Servicing Need Want Demand
Targeting Positioning Segmenting Selling
Promotion Advertising Marketing Mix
Buatlah Resume materi yang berisi penjelasan mengenai : 1) Filosofi Bisnis 2) Konsep Pemasaran 3) Inti Konsep Pemasaran 4) Apa yang dimaksud dengan need dan want 5) Nilai pelanggan Tugas diketik di hanya 1 (satu) halaman kertas A-4 cantumkan sumber referensi yang digunakan (min-3 reff) nama, NIM, tanggal tugas, dan tanda tangan sertakan contoh aplikasi dari setiap tema Dikumpulkan hari SENIN, 9 Nopember 2009
Marketing Concepts Philosophy analyze
Customer Needs
identify
Decide to satisfy the customer’s Need better than the competitors
The company have to
In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later (American Marketing Association)
PRODUCTION CONCEPT
Production concept appeared in industrial revolutions age in early 1920s
Creating the product efficiently
Low cost products Demand
Can we produce the product ? Can we produce enough of it ?
Alternative Marketing Concepts
Selling Concepts
mass production began as common things increasing the competition
Early 1930s
only less demand had not been fulfilled by production
US$ 200
Selling Concepts
Can we sell the products ? Can we charge enough of it?
Alternative Marketing Concepts
Marketing Concepts
Variety of products had increased Hard selling no longer could be relied upon to generate sales
AFTER WORLD WAR II
Discretionary income among people
Marketing Concepts
What do customers want?
Can we develop it while they still want it ? How can we keep our customer satisfied ?
Alternative Marketing Concepts
Marketing Concepts
Focusing on Customer Need before developing products Aligning all company’s function to focus on those need’s development
CUSTOMER SATISFACTION = Profit over Long term
The Firms
separating Marketing Department
THANK YOU FOR LISTENING Presentation 1 Intro to Marketing By Sugiharto, SH.MM
GICI Business School
November 2009 Background image provide by Ace013 presentation pro Corbis Images Bank Opening theme performed By Closing theme performed From the street of Fire by Fire Inc. © 2009