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forward-thinking.
                                                                                                                       EDITORIAL
                                                                                                                       CALENDAR 2012                               (Subject to Change)

                                Issue Date   Features                                                               Products                           Ad Close    Materials
                                             Summer Study Guide                                                     Classic Class Looks                  11/8/11       11/15/11
                                  Jan-12     25 to Watch
                                             Is Hip Hop Going Classical?

                                  Feb-12     Audition Guide                                                         Winning Audition Looks               12/6/11       12/13/11
                                             Valentine Special: Married and Dancing
                                             Artists-in-residence: What Do College Students Get Out of It?

                                             Jobs Guide                                                             All-purpose Dancewear, Shoes,        1/3/12        1/10/12
                                  Mar-12     How I Got That Job: Dancers on Their Career Breakthroughs              & More
                                             Help Your Body Survive Your Day Job

                                  Apr-12     Choreography Issue                                                     Pointe Shoes & Accessories           1/31/12        2/7/12
                                             Choreography for the Camera: What Really Works?
                                             How Early Is Too Early? Their First Pointe Shoes
                                             Plus the “Studio Talk” Supplement                                                                           1/31/12        2/3/12
                                             Plus the FREE Ad Effectiveness Study

                                             The Technique Issue                                                    The Home Studio of Your Dreams       3/6/12        3/13/12
                                  May-12     Second Chance: When It’s Time to Change Genres
                                             Teaching Tap: It’s All About Rhythm
                                             Plus the “Lifetime Learners” Supplement                                                                     3/6/12         3/9/12

                                             Dance Annual Directory                                                 Summer Study Essential Clothing,     4/3/12        4/10/12
                                  Jun-12     What I Did for Dance: Sacrifices for the Art                           Shoes & Bags
                                             Photo Essay: Dancers Shooting Dancers

                                  Jul-12     The Body Issue                                                         Rehearsal Dancewear                  5/8/12        5/15/12
                                             Caring for Your Body by the Decade
                                             Ouch! Physical Therapists on Dancers’ Biggest Mistakes

                                  Aug-12     Scholarship Guide                                                      Ballet Slippers for Every Dancer     6/5/12        6/12/12
                                             Jazz Dance and Universities: A New Partnership
                                             Get Your Degree While Dancing Professionally
                                             Plus the “Secrets of a Successful Studio” Supplement                                                        6/5/12         6/8/12
                                             Plus the annual “College Guide”                                                                             6/19/12       6/26/12

                                  Sep-12     Fall Preview                                                           Fall Dancewear                       7/3/12        7/10/12
                                             Home Grown Success Stories: From Beginner to Principal at One Studio
                                             The Surprises, Nightmares, and Joys of Site-Specific Choreography
                                             Plus the “Beyond Performance” Supplement                                                                    7/3/12         7/6/12

                                  Oct-12     Broadway Focus                                                         Costume Preview                      8/7/12        8/14/12
                                             Competitions As Job Opps
                                             When the Family Dances: Sibling Rivalry or Revelry?
                                             Plus the “Competitions: Winning Ways” Supplement                                                            8/7/12        8/10/12

                                             Women’s Issue                                                          Celebration of Shoes                 9/4/12        9/11/12
                                  Nov-12     Are Women Dancers Still Second-Class Citizens?
Brittany Pollack photographed
by Matthew Karas                             Choreographers Who Defy Gender Stereotypes

                                  Dec-12     Modern Focus                                                           Holiday Gifts                        10/2/12       10/9/12
                                             What’s the Difference Between Modern and Contemporary?
                                             Breaking Away: Dancers Who Start Their Own Companies
AD RATES (NET)
 Full Color                 1x        3x          6x    12x

    Full
 Two Thirds
                           $8,525
                           $6,300
                                    $8,110
                                    $6,040
                                              $7,670
                                              $5,740
                                                        $7,070
                                                        $5,310
                                                                            Advertising Material Requirements
    Half                   $5,100   $4,860    $4,590    $4,200     All ads must be submitted online. To create your account, please visit
  One Third                $3,660   $3,490    $3,280    $2,920
                                                                   dancemedia.sendmyad.com.
   Quarter                 $2,870   $2,720    $2,475    $2,240
                                                                   General Guidelines for Ads
                                                                   • Make sure all ads are built correctly to spec and scaled at 100%
Black & White               1x        3x          6x    12x
                                                                   • All support files – fonts and images must be linked
    Full                   $5,490   $5,240    $4,960    $4,555
                                                                   • All images must be CMYK. No RGB images accepted. (Convert all images to
 Two Thirds                $4,060   $3,920    $3,700    $3,410       CMYK in Photoshop before placing them in your layout program)
    Half                   $3,200   $3,030    $2,880    $2,650
                                                                   • All images must be high-res. Images at 150 dpi or less will not be accepted.
  One Third                $2,240   $2,110    $2,030    $1,860
                                                                   • Maximum ink density should be set to standard 300% or less on all images.
   Quarter                 $1,860   $1,740    $1,665    $1,530
    Sixth                  $1,310   $1,270    $1,210    $1,100     • No pantone colors (Convert to process)

                                                                   • No spot colors (Convert to process)
      Ad Size                              Trim         Bleed      • Make sure “White” type is NOT set to overprint.
   2-Page Spread - Bleed               16” x 10.875”      0.125”   • If using InDesign, set your “Appearance of black” preference to both display
  2-Page Spread - Nonbleed            15.5” x 10.375”       0”       and output blacks “Accurately”
      Full Page - Bleed                8” x 10.875”       0.125”   • Crop marks should be ON for partial ads
    Full Page - Nonbleed              7.5” x 10.375”        0”
                                                                   • Please label your PDF accordingly: title/year/month/ad size/Client
            2/3 Vertical             4.625” x 10.375”       0”
                                                                     Example: dancemagazine0112_13V_ballet.pdf
        1/2 Horizontal                 7” x 5.0625”         0”
            1/2 Vertical              3.5” x 10.1875”       0”
        1/3 Horizontal               4.625” x 5.0625”       0”     Need help? Please email adportalhelp@dancemedia.com
            1/3 Vertical             2.25” x 10.1875”       0”
        1/4 Horizontal                4.625” x 3.75”        0”
            1/4 Vertical              3.5” x 5.0625”        0”                                                 Cancellations & Billing
                                                                         All cancellations must be received in writing by published ad space deadline. Cancellations may result in
        1/6 Horizontal                4.625” x 2.25”        0”         short-rate to the applicable frequency. Invoices are rendered on publication mailing date. Net due in 30 days.
            1/6 Vertical              2.25” x 5.0625”       0”
Online                 E-Newsletter Advertising
                       Including: Dance Magazine, Dance Spirit,
                                                                     Run of Network
                                                                     Reach an average of 200,000+ users every month!

Advertising            Pointe, Dance Teacher
                       Side Banner
                                                                     Including: dancemedia.com, dancemagazine.com,
                                                                     dancespirit.com, pointemagazine.com, dance-teacher.com,

Options                • 140 x 250 pixels – jpg, gif, png
                       • Link to your website
                                                                     dance212.com, danceU101.com
                                                                     Rotating Leaderboard Ad
                       Advertorial                                   • Size 728 x 90 pixels – jpeg, gif, png, swf
                       • 50 words                                    • Link to your website
                       • Image: 100 x 100 pixels – jpg, gif, png
                                                                     Rotating Banner Ad
                       • Link to your website
                                                                     • Size 300 x 250 pixels – jpg, gif, png, swf
                                                                     • Link to your website

                                                                     Rotating 15-second video ad
                                                                     •Original format preferred. Otherwise, QuickTime, MOV, MPEG,
                                                                      FLV accepted (any file size).




                                                                     For online rates, please contact your
                                                                     Regional Advertising Manager or Amy Cogan,
                                                                     Senior Vice President & Group Publisher,
                                                                     acogan@dancemedia.com or 212-979-4862.


  ROTATING BANNER AD                          SIDE BANNER

                                                                   * actual sizes




                           ROTATING LEADERBOARD AD
Whether you’re a veteran or new to the dance
world, the dedicated and knowledgeable team
at DanceMedia will work with you to create
the perfect integrated marketing package to
help you reach your business goals.
                                                                                    dance
We look forward to hearing from you soon!

Contact Us
Senior Vice President &         Publishing Manager
Group Publisher                 Katelyn Friel
Amy Cogan                       212-979-4855
P: 212-979-4862                 kfriel@dancemedia.com
F: 646-219-6249
acogan@dancemedia.com

Regional Advertising Managers

Rebecca Breau                   Jessica Nowaski
212-979-4871                    212-979-4853
rbreau@dancemedia.com           jnowaski@dancemedia.com

Dena Green                      Brittany Wooten
212-979-4888                    281-246-1602
dgreen@dancemedia.com           bwooten@dancemedia.com

Laura Heffernan                 Dee Dee Castro
530-558-9025                    (Dance Magazine classifieds & Dance Finder)

lheffernan@dancemedia.com       510-523-7750
                                dcastro@dancemedia.com
Sue Lincoln
530-666-1406
slincoln@dancemedia.com


                                                DanceMedia, LLC is located at 333 Seventh Ave, 11th Fl, New York, NY 10001

				
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