John Silvia wins the Herman
Koehl Award for Innovation
As taken from Hans Koehl’s address to the CT employees:
The Herman Koehl Award recognizes originality and innovation.
Originality requires challenging the status quo - that is, the existing
situation - and innovation requires a solution which is unique and
not obvious. Hans Koehl presents
the Herman Koehl
This year’s recipient, John Silvia, Engineer and Manager - CNC Award to John Silvia.
Production, challenges the status quo and comes up with innovative
solutions just about every day he is at SPIROL. Here are just a few In summary, it brings Insert production into the 21st century.
examples - and I am sure there are more:
3. The design improvement of the 40 and 44 molded-in Inserts.
1. The datum point tooling concept with a double datum point for The feature is:
part length and a single datum point for part diameter. The • Moving the hexagonal flange from the end of the Insert to
features are: the center of the Insert (Good ideas are often simple).
• Tool holders (quick change) remain fixed; The benefits are many:
• Knurling dies remain in the same position; and • Greater pull out strength – the flange at the top added
• Shaving roll positions become fixed. nothing to pull out strength and the flange at the bottom had
The benefits are: a very weak area between thread and flange. Since the
• Simplification of set up; screw is engaged below the center flange, this weakness is
• Reduced set up time; and eliminated;
• Elimination of hundreds of special tools. • The design uses considerably less raw material;
• Production problems, including burrs inherent to the old
2. The development of a manufacturing technology for CNC design, were eliminated resulting in reduced cycle time and
Insert production unique in the industry. The innovation is a increased productivity; and
standardized system of manufacturing - from tool design, to • The Inserts can now be produced as family groups, further
programming, to tooling holders - all of which John created. reducing set up time.
• A custom designed communication system between the bar John’s total contribution to SPIROL goes well beyond these
loader and work center (the CNC Machine); examples.
• The tool design and CNC programming are created from
a data spreadsheet and part print, eliminating the need for Standardization has always been a hallmark at SPIROL and
further engineering input; a significant contributor to our success. It is a concept not fully
• Custom designed tooling blocks that allow all sizes and series understood and appreciated by many. John not only understands
of Inserts up to the machine capacity to be manufactured the the concept and appreciates its benefits (it is second nature to him;
same way; and it is not something he learned at SPIROL), but he took it to a new
• Custom designed tool holders with a positive stop against innovative level, using technology available today and thereby
the tool block, and specifically designed tooling inserts that further enhancing its inherent benefits. An example is product
maximize rigidity between the insert and the holder. family groupings. The computer spreadsheet based implementation
The benefits are: program John developed for Inserts based on family groupings
• Unmatched production cycle time (the fastest Tsugami in the resulted in:
world); • Faster and simpler changeovers;
• Very fast changeovers in both bar size and part (insert); • Improved productivity – low labor cost/1000 pieces; and
• Rigid tooling for consistent results and quality; • Standardization of production.
• High productivity and unattended operation, with the potential
to meet multi spindle productivity based on capital invested; It gives me great pleasure to recognize John Silvia and present him
and with the Herman Koehl Award. My expectation is that this will not
• Manning ratios to yield a labor cost/1000 pieces lower than be the last such presentation I will be making to John.
that achieved on multi spindles.
Congratulations John! 1
SPIROL Connecticut News
since previous issue
Robert Goldman 02/01/09 Field Sales Engineer
Josh Harrold 01/16/09 Shipper, part time
Shaun Houghton 12/10/08 Shipper, rehire
Home for the Holiday Employees and retirees
alike enjoy the comfort food
served at the luncheon.
December 11, 2008 – SPIROL CT employees enjoyed a
“Home for the Holidays” theme luncheon, with ham, potato
and vegetable provided by a caterer, but all the sides
prepared by SPIROL volunteers. There was much to eat,
recipes to swap, and leftovers - just like home!
All attendees were given a construction paper strip, or “link”,
on which to write their name, and then all the links were
joined together to form a chain. While it was a traditional
hand-made holiday decoration, it was also a fitting reminder
that we are all dependent on one another and to keep the
chain strong, we must give it our very best effort.
At the luncheon, Service Awards were presented to:
Brian Finn – 3 years
Michael Lentini – 5 years
John LaRochelle – 5 years
Suzanne Mason – 35 years
Chuck Wells assembles the
paper chain links.
Everyone gathers around
the “hearth” in the front
Jim Shaw “roasts” Suzanne Mason for her role as Centralized Credit Manager - office for the awards
2 North America. announcements and raffles.
SPIROL Connecticut News
Spring Awards Event
March 19, 2009 – SPIROL CT employees brought in the Mark Avery presents
Spring with an afternoon of multiple celebrations. Multiple Suggestion Award to
suggestion awards, service awards, a Retirement Party for Michael O’Keefe.
John Fitzgerald (see next page), and most significantly, the
celebration of the LAST day of winter.
Joe Shaw receives
At the Spring event, Suggestion Awards were presented to: Suggestion Award
from Mike Woznicki.
Michael O’Keefe Eliminate paraitic power loss
Michael O’Keefe Improve manufacturer ID on equipment
Michael O’Keefe Improve quality, serviceability and
assembly of HM machine
Joe Shaw Eliminate chips mixed in with parts
Joe Chepolis Tracking of certain Insert knurls
John Rzepa Heat loss in receiving area Bill Hunt presents
Keith Lussier Eliminate pins falling behind hopper Suggestion Award to
Ken Mayo Hole in roof of Salt Spray room Jen Worden.
Cindy Bellisle “Hands” around feeder bowl
Jen Worden Reducing paper consumption
Service Awards Keith Lussier receives
At the Spring event, Service Awards were presented to: from Mike Woznicki.
Jen Worden 3 years
George Morris 5 years
Jaime Santa Maria 5 years
Seth Walker 5 years
John Hess 15 years
Barry Hopkins 25 years
The following day, Jim Shaw presented the Service Award
to John Rzepa. 15 years
Jim Shaw presents John
Hess (above) with the
Service Award for 15 years
of service, Barry Hopkins
(left) for 25 years of service,
and John Rzepa (right) for
15 years of service.
SPIROL Connecticut News
A Fond Farewell
March 19, 2009 – John Fitzgerald chose the first day of
Spring, March 20th, to retire after 37+ years as Grinder in
the CT Machine Shop. It was a fitting day to make a fresh
start in a new way of life. At the time John was hired in
June 1971, he had very little experience as a Grinder. As
the parts became more complex over the years, he started
to study at lunch time and at home from the “Machinery’s
Handbook (18th edition)”. He self taught himself as he
went along. John has always been grateful to SPIROL for
the opportunity to learn a trade – to read a blueprint and
then actually create a part.
John is also a musician (mostly guitar). He has played in
several bands over the years, but now plays for his own
enjoyment. John and his wife each have Vespa scooters
and enjoy spending time riding together and with a scooter
club they belong to. He also enjoys astronomy and has
several telescopes. John certainly has many interests to
keep him busy as he starts his retirement, and we wish him
the very best.
We all wish John the very best in his retirement!
Bird House Making Contest
March 19, 2009 – SPIROL CT held a bird house
making contest. Mike Woznicki, Manager of EHS,
felt it would be a great add-on to the newly cleared
land which resulted from soil remediation late in
2008, as well as align our efforts with the State
of Connecticut Green Award which was
received in 2008.
Eight employees entered bird houses for the
contest. The winner (President’s Choice) was
Jody Dubreil, Coiled Pin Set Up Mechanic,
for best craftsmanship. Honorable mentions went to Tim
Jordan, Tooling Manager, for his birdhouse that incorporated The three winning bird houses designed and built by (left to right)
the SPIROL design concept (with coiled pin-hinged door), Jody Dubreil, Tim Jordan, and Bill Hunt.
and to Bill Hunt, VP-Finance, for most organic design with
his carved burl birdhouse. A Lowe’s gift card went to the first
SPIROL California News
We will create the SPIROL Nature Conservation Area and
the bird houses will bring wild life for all to enjoy.
Who says SPIROL is for the birds?
Barbara Winchester 20 years
Success seems to be largely a matter of hanging on after
4 others have let go. — William Feather
SPIROL Ohio News
New Employees Through the State of Ohio Department of Development,
the Shim Division received an Incumbent Worker Training
since previous issue Grant. Since December 2008, SPIROL OH employees have
completed 220 hours of training.
James Smith 02/11/09 Machinist, part time
Bill Gedeon 02/10/09 Inside Sales Engineer The Ohio Incumbent Worker Training Program is a grant-
Justin Singleton 02/16/09 Sales Application Engineer based economic development effort that seeks to provide
financial support to businesses for employee training. Grants
are issued through the Ohio Department of Development,
and allow the state to make strategic investments in
Service Awards companies to increase employees’ occupational skills, while
simultaneously, positioning local businesses to compete in
since previous issue the global marketplace and grow Ohio’s economy.
Jen Desimio 3 years
Chuck Daff 3 years
Jared Bennett 3 years Birth Announcement
Andrea Graham 3 years
Brad Deisz 3 years
Tabatha Finnegan 5 years
Jackie Keller 5 years
Kathy Makebakken 10 years
Jim Tonge 15 years
Scott Bartow 20 years
Scott Brannon 20 years
Jim Adolph 30 years
Suggestion Award winners in the areas of safety,
production, and quality are:
Julie Frederick Tabatha Finnegan September 10, 2008 – Tim and Tabatha Finnegan, along
Jim Tonge Jackie Keller
with big sister, Allison, welcomed Katelynn to the family.
Katelynn weighed 7 lbs., 7oz. and was 18 1/2” long.
Tabatha said that Katelynn was born on her wedding
College Grad anniversary, and as a dedicated SPIROL employee she
worked until lunch time while in labor before the doctor told
Jen DeSimio, Customer Service Representative, received her to go to the hospital.
her Bachelor’s degree in Business Management from
Anthem College in November 2008. Jen has been with the
Congratulations to the Finnegan Family!
company for 3½ years.
The Few... Toys for Tots
Andrew Daff, son of Chuck Daff, Christmas 2008 – Employees in Ohio supported the U.S.
successfully completed basic Marine Corps’ Toys for Tots Program for the holiday fund
training in the U.S. Marine Corps raiser. Employees had an option to donate a toy and/or
in June 2008. purchase tickets for the 50/50 raffle which was won by Paul
Hooper, the winner of $237.50. Paul was kind enough to
donate some of his winnings to Toys for Tots. The total
amount for the fund raiser was $315. 5
SPIROL Ohio News
Reorganized Laser Work Center
During the production shutdown this
past December, a rearrangement
and cleanup in the Laser area was
In the old arrangement, a material
rack (in blue) was facing the loading
pallet on each Laser machine, with
a small space between them. The
space was barely enough to place
a skid of 4’ x 8’ steel. Also, material The new arrangement accomplishes
could not easily be loaded from the the following:
pallet into the rack. Also the back of the two racks were on
the aisle, effectively narrowing the aisle decreasing access • Opens up some much needed space
to the department. • Increases forklift access
• Moves the scrap hopper to a location between
Those taking part in the activity included Bill Sulesky, Paul the lasers for quicker scrap disposal
Hooper and Chuck Daff. • Increases access and use of racks
• Eliminates trip hazards
Tribute to a Centenarian
Grandmother of Chuck Daff, Production Foreman, made Conkey said a birthday video was made and shown at the
the news. Here are excerpts from the local newspaper: party highlighting Daff’s life. There was also a large display
by the hall entrance with many photos showing different
Austintown woman marks 100 years with party, video events Daff has been at during her life.
By Bob Coubland, Tribune Chronicle, January 14, 2009
Daff said she was
AUSTINTOWN, OHIO - Mabel Daff is known by many of her blessed with good health
family and friends as a woman who always had a positive and said she always
attitude and was always happy with a shovel in her hand, had the philosophy of
planting flowers in her garden. working hard and having
a positive outlook.
More than 150 people, including five generations of family
and friends, gathered recently at the Eagles Hall to celebrate “I figured it was important
Daff’s special birthday. In attendance were three of Daff’s to always work hard
children, Jeanetta Haselow, who came back to the area and not complain,” Daff
from Florida, Leo Daff of Coitsville and Harry Daff Jr. of said.
Many people say they cannot believe Daff is 100. “When we
Daff said that having everyone come together despite the took her to the foot doctor she couldn’t believe she was 100,”
bad winter weather made her birthday special. Leo said. He said his mother at one time had not been to a
doctor in 42 years.
Daff was born Jan. 12, 1909, in Blaine, Pennsylvania. She
and her late husband, Harry, came to Youngstown in 1929.
They moved to Austintown in 1976.
Mabel Daff passed away on April 1 after suffering a stroke
on March 29. Although she will be missed terribly by
Karen Conkey, one of the 17 grandchildren, said Daff also
family and friends, she did live a long and healthy life.
has many great-grandchildren and great-great-grandchildren
some of whom came from other states for the party including
Our condolences to Chuck Daff and his family.
6 Florida and North Carolina.
SPIROL Mexico News
December 6, 2008 – The Christmas
holiday was celebrated at the SPIROL
México facility on a Saturday. The party
started at 1 pm and lasted until 9 pm.
Party games, gifts, good food, and, of
course, dancing and karaoke made
for a memorable celebration. Jack
Fedinandi, Treasurer, was there to
join in the fun...but not the singing and
Above: Everyone gives their full attention to the karaoke
Everyone has fun on the dance floor moving to Left: Magdalena Barrón and José Angel Morlett sing
música Bailable. during the karaoke competition. It was Tino (not
pictured) who won the singing contest.
José takes Luis Resendiz who was originally hired as a set-up mechanic,
center stage... was assigned as our QA Engineer in mid-February.
since previous issue
Victor A. Garcia Vargas 02/16/09 Northern Mexico
Field Sales Engineer
in the middle.
since previous issue
Jorge Leon 3 years
SPIROL China News
SPIROL Canada News
Service Awards February 14, 2009 – Cho and
since previous issue David LaFleur welcomed
Xavier to the family at
Ray Coote 3 years 1:40pm. Xavier weighed 3.2
Greg Heuchen 3 years kg (just over 7 lbs.) and was
Sarah Imeson 3 years 51 cm long (about 20 inches).
Mother and baby are both
doing very well!
The future depends on what we do in the present.
— Mahatma Ghandi Congratulations to the LaFleur Family! 7
SPIROL England News
Dave Eccleston, Toolmaker, was
New Employees presented with a Spirit Award to
thank him for his contributions to the
CORBY Halesowen site when his supervisor
Vacláv Kraus 04/28/2008 Product Administrator- was absent for illness for several
Laura Nunn 06/16//2008 Order Fulfilment Martin Adams, Press Setter also
Process Specialist received a Spirit Award for his hard
Kinga Zamoyska 07/01/2008 Distribution Field Sales work to cover for his colleague who
Manager was suddenly taken ill and absent for
Darren Graham, Metal Forming
Service Awards Setter, was presented with a Spirit
Award in recognition for the leadership
February 2008 he has shown in taking the
Jo Hepple 10 years responsibility of two work
Angela Smith 5 years groups (RST X and RST M) and
Emma Basford 5 years in training Ian Sinclair and David
Joanna Kennedy 5 years Bolton (operators). He achieved
Sean Wood 3 years the above despite losing two of
Pam Sinclair 5 years The following employees
Bill Dunn 3 years from the Corby office were
nominated for a Spirit Award by
December 2008 their colleagues in France:
Les Hill 30 years
Lennie Barker 25 years Joanna Kennedy, now Order
Karen Loake 3 years Fulfilment Supervisor, received
Ian Martin 3 years a Spirit Award for her proactive
David Eccleston 3 years approach for on time delivery to
French automotive customers.
Ian Martin, Quality Technician,
Right, from top to bottom: Andy Freeman for the prompt service provided
presents Service Awards to Jo Hepple for to the French office with regards
10 years of service, Les Hill for 30 years of to quality paperwork, and the
service, and Lennie Barker for 25 years of
work he has done to welcome
French customers visiting the
27th February 2009 – The Promotion
Sinclair clan has expanded
with the arrival of Phoebie, 6 It is with pleasure that I announce the election of Andrew
lbs., 13 oz., a granddaughter Freeman to the position of Managing Director (MD) of Spirol
to Pam Sinclair, Corby Industries Limited by the Board of Directors at its meeting on
Receptionist. Big brother, February 5, 2009.
Cason is very proud! — Hans H. Koehl, Chairman
Congratulations to the Congratulations Andy!
8 Sinclair Clan!
SPIROL England News
14th September 2008 – SPIROL UK celebrated the
SPIROL 60th Anniversary with a Pig Roast at Woodside
in Kenilworth (Warwickshire).
The location was chosen for
convenience for employees
from both the Corby and the
The original Edwardian country Edwardian House
house provided a perfect
setting for a relaxed family
Sunday. Employees and their
families first had a few drinks in The pig doesn’t look
the conservatory and once it had been confirmed that the like a pig any more.
roast did not include the head of the pig, they enjoyed the
buffet lunch followed by a birthday cake and coffee in the
garden. The weather was nice and the patio inviting, so all
retired to the patio area for a few more drinks and games
in the beautiful tranquil grounds. And it was not only the
children who enjoyed playing Giant Jenga, Pitch and Putt,
Below: Lennie Barker, Metal
Forming Setter, tries to take King
Arthur’s magic sword, Excalibur, out
of the stone.
Clockwise from above: Fine dining on the patio. Dorothy and Les Hill, Toolroom
Supervisor; Colin and Pam Sinclair, Receptionist. Jo Hepple, Product Administrator, has
her go at the Giant Jenga as Joanna Kennedy, Order Fulfilment Supervisor, watches.
Javier Raposo, Business Development Manager - Coiled Pins, has his go. Celine
Correau watched by her dad, Marcel Correau, Warehouse Supervisor, Chris Feeney,
Operations Manager, and her sister Danielle Correau. Sean Wood, Stores Operative,
Celine Correau and Alan Lowden, Stores Operative,
navigate Connect Four.
SPIROL England News
20-Year / Retirement Automation Showroom
Dinner Left to right: Ian Sinclair,
Metal Forming Setter;
3rd February 2009 – The Annual 20-Year / Retirement Vacláv Kraus, Product
Dinner was hosted, by popular demand, at the Lake Isle Adminstrator-OEM;
Hotel and Restaurant in Uppingham. There were no new Lenny Barker, Metal
comers but the regulars enjoyed their annual get together Forming Setter; and
to reminisce. Malcolm Hupman,
22nd January 2009 – SPIROL Corby opened the new
installation equipment customer demonstration room.
Our equipment division was started over 40 years ago
Above, left to right: Bill Hunt, Vice President Finance; because customers had a difficult time getting our
Andy Freeman, Managing Director; and components into their assemblies cost effectively. As part of
Les Hill, Tool room Supervisor. Spirol Europe’s overall sales development plan, we opened
Right: Lennie Barker, Metal Forming Setter. a new showroom to present our installation and automation
Our main focus in sales is to show our customers how our
products improve the quality of their assemblies and lower
their total manufacturing costs. Our installation equipment is
a significant aspect of this strategy. The main goal with the
showroom is to professionally demonstrate to customers how
Spirol can enhance their competitiveness through improving
productivity using our installation equipment.
Above: Retirees Dick In the showroom we have 7 machines aimed specifically at
Wallace and Bob Hays. pin and insert installation. For the pins we have our PR, PM
and HC machines, and for the inserts our HA, HP, HM, TM.
Right: Pauline Blachford As well as being a focus for customer presentations, the
and Hans Koehl. equipment will also be used for internal training purposes so
that all of Spirol Europe’s sales team are able to understand
and sell the equipment confidently.
John Firlik was responsible for arranging the details of the
project and once everything was in place he visited Spirol
UK to set up the machines properly. John also provided
extensive training to Vacláv Kraus who will be the main
contact for customers as the Automation champion for
Europe. All the decoration and fitting work for the room was
undertaken by Spirol staff. A special thanks to Malcolm
Hupman, Lenny Barker and Ian Sinclair for that, as well
as Chris Feeney who organized it.
Spirol Europe is confident this room will help to sell our
Above: left to right: Dave Dickson, Metal Forming installation equipment and that it will show customers clearly
Setter; and retirees Kath Earl and John Martin. our main strengths, capabilities and what makes Spirol
assembly solutions special.
Right: John Evans, Metal Forming Setter.
SPIROL France News SPIROL Diversity News
Birth Announcement Our Favorite Things
13th November 2008 – Laure Thank you all for participating in the Favorite Things Survey.
We received 101 responses, with the top two in each category
Dorilleau, Product Administrator,
and husband Jérôme welcomed
their new baby girl, Elise, a little Favorites Top Two Responses
sister to Mathilde who is clearly
Color Blue 47% Red 19%
very proud of her.
Pet Dog 66% Cat 25%
Day of the week Saturday 54% Friday 25%
Congratulations to the Beverage (off-time) Alcohol 30% Water 27%
Dorilleau Family! Snack Chips/Crisps 26% Fruit 20%
What to do with free time Family/Friends 48% Sports 20%
Flower Rose 32% Wildflower 22%
Music Rock & Roll 55% Country 19%
It is interesting that for all our differences
Service Awards – from the United States to Canada
to Mexico to the United Kingdom to
February 2008 France to Germany and to China, we
Michel Kostrzewa 5 years are also very much alike.
Charlyne Guillemart 3 years
What better way to develop effective
working relationships with diverse
people than to focus on our similarities Elvis, the rockin’
rather than our differences! wannabe Hound Dog
Please don’t misunderstand. There are great synergies and
Spirit Awards benefits to be found by appreciating our diverse skills, talents and
contributions – but as with anything, balance is important. Let’s
February 2008 – Loïc Bourdon, Product Administrator to remember how alike we all are. This will create a starting point
the German and Eastern European markets received an for understanding and appreciating diversity in the workplace.
award for covering for the position of Product Administrator
In the economic times that we are living now, it is critical that
to the French and other European markets while the position we all work together as a cohesive team, and sometimes this is
was vacant for several months. difficult when we dwell on the differences. Try taking a look at
your coworkers or staff with new eyes.
60th Anniversary Think about the factors that you share in common with them.
In February 2008, SPIROL SAS put up the 1948 – 2008
banner and shared a birthday cake for the occasion. • You are all human beings with complex emotions, needs,
interests, outlooks, viewpoints and dreams. Share
something about yourself to create an environment in
which your coworker wants to share information with you.
Listen and don’t pry. Polite and continuing interest in your
coworkers contributes to workplace harmony.
• We all have family and other interests outside of work.
Hear what your coworkers tell you about their personal
lives. Remember the highlights to demonstrate respect
and interest in them.
Work is more exciting when you feel as if you are accomplishing
mutual goals. Act as if you are part of a winning team. Emphasize,
with coworkers, your common interest in your success and the
Left to right: Andy Freeman, Managing Director; Richard Meier, Sales Engineer
success of the organization. You’ll get to know people as people
Germany & Eastern Europe; Michel Kostrzewa (holding the banner), Stores;
if you participate and engage together.
Charlyne Guillemart, Order Fulfillment Process Specialist; Marie T Alvarez,
Order Fulfillment Process Specialist; and Laure Dorilleau, Product Administrator. Ref: Diversity in the Workplace: Search for Similarities, by Susan M. Heathfield 11
Scholarship Recipients – Where Are They Now?
1999 Scholarship Recipient, Kelly Shaw-Wade, is recognized in a Boston neighborhood newspaper:
Pinkergreen not scared of falling into the red after South End move
By Brandon Simes, South End News, January 7, 2009
BOSTON - The name “Pinkergreen” Amiee Pandey, Anita Kurl’s owner, told South End News in
sounds like an amalgamation of October that had she not received the grant, she probably would
the classic consultancy firm and a not have hired Pinkergreen to design her storefront.
colorful splash on a middle school art student’s page. As it turns
out, that’s not so far off. “I wouldn’t have done something this creative,” she said. “I
would have designed it myself, but hiring a company ends in a
Pinkergreen Design, formed by two Boston University graduates much better product.”
in 2001, is a creative consultancy that specializes in branding.
Not necessarily in David D’Alessandro’s harsh Brand Warfare In addition to work in the South End, Pinkergreen has formed
sense, but in a unique style that meshing a creative background a solid relationship with the city of Boston, working on several
with the goal of economic success and expansion produces. different projects. Last year the Egleston neighborhood hired
Pinkergreen to develop a logo, banners, an installation to the
In that sense Pinkergreen’s two owners, Melissa Jordan and central square, and a shopper’s guide, said Shaw-Wade. The
Kelley Shaw-Wade, packed up shop and moved to the South project is still ongoing, and Pinkergreen is currently working
End at the end of 2008, a decision about which the two remain with five individual businesses in the Egleston area through the
ecstatic. Boston Main Streets program.
“We’re pretty much thrilled,” said Shaw-Wade of the move to Shaw-Wade explained that the branding of individual
the 46 Waltham St. building Pinkergreen inhabits, which she neighborhoods in Boston is vital in order to prevent lesser-
said is filled with artists. “It’s nice to be in an environment where known parts of the city such as the Egleston area from getting
everyone is inspiring each other.” lost in the shuffle.
Jordan and Shaw-Wade decided to move their business to the “It’s pretty easy to tell when you’re in a certain neighborhood
heart of Boston because of their relationships with the city of in Boston,” she said, explaining the importance of branding
Boston and several South End businesses. forgotten areas as unique and worth visiting.
“It’s sort of like the hot bed of all the creative businesses,” said Despite the current recession, the founders of Pinkergreen
Jordan. “Pinkergreen does a lot of business in the South End.” remain bullish on their prospects in 2009, thanks in part to
their success so far with the Boston Main Streets program and
A perfect example of what Pinkergreen does comes from a their South End neighbors, as well as experience with tricky
South End salon, Anita Kurl. Jordan and Shaw-Wade helped economic times. The two BU alumnae graduated in 2001, right
with a storefront redesign last October. as the last recession, in 2002, started shaping American lives.
Using elements of Anita Kurl’s interior design, which features “We graduated literally in the year before,” said Jordan. “We
cobalt blue walls, Pinkergreen created a new identity that helped honestly don’t know any different...It’s easy to be optimistic
spruce up the salon’s image. The storefront has the salon’s logo when it’s all you’ve known.”
on every window and the top is covered with circles that look
like bubbles in different shades of blue and white. “We’re very excited for this coming year,” she continued. “We
started our business in a climate that was pretty similar [to the
The connection between Anita Kurl and Pinkergreen took root current recession].”
in part in a grant program called The Storefront Improvement
Program created by Boston Main Streets. The program helps With experience comes confidence, and Pinkergreen certainly
businesses improve their storefronts or signs and awnings. The doesn’t lack in that category. They remain undaunted by poor
Washington Gateway Main Street runs the application process economic news reaching airways and computer screens almost
for the South End and awards grants of various sizes - sometimes daily. Said Jordan, “We’re going to be growing our company in
up to half the cost of renovation with a cap of $5,000. the coming year.”
Challenges are what make life interesting; overcoming To submit an article to this quarterly newsletter,
12 them is what makes life meaningful. — Joshua J. Marine please contact Judy White.