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HBO ASIA LAUNCHES NEW SUBSCRIPTION VIDEO ON DEMAND SERVICE IN ASIA HBO ON DEMAND Launches In Hong Kong Exclusively On now TV

HONG KONG, 5 February, 2007 - HBO Asia, the leader in home entertainment, has announced the launch of HBO ON DEMAND, a new and innovative service offered exclusively to THE HBO/MAX PAK PREMIUM subscribers on now TV. Available from today, 5 February 2007 for an additional HK$28 per month, the new service offers flexibility, convenience and gives power to subscribers in the selection of content they want to watch at any time of night or day.

Based on the Subscriber Video on Demand (SVOD) model, HBO ON DEMAND offers subscribers convenience, control and flexibility over an unlimited selection of 40 Hollywood hit movies and series, including HBO Original Productions, every month. This is the first time HBO Asia is launching such a service in Asia and this service is being first made available in Hong Kong, exclusively on

now

TV. This is also the first time such a service for English

movies and series is available in Hong Kong.

Highly acclaimed series such as Weeds, Sopranos 6, Entourage 3, Big Love, Rome II, will all be made available first on HBO ON DEMAND and ahead of being aired on other HBO properties*. HBO ON DEMAND brings top blockbuster movies to Asia first through exclusive output licensing deals with the major Hollywood Paramount studios – Columbia/TriStar, Universal and

(DreamWorks),

Warner Bros. There will be a mid month refresh of content and all programmes will have closed-captioned subtitling.

“Following the successful roll-out of the THE HBO/MAX PAK PREMIUM on PCCW’s

now

TV including HBO, Cinemax, HBO Signature, HBO Signature PLUS 1, HBO Family and HBO

Contacts: Angela Poh, Public Relations Executive, HBO Asia, T: (65) 6381 1838, poh_angela@hboasia.com.sg

Hits, launching HBO ON DEMAND is a natural progression for us as we continue to innovate in the delivery mechanism and allow subscribers to have control and experience the flexibility and convenience of what and when they want to watch quality Hollywood movies and series. HBO ON DEMAND means that subscribers will get the first chance to watch series ahead of everyone else,” said Jonathan Spink, Chief Executive Officer, HBO Asia.
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HBO ASIA LAUNCHES NEW SUBSCRIPTION VIDEO ON DEMAND SERVICE IN ASIA – PAGE 1 OF 2

HBO ON DEMAND subscribers simply press the ‘on demand’ button on their

now

TV

remote control and a special screen will appear on TV. By following the straightforward steps via the arrow buttons, subscribers select the movie or series episode they want to watch, enter their PIN, and the programme will be shown immediately.

HBO Asia entered into an exclusive agreement with PCCW’s

now

TV in July 2006 and

subscribers are given a magnitude of Hollywood blockbusters, movies and series over five channels namely HBO Hits, HBO Family, HBO, HBO Signature, and CINEMAX. In addition, THE HBO/MAX PAK PREMIUM subscribers are able to enjoy HBO Signature PLUS 1, an extension of the existing HBO Signature channel that carries completely unedited programming, without additional charge. With over 700,000 subscribers, worldwide as the most successful IPTV platform.

now

TV is seen

“HBO ON DEMAND extols the virtues of SVOD making the whole HBO experience that much more enjoyable plus an opportunity to play-on-demand films and shows which is a new and very exciting development. HBO ON DEMAND really does offer subscribers a chance to watch programming on their own terms,” said Dominic Leung, Managing Director, Television and Content of PCCW.

The rate for THE HBO/MAX PAK PREMIUM is HK$50/month. The package includes HBO, Cinemax, HBO Signature, HBO Signature PLUS 1, HBO Family and HBO Hits. HBO ON DEMAND costs an additional HK$28 per month.

*Programme schedules are subject to change.

Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first because of its licensing deals with major Hollywood studios - Columbia/TriStar, Paramount Pictures

Contacts: Angela Poh, Public Relations Executive, HBO Asia, T: (65) 6381 1838, poh_angela@hboasia.com.sg

(DreamWorks), Universal Studios and Warner Bros. In addition to the proprietary and awardwinning HBO Original programs that are produced exclusively for HBO viewers, HBO works with a large number of major independent production companies to secure exclusive rights to a host of quality movies. HBO Asia is a joint venture of media giants Paramount Films, Sony Pictures Entertainment, Time Warner and Universal Studios.

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Contacts: Angela Poh, Public Relations Executive, HBO Asia, T: (65) 6381 1838, poh_angela@hboasia.com.sg


				
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