts .................................................................................................................................................................. 4
       Mary Kay Inc. - Key Employees ......................................................................................................................................................... 5
       Mary Kay Inc. - Key Employee Biographies ....................................................................................................................................... 6
       Mary Kay Inc. - Major Products and Services..................................................................................................................................... 7
       Mary Kay Inc. - History ....................................................................................................................................................................... 8
       Mary Kay Inc. - Locations And Subsidiaries ..................................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       Mary Kay Inc. - Business Description ............................................................................................................................................... 12
       Mary Kay Inc. - SWOT Analysis ....................................................................................................................................................... 13
          SWOT Analysis - Overview........................................................................................................................................................... 13
          Mary Kay Inc. - Strengths ............................................................................................................................................................. 13
             Strength - Broad Range of Products ......................................................................................................................................... 13
             Strength - Geographic Diversification ........................................................................................................................................ 13
             Strength - Strong Direct Marketing Channel.............................................................................................................................. 13
          Mary Kay Inc. - Weaknesses ........................................................................................................................................................ 13
             Weakness - Lack of Presence in Herbal Cosmetic Markets ...................................................................................................... 13
          Mary Kay Inc. - Opportunities ....................................................................................................................................................... 14
             Opportunity - Product Innovations ............................................................................................................................................. 14
             Opportunity - Demand for Cosmetic and Personal Care Trends ............................................................................................... 14
          Mary Kay Inc. - Threats................................................................................................................................................................. 14
             Threat - Risk from Competition ................................................................................................................................................. 14
             Threat - Global Economic Scenario........................................................................................................................................... 14
             Threat - Growing Counterfeit Goods Market ............................................................................................................................. 15
       Mary Kay Inc. - Key Competitors ...................................................................................................................................................... 16
       Section 3 – Appendix ....................................................................................................................................................................... 17
          Methodology ................................................................................................................................................................................. 17
          About GlobalData ......................................................................................................................................................................... 17
          Contact Us .................................................................................................................................................................................... 17
          Disclaimer ..................................................................................................................................................................................... 17




Mary Kay Inc. - Strategic SWOT Analysis Review                                                                                                                Reference Code: GDCPG31194SA
Source : www.globalcompanyintelligence.com                                                                                                                                                                Page 2
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resol
				
DOCUMENT INFO
Description: Mary Kay Inc. (Mary Kay) carries out the development, testing, manufacturing, packaging and marketing of cosmetic products. The company's product line includes more than 200 premium products in five categories, namely, Facial Skin Care, Color Cosmetics, Body Care, Sun Protection and Fragrance. The company offers classic basic skin care, age fighting, cleanser, moisturizer, lip and eye care, body care, and sun care products and makeup products for eyes, lips and cheeks, as well as provides foundations, concealers, powders, compacts and applicators, and facial highlighting pens.
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PARTNER GlobalData
GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.