Interesting Reading- Nielsen’s Australian Automotive Report 2012

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					Interesting Reading- Nielsen’s Australian Automotive Report 2012
There is enough information to help shape your internet sales strategy. The
report is worth reading as it shows mobile is everything. Both Carsales and
Carguide get an honourable mention and convergence (Smart TV’s) are on
the horizon. Here are the first two paragraphs:

“Nielsen’s Australian Automotive Report 2012 found online resources are
second only to visiting car dealerships among buyers of new cars, and is the
most popular resource for buyers of used cars in terms of resources used in
the car buying process.”

“Majority of online new car research takes place on laptops and desktop computers (64% and 62%
respectively), however increasingly new car buyers use mobile devices as part of their decision
making process (29% use mobile phones), up 15 percentage points from the previous year. Tablet
usage grew from five percent in 2011 to 26 percent in 2012, as tablet ownership continues its sharp
ownership increase across Australian households.”

HERE is a copy so you can read the entire thing.