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                                                                                                                       CALENDAR 2012                               (Subject to Change)

                                Issue Date   Features                                                               Products                           Ad Close    Materials
                                             Summer Study Guide                                                     Classic Class Looks                  11/8/11       11/15/11
                                  Jan-12     25 to Watch
                                             Is Hip Hop Going Classical?

                                  Feb-12     Audition Guide                                                         Winning Audition Looks               12/6/11       12/13/11
                                             Valentine Special: Married and Dancing
                                             Artists-in-residence: What Do College Students Get Out of It?

                                             Jobs Guide                                                             All-purpose Dancewear, Shoes,        1/3/12        1/10/12
                                  Mar-12     How I Got That Job: Dancers on Their Career Breakthroughs              & More
                                             Help Your Body Survive Your Day Job

                                  Apr-12     Choreography Issue                                                     Pointe Shoes & Accessories           1/31/12        2/7/12
                                             Choreography for the Camera: What Really Works?
                                             How Early Is Too Early? Their First Pointe Shoes
                                             Plus the “Studio Talk” Supplement                                                                           1/31/12        2/3/12
                                             Plus the FREE Ad Effectiveness Study

                                             The Technique Issue                                                    The Home Studio of Your Dreams       3/6/12        3/13/12
                                  May-12     Second Chance: When It’s Time to Change Genres
                                             Teaching Tap: It’s All About Rhythm
                                             Plus the “Lifetime Learners” Supplement                                                                     3/6/12         3/9/12

                                             Dance Annual Directory                                                 Summer Study Essential Clothing,     4/3/12        4/10/12
                                  Jun-12     What I Did for Dance: Sacrifices for the Art                           Shoes & Bags
                                             Photo Essay: Dancers Shooting Dancers

                                  Jul-12     The Body Issue                                                         Rehearsal Dancewear                  5/8/12        5/15/12
                                             Caring for Your Body by the Decade
                                             Ouch! Physical Therapists on Dancers’ Biggest Mistakes

                                  Aug-12     Scholarship Guide                                                      Ballet Slippers for Every Dancer     6/5/12        6/12/12
                                             Jazz Dance and Universities: A New Partnership
                                             Get Your Degree While Dancing Professionally
                                             Plus the “Secrets of a Successful Studio” Supplement                                                        6/5/12         6/8/12
                                             Plus the annual “College Guide”                                                                             6/19/12       6/26/12

                                  Sep-12     Fall Preview                                                           Fall Dancewear                       7/3/12        7/10/12
                                             Home Grown Success Stories: From Beginner to Principal at One Studio
                                             The Surprises, Nightmares, and Joys of Site-Specific Choreography
                                             Plus the “Beyond Performance” Supplement                                                                    7/3/12         7/6/12

                                  Oct-12     Broadway Focus                                                         Costume Preview                      8/7/12        8/14/12
                                             Competitions As Job Opps
                                             When the Family Dances: Sibling Rivalry or Revelry?
                                             Plus the “Competitions: Winning Ways” Supplement                                                            8/7/12        8/10/12

                                             Women’s Issue                                                          Celebration of Shoes                 9/4/12        9/11/12
                                  Nov-12     Are Women Dancers Still Second-Class Citizens?
Brittany Pollack photographed
by Matthew Karas                             Choreographers Who Defy Gender Stereotypes

                                  Dec-12     Modern Focus                                                           Holiday Gifts                        10/2/12       10/9/12
                                             What’s the Difference Between Modern and Contemporary?
                                             Breaking Away: Dancers Who Start Their Own Companies
 Full Color                 1x        3x          6x    12x

 Two Thirds
                                                                            Advertising Material Requirements
    Half                   $5,100   $4,860    $4,590    $4,200     All ads must be submitted online. To create your account, please visit
  One Third                $3,660   $3,490    $3,280    $2,920
   Quarter                 $2,870   $2,720    $2,475    $2,240
                                                                   General Guidelines for Ads
                                                                   • Make sure all ads are built correctly to spec and scaled at 100%
Black & White               1x        3x          6x    12x
                                                                   • All support files – fonts and images must be linked
    Full                   $5,490   $5,240    $4,960    $4,555
                                                                   • All images must be CMYK. No RGB images accepted. (Convert all images to
 Two Thirds                $4,060   $3,920    $3,700    $3,410       CMYK in Photoshop before placing them in your layout program)
    Half                   $3,200   $3,030    $2,880    $2,650
                                                                   • All images must be high-res. Images at 150 dpi or less will not be accepted.
  One Third                $2,240   $2,110    $2,030    $1,860
                                                                   • Maximum ink density should be set to standard 300% or less on all images.
   Quarter                 $1,860   $1,740    $1,665    $1,530
    Sixth                  $1,310   $1,270    $1,210    $1,100     • No pantone colors (Convert to process)

                                                                   • No spot colors (Convert to process)
      Ad Size                              Trim         Bleed      • Make sure “White” type is NOT set to overprint.
   2-Page Spread - Bleed               16” x 10.875”      0.125”   • If using InDesign, set your “Appearance of black” preference to both display
  2-Page Spread - Nonbleed            15.5” x 10.375”       0”       and output blacks “Accurately”
      Full Page - Bleed                8” x 10.875”       0.125”   • Crop marks should be ON for partial ads
    Full Page - Nonbleed              7.5” x 10.375”        0”
                                                                   • Please label your PDF accordingly: title/year/month/ad size/Client
            2/3 Vertical             4.625” x 10.375”       0”
                                                                     Example: dancemagazine0112_13V_ballet.pdf
        1/2 Horizontal                 7” x 5.0625”         0”
            1/2 Vertical              3.5” x 10.1875”       0”
        1/3 Horizontal               4.625” x 5.0625”       0”     Need help? Please email
            1/3 Vertical             2.25” x 10.1875”       0”
        1/4 Horizontal                4.625” x 3.75”        0”
            1/4 Vertical              3.5” x 5.0625”        0”                                                 Cancellations & Billing
                                                                         All cancellations must be received in writing by published ad space deadline. Cancellations may result in
        1/6 Horizontal                4.625” x 2.25”        0”         short-rate to the applicable frequency. Invoices are rendered on publication mailing date. Net due in 30 days.
            1/6 Vertical              2.25” x 5.0625”       0”
Online                 E-Newsletter Advertising
                       Including: Dance Magazine, Dance Spirit,
                                                                     Run of Network
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Advertising            Pointe, Dance Teacher
                       Side Banner

Options                • 140 x 250 pixels – jpg, gif, png
                       • Link to your website
                                                                     Rotating Leaderboard Ad
                       Advertorial                                   • Size 728 x 90 pixels – jpeg, gif, png, swf
                       • 50 words                                    • Link to your website
                       • Image: 100 x 100 pixels – jpg, gif, png
                                                                     Rotating Banner Ad
                       • Link to your website
                                                                     • Size 300 x 250 pixels – jpg, gif, png, swf
                                                                     • Link to your website

                                                                     Rotating 15-second video ad
                                                                     •Original format preferred. Otherwise, QuickTime, MOV, MPEG,
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                                                                     For online rates, please contact your
                                                                     Regional Advertising Manager or Amy Cogan,
                                                                     Senior Vice President & Group Publisher,
                                                            or 212-979-4862.

  ROTATING BANNER AD                          SIDE BANNER

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Whether you’re a veteran or new to the dance
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the perfect integrated marketing package to
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Contact Us
Senior Vice President &         Publishing Manager
Group Publisher                 Katelyn Friel
Amy Cogan                       212-979-4855
P: 212-979-4862       
F: 646-219-6249

Regional Advertising Managers

Rebecca Breau                   Jessica Nowaski
212-979-4871                    212-979-4853 

Dena Green                      Brittany Wooten
212-979-4888                    281-246-1602 

Laura Heffernan                 Dee Dee Castro
530-558-9025                    (Dance Magazine classifieds & Dance Finder)       510-523-7750
Sue Lincoln

                                                DanceMedia, LLC is located at 333 Seventh Ave, 11th Fl, New York, NY 10001

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