Why Do You Need A Website

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					Why Do You Need A Website
Here are some examples of how you will benefit from having a Web site: Increase Revenue Open up a virtual storefront that creates an additional sales channel Sell products online 24 hours a day, 7 days a week Introduce new products to the market faster Compete with big corporations based on service, price, and quality Capture the impulse buyer Accept credit card orders online in real time Optimize existing advertising (add a .com to ads directing customers to your dynamic, informative Web site) Expose your business to new markets you may not otherwise reach Establish credibility with potential customers Decrease Expenses Create an additional, inexpensive form of advertising that costs less than mail outs, phone book ads, etc. Automate the sales process Eliminate costs typically associated with expanding sales--employees, rent, utilities, insurance, etc. Display your entire inventory without increasing warehousing costs Drop ship products to reduce inventory levels Reduce dependency/money spent on traditional advertising media Update documents and manuals online in one centralized location Replace mass mail marketing campaigns with bulk e-mail Make your marketing efforts highly targeted and efficient with e-mails through the Contact Manager and statistical tracking of promotions Improve Customer Service Provide fast, personalized service to customers Provide answers to frequently asked questions 24 hours a day Offer special packages or deals through your Web site Display testimonials from satisfied customers Send customers exclusive online coupons or discounts Allow customers to set appointments online Facilitate pro-active communication between you and your customers Respond to customers’ changing demands faster Industry-specific Benefits Accounting Firm List the different services provided - small business, personal, commercial, estate planning, etc. Post preparer’s credentials

Provide customers with tips and information regarding the latest tax laws Explain why and how services can assist a customer List partners and affiliates — enhancing credibility
Air Conditioning/Heating Company profile Post product line (product catalog) Post type of services residential/commercial List product manufacturers  Post warranty Create a preventative maintenance or product upkeep page Create a frequently asked questions page regarding products/services Dedicate a page to the latest in product technology Conservation of energy page Online day timer - set appointments, create a to-do list, post upcoming job events (Contact Management Tool) Create mailing lists (Contact Management Tool, Feedback Tool) Sub-contract/employment page (Contact Management, Feedback Tool) Employee of the month Post a map to business/physical location Post credentials and city/state licenses Auto Body/Paint Shops Before and after pictures of cars Sell salvage cars online Sell car parts online Types of paints and materials used Furnish customers with tips on maintaining their paint, finishes, etc. Special services like murals, pin striping, window tint, etc. Let your customers know that your shop works with insurance companies Post whether or not on-site estimates are available Post whether or not work is subcontracted out Attract out-of-towners who commute and work in your town and may not know where to go Beauty Salons/Spas Online scheduling  Post pictures of happy customers and their hairstyles Feature each stylist in salon Post rates Promote hair shows, bridal packages Feature seasonal packages, offer discounts for online customers Sell hair care products online Feature ancillary services offered by the salon such as facials, nail care, etc. Use site to acquire new stylists Provide hair, skin and nail care tips Consignment Store Supports both types—where the objective is to acquire additional merchandise and where the objective is to sell more merchandise Acquire merchandise—post which items are/are not acceptable, seller’s percentage, and any applicable

store policies Sell merchandise—display a wide selection of merchandise retail customers can expect to find through the store; feature any unusual items which may interest collectors; run promotions offering an additional discount to retail customers who mention Web site; shoppers can request an item specifically—if not available, request can be posted on the Web, then sold to the retail customer when located; charge customers an extra fee to post the products they consign on Web site Employment Agency One of the most popular uses for the Internet Attract companies who need to search for employees Post an online application Search for potential employees List areas of specialization (e.g. engineering, marketing, technical) Post top 10 companies looking for employees Tips for preparing resumes Interviewing advice Provide a map to office for interviews Easy transfer of correspondence from companies to Web site Prospect out of state—not limited to local market Job hunters can e-mail requests for employment by using the Feedback page on the Web site Mortgage Company Post prime interest rates Make recommendations for property appraisers Provide information for first-time buyers Feature approved lenders Pre-approve clients online through Web site Set up e-mail for referral business Implement online questionnaire for pre-qualification purposes Provide perspective clients with your company’s profile, credentials, etc. Non-Profit Organizations History of the organization—how and why it was founded, etc. Attract additional members Save money on extra software tools and other computer management systems by utilizing features like the Contact Management System Save money on direct mail, dedicate a page to online donations Sell tickets to special events Feature organization’s mission statement Specify how the monies are allocated (what percentage of donations go to cause) Highlight past accomplishments—success stories Feature a monthly/current project, state future goals and objectives List affiliates and/or satellites, thank and highlight prominent contributors Office Maintenance/Maid Service/Janitorial Service List bond certification and qualifications Devote a page to testimonials from most satisfied clients/ customers Provide customers with rate information Online scheduling Coupons for new and referral clients

Post service area Companies can send you a bid for services using the Feedback page Feature special cleaning products for environmentally conscious clients
Optometrists Sell eyeglasses and contact lenses online List health insurance providers to reduce number of telephone inquiries Physician profile—post credentials—increase credibility Provide a “wear care” page for patients (caring for your contact lenses, etc.) Online scheduling for patients Provide the latest information on radial keratotomy Provide referrals to qualified ophthalmologists/surgeons Painting/Photography/Design/Artists Display work on Web site Sell your work 24 hours a day, seven days a week Receive special requests for work/ consignments/ commissions Provide pertinent background information Feature any specialty work such as mural painting, faux finishing, etc. Pool Cleaning Feature services offered Sell products like skimmers, heaters, and chlorine Provide helpful tips for preventative maintenance of pool cleaning Address frequently asked questions (Why acid baths? Why clean my pool? The proper pH balance for pool water, etc.) Furnish pool safety tips and emergency information Provide referrals to affiliates/partners like pool contractors and designers Customers can e-mail questions or problems Outline service area, request appointments Restaurants Online reservations, post menus Photograph of restaurant/staff and best dishes Profile exceptional chef and his/her credentials Feature dinner and lunch specials Tribute to employee(s) of the month Provide a map to restaurant location Promote catering services Special events scheduling Provide an online tour of special facilities (banquet, private dining room) Provide online coupon Customers can place orders for take-out or delivery Retail E-commerce capable; sell products 24 hours a day, seven days a week Post special product promotions Develop an extensive product list with thousands of items Develop affiliate relationships and partnerships

Use Contact Management Tool to e-mail notification of sales and promotions Provide an online coupon that retail customers can print out and carry into the actual store
Veterinarians/Pet Hotels/Walkers/Sitters Banner exchanges with local pet stores and kennels, humane society, SPCA Sell ointments, leashes, eye drops, etc. Put online live video of dogs/cats in kennel so that pet owners can see their pets while on a trip Display vet’s resume and credentials Tell special stories (“I rescued a cat...”) Display rates, services offered Offer a “classifieds” area where customers can advertise (Free to good home, etc.)