Now available for immediate purchase. . .
THE 2007 GALLUP TARGET MARKET REPORT ON
WOMEN’S FOOT BEAUTY CARE
Now available for immediate purchase, The 2007 Gallup Target Market Report on Women’s Foot Beauty Care explores women’s foot beauty care habits and practices as well as their attitudes and concerns about foot beauty care. The study draws from four national Gallup studies, including three consumer studies on foot care, women’s nail care practices and body treatments and one business-to-business survey of nail care professionals. Some of the topics covered in this report, include: Amount of time women spend tending to their feet each week Ratings of their feet on overall appearance, condition of skin, overall healthfulness Incidence/frequency of using cream or lotion on their feet Incidence of using specialized foot beauty care products, i.e., moisturizing foot creams and foot soaking products Ingredients look for in foot skin care products Attributes/features of foot cream/lotion used Purchase outlets for foot cream or lotion Incidence of having pedicures in the salon vs. home
Methodology: Data compiled from four national Gallup studies:
T HE 2007 S TUD Y OF N AIL C ARE P R O FESSIO N ALS - telephone interviews am ong a national sam ple of 200 nail care salon professionals in Novem ber/Decem ber, 2007. T HE 2006 G ALLUP S TUD Y OF B O D Y T R EATM EN TS - Phase I: Personal in-hom e and recruited telephone interviews conducted am ong 507 wom en age 18 and older. Interviewing com pleted Septem ber/October, 2005. Phase II: Online interviews conducted March 2006, am ong 603 past 12 m onth hand and body lotion users who use cream or lotion on any part of their body (excluding face) at least once a week. T HE 2005 G ALLUP S TUD Y OF F O O T C AR E - Phase I: Personal and pre-arranged telephone interviews with 939 adults, 18 years+ in August, 2005. Phase II: Online interviews with 604 adults, 18 years+ who used som e type of foot care product in the past 12 m onths. Interviewing March 2006. T HE 2004 G ALLUP S TUD Y OF W OM EN ’S N AIL C ARE P RAC TICES - N AIL C ARE T REN DS (P HASE I) - Personal and prerecruited interviews conducted am ong 1,062 wom en 18 years and older. Interviewing March-May, 2004.
Cost: Deliverables: Contact:
$6,000 (plus New Jersey or New York sales tax where applicable) Narrative analysis Summary Report Volume that includes Key Findings and question by question detail tables. LINDSAY LOTT, Account Representative
To help clients m eet their particular m arket research needs and develop actionable strategies from the survey, Multisponsor Surveys offers custom tabulations, m ulti-variate analyses and presentations. The cost of these services varies depending on the extent and com plexity of the project.
R eport issued: D ecem ber 2007
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