nestle-skinny0cow0and-peters-licensee by lanyuehua


									Nestle - Skinny Cow and Peters No Sugar Added ice-cream

Nestle is the largest food and beverage company in the world and in 2009 held the largest
share of the ice-cream market in Australia with 29.3% of volume sales shares for ice-cream
tubs and 32.5% for multipacks.

A healthy balanced diet can include a serve of plain ice cream (1½ scoops or 50 grams) up to
three times a week and lower fat plain varieties are healthier choices. Nestle identified the
need for a healthier ice-cream product and began working to create a niche market.

There were a number of challenges to be overcome for such a product to meet Tick s tough
nutrition criteria and also to be acceptable to consumers.

The function of sugar in a product such as ice-cream is not only important for taste and
flavour enhancement but also as a bulking agent. Removing sugar in a product requires its
replacement with other ingredients. Artificial sweeteners may be one such ingredient;
however, there is increasing demand by consumers for products free of artificial ingredients.

Calcium is an important nutrient supplied by dairy products and the Tick criteria for ice-
creams stipulates manufacturers meet a minimum calcium standard. Textural and cost
challenges are common when ensuring adequate calcium in a product. Calcium can have a
grainy texture and therefore it is important to choose the correct form of calcium for the

Nestle liaised with their ingredient suppliers to ensure the required product specifications
were delivered. Most of the research and development occurred in Australia however the
team is always supported by the large Nestle R&D centre in France so the group were then
able to formulate a no-added-sugar ice-cream that met the flavour expectation of consumers.

In 2007, Nestle launched Nestle Peters No Added Sugar ice cream and one year later, Nestle
Skinny Cow. Both products have earned the Heart Foundation Tick meeting standards for
calcium, protein, saturated fat and energy. So now Australian consumers have access to
healthier ice-creams in both tubs and multipacks.

Key Learning: The food industry and the Heart Foundation Tick drive innovative research and
development to formulate healthier products.

1 Nestle Good Food, Good Life. About Us. Available from Accessed 12 February 2010
2 Retail world, December 2009. Annual Report 2009: Market sizes and share
3 Heart Foundation. Healthy Eating Messages: Milk and Dairy Foods. Available from
.aspx. Accessed 12 February 2010

To top