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Analyzing - Tak Oi Secondary School

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									Tak Oi Secondary School 2004/2005
     S3 Project-based Learning



Influence of The Sport Star
    3E Group 04
MENTOR: Miss Liza Leung
Mentee:* Rachel Lok(25)
        Yolanda Lo(24)
        Kathy Yu (39)
        Winnie Chow(4)
        Stella Yung(40)
        CONTENT
Introduction~P.2
Background information~P.3-P.5
Influence of sport stars~P.6-8
-society
-economic
Analysis and discussion of finding~P.9-P.13
Conclusion~P.14
Reference~P.15
Group information~P.16
          Introduction
This project is aimed at study the influence of the sport
stars. As you know, the Olympic Games have just come to
the end in 2004. After Olympic Game many people were
affected by those sport stars. Though this project, we
want to find out what is the influence of sport stars.
How do the sport star affect people in economic and
the whole society.

First, we will tell you about the background information.
Second, we will analyze the influences of the different
age.And we will compare the information in what they have
 learn from the sport stars and how much will they pay for sport
products through the questionnaires. Finally, we will tell you
 the conclusion of influence of sport stars.
          Background
          Information
For the influence of the sport star, we can
divided it into mainly five groups, influence
of the sport star is the effect of people,
economic and the whole society that brought
by the sport star, there is both positive
and negative effect.
Media to know about their information:
*Newspaper
*Magazines
*Television

Reasons pay attention to sport stars:
*Some people respect & appreciate
*The sport stars have a handsome or pretty face.
* Play gamble, if that team or sport stars win
earn lot of money.
.
The time that people interest on
sport stars
  *Matches(Olympics Games ,World Cup,
  East Asia Sport Games )
  *When the sport stars visit HK
  *Contests
The Influences of Sport Stars
The influence of the society
Advantages
*Increase nationalism
*Increase the sport atmosphere People will do
more exercise
*Learn positive messages from sport stars

Disadvantages
*emphasize too much on sport products,
competition
*follow sport star’ s clothes, bad behavior and
personality without own style
The influence of economic
Advantages
*More people will buy sport products,the
 businessmen can earn more money
*Increase economic ability of businessmen
 and provide more jobs to the people

Disadvantages
*Some people like their things very much.
Although they don’t have money, they buy
 all the things which is belong to the sport
 Stars crazily.
Method of study
     ANALYSIS AND
DISCUSSION OF FINDINGS.
QUESTIONNAIRE Q3

     Who is your favourite sport stars?                Analyzing:
             10%
        8%            24%                              33%Children like Tian Liang
                                     Kwok Jinjin
                                                       * he is handsome
                                     Tian Liang
                                     Liu Qiang         * affected by the entertainment
      25%
                                                       news
                                     Yao Ming
                     33%
                                     others


     Who is your favourite sport star?
             13%     16%
                                                       Analyzing:
      10%                                Kwok Jinjin
                           13%                         48%of them like Liu Liang
                                         Tian Liang
                                                       * his behavior on the
                                         Liu Qiang
                                                       performance is good
                                         Yao Ming
                                         Others
              48%
QUESTIONNNAIRE Q4
  What is/ are t he reason(s) t hat make
          you like a sport st ar?                        Analyzing:
                                                         *About half of them emphasis
                              Goood perf ormance
         3%    2%
                              Charming                   the out-looking of the sport
   15%                        Af f ect by ot her         stars.
  7%
                     43%      people
                              Out looking

                              Ent ert ainment news

     30%                      Ot hers



                                                     What is /are the resons that make you
                                                                likea sport star?
   Analyzing:                                                                        Good performance
                                                               0% 8%
                                                      13%                            Charming
   *More than an half people
                                                    4%                                  Affect by other
   think the most important of                                                          people
                                                                                        Out looking
   a sport star is depend on                       12%                                  Entertainment
   their behavior on                                                          63%
                                                                                        news
                                                                                        Other

   performance.
QUESTIONNAIRE Q5
         How much money do you spend on buying the            Analyzing:
            products sport star(s) that you like?
                                                              *they are students
           6%    1%
                      2%
   24%                                        US$0            *do not have economic
                                              $1-100
                                                              ability
                                              $101-500

                       67%                    $501-1000
                                              $1001 above

          How much do you spend on buying sport
                       products?
                                                            Analyzing:
              7%      9%
                                              US$0          *they are adult
    22%                                       $1-100
                                                            *have economic ability
                                   38%        $101-500      willing to spend more money
                                              $501-1000     to theses product
                                              above$1001
             24%
QUESTIONNAIRE Q7
    What have you learnt f rom t he
            sport st ar(s)?    Never give up

               24%          0%              Being success is
                                  22%       not must
         5%                                 Lucky

                                            Take a chance
                                                                      Analyzing:
         18%
                                            Be f amous                Both of them think The
               1%                           Set a goal                sport stars give people a
                             30%                                      positive thinking that in
                                            Ot hers
                                                                      different ways to let
     What have you learnt from the sport stars?                       people know their success
                      22%                                             are not easy .
                                        Never give up
                             3%
                                        being success is not a must
    22%
                                  17%   lucky
                                        take a chance

    0%                                  be famous
                                 2%     set a goal
    3%
                     31%                other
QUESATIONNAIRE Q11

    How do you f eel when a sport st ar was got out
                by t he t eam of China?                                 Analyzing:
           7%          20%              Serve his right
    14%
                                        It is a pity

                                        No opinion
   12%                     47%          Unfair for him                 Over 45% of them
                                        Become not popular than        think that it is a
                                        before                         pity of the sport
      How do you feel when a sport star was got of the                 star got out by the
                      team of China?
          6%   4%        15%
                                             serve his right           team of China.
                                             it is pity
    15%
                                             no opinion

                                             unfair for him
    15%
                                             become not popular than
                             45%             before
                                             other
QUESTIONNAIRE Q12
    Will you be int erest ed in t he sport s f rom t he
                      sport st ar(s)?
                          Yes
                          16%
                                                     Yes
                                   No                No

                                  84%                      Analyzing:

    Will you be interested in the sports                   More than 80% of them
           from the sport stars?                           will not interest in the
                                  yes                      sports.
                                  14%
                                                     yes
                                        No           no
                                        86%
                   Conclusion
•First, over an half of people in 6-18 years old like pretty
girls and handsome boy, and they also emphasis the
out-looking of the sport stars. They don’t have an economic
ability to buy some products such as sport products, etc.
Because they are students.
•Second, people who above 19 years old will emphasis
the behavior in some competitions or Olympics Games.
They do not concern about sport stars’ out –looking.
Also they have a better economic ability to buy that kind of
products.
•Finally, this two group of think that the sport stars give
people positive messages. More than 80% of them will not
interest in the sports.
           Reference
Web site
http://2004.sina.com.hk/star/
http://hk.yahoo.com
http://www.google.com
Book
劉翔。2004。<我是劉翔>。上海。上海三联書店
Newspaper
東方日報 2004/9/1 A50,A51,A52
明報2004香港風雲人物

								
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