enabling the digital home
SoftAtHome is changing the dynamics of the Digital Home market.
SoftAtHome was created to enable Service Providers to deliver
innovative and convergent applications for the Digital Home.
Our Home Operating Platform fosters a new ecosystem made up
of 3rd party application developers, integrators and hardware
vendors to accelerate the advent of the Digital Home.
Network connectivity and broadband access in the home are becoming mainstream. The
need to share content across different types of devices regardless of the format is emer-
ging. Consumers are demanding more than just individual triple-play services.
Everything is in place for the Digital Home market to really take off.
However some key elements are still missing to make it a day-to-day reality in people’s
life: compelling services, ease of use, Quality of Services, true interactivity and conver-
gence of different services are just some examples.
SoftAtHome develops and sells a software solution to provide those missing elements to
Service Providers and make the Digital Home a reality.
A Home Operating Platform
SoftAtHome develops and sells the SoftAtHome Operating Platform made of:
> Platform Services that provide the building blocks for applications. They provide
services for communication and interactivity, sharing and accessing content, optimizing
and securing the user experience and remotely managing the solution.
Key figures > APIs for the development of innovative 3rd party applications through industry stan-
dard development environments.
> SoftAtHome branded applications to accelerate the adoption of the platform.
Creation: > A Hardware Adaptation Layer to insulate the software platform from the different
end of 2007 underlying devices and hardware.
Number of employees: The SoftAtHome Operating Platform can run across multiple and different devices inclu-
110 by end of 2008 ding Home Gateways, Set Top Boxes and Network Attached Servers. It also enables PCs,
Mobile Phones, PDAs and other devices to participate in a SoftAtHome-enabled home
Locations: environment. With the SoftAtHome Operating Platform, applications can be physically
France and Belgium distributed across different devices to optimize their use while delivering a homogeneous
and richer experience to consumers.
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enabling the digital home
A new ecosystem
SoftAtHome fosters a new ecosystem that is dramatically changing the dynamics of the Digital Home
market. Similarly to the situation in the computer industry about 25 years ago before the advent of
the PC, products in the Digital Home Market are monolithic devices entirely built by a single player,
from hardware and middleware to applications and integration. With the Home Operating Platform, it
is now possible for different players to collaborate on building solutions while focusing on their core
All the players can benefit from this new model and get value out of the whole ecosystem:
> Integrators. They can adapt or assemble different applications based on their customers’ requi-
rements, without having to worry about the underlying operating platform.
> 3rd Party Application Developers. They develop applications based on the open APIs without
the need to know anything about hardware implementations. Applications are then integrated by
Integrators and deployed by Service Providers. This gives Application Developers an additional
platform to deploy their applications to millions of users.
> Service Providers. They benefit from a breadth of new and innovative third party applications
that can run on their hardware of choice. This gives them the freedom to run the same services on
different hardware with a common look and feel, hence building brand recognition and customer
> Equipment Manufacturers. They don’t need to develop their own middleware for every hard-
ware implementation and benefit from a de facto standard platform.
> Chipset Vendors. They can sell their architecture to new Service Providers who decide to stan-
dardize on SoftAtHome platform.
> 3rd Party Technology Providers. They benefit from an additional distribution channel to reach
Service Providers worldwide.
Application Operating Integrators
SoftAtHome Operating Plat- Developers Platform
form enables the creation
of a new ecosystem where
every participant will bene-
fit from each other.
Technology Chipset Equipment
Vendors Vendors Manufacturers
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enabling the digital home
Implementation of standards
One of the key enabler for the growth of the number of applications for the Digital Home is stan-
dardization. An important number of standards are emerging including DLNA, UPnP forum, Open
IPTV forum, Broadband forum, Wi-Fi alliance and HGI. SoftAtHome doesn’t intend to create one
more standard but wants to accelerate the adoption of existing standards by working closely with
standard bodies. It provides independent and industrial-strength implementations of those stan-
dards. By marketing and selling market- ready solutions to a large number of Service Providers and
consumers, SoftAtHome will be endorsing those standards on the market.
A solution for Service Providers
SoftAtHome was created under the leadership of a Service Provider to meet the needs of Service
Providers. As such, SoftAtHome’s position on the market is unique. The SoftAtHome Operating
Platform enables Service Providers to deliver new and convergent services while keeping control of
those services and monetizing them. Being able to control and monetize services are two funda-
mental capabilities necessary for the Digital Home to take off.
SoftAtHome acknowledges that Service Providers are best positioned on the market today to
operate the Digital Home. Indeed, they already provide network access with QoS, they are used to
provide always-on devices with a simple and reliable user experience and they have an on-going
established relationship with end-users through billing and sales support.
A community of developers
While providing a solution for Service Providers, it is vital for SoftAtHome to enable a community of
application developers who are building the applications of tomorrow for the Digital Home. SoftA-
tHome is fostering innovation by providing access to APIs through standard development tools, so
that 3rd party developers, who today are developing applications for the Web or for Mobiles, can
use their creativity to develop applications that have never been envisioned before.
SoftAtHome was founded by Orange, Sagem Communications and Thomson - all key players in
the Digital Home market. However the goal of the company is to bring additional players on board
– including other Service Providers, Software or Hardware vendors – in order to best represent the
interests of the Service Providers in the Digital Home market. SoftAtHome wants to federate all the
different stakeholders in the Digital Home market. As a result, any new customer is also a potential
new shareholder of the company.
A startup with experience
Not only did Orange, Sagem Communications and Thomson fund SoftAtHome but they also provi-
ded technology already deployed by Orange in their HGWs (LiveBox) and STBs. Orange has so far
deployed more than 6 Million LiveBoxes and more than 1 million IP TV STBs. This provides SoftA-
tHome with the benefits from many years of development and experience in managing millions of
The founding members have provided important engineering resources which have been working
on the technology for several years to help jumpstart the company. In addition, SoftAtHome has
For information, contact attracted talent from both the Telecommunication and Web industries. The total headcount of the
company will reach 110 by the end of 2008.
or call at +33 1 57 66 88 98
81, avenue françois arago
92000 nanterre - france
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