MSN Homepage Rich Media- User-Initiated Skin

Document Sample
MSN Homepage Rich Media- User-Initiated Skin Powered By Docstoc
					                                               MSN Homepage Rich Media: User-Initiated Skin
                                                                                               Last Updated - May 24, 2012


Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

 The User Experience

       User Visits MSN Homepage. Editorial content loads first, then 300x250 ad unit is populated on the page and
        commences 15 seconds of animation time within 300x250 space.
       Skin may only be initiated by clicking on the 300x250 or within the expanded pane (if elected).
       The skin experience stays open after the user stops interacting with the 300x250 ad unit and will be cookied for
        repeat visits to the MSN home page.
       The user may click to close the skin via button on the 300x250 / Expand and at the top right of the page over the
        skin. Skin on/off control must be clearly visible at all times in the 300x250 content and in the top right section of
        the skin.
       Skin image will be visible behind the left rail section (behind Hotmail, Video Highlights, etc). The HTML text in
        this area of the rail must be readable on top of the background image.
       Minimum resolution to see all skin elements is 1280x1024. Any resolution smaller than that ratio will only see part
        of the skin or none at all at 1024x768.




DEMO
LINK: http://ads1.msn.com/ads/demos/Ford/10.14.08_HomePage(US)_300x250_OTPwSkin_FordFlex.ht
m

From time to time there will be text links featured outside and beneath the landing position for the over the page ad
experience. These text links are used to provide information about the ad type featured as well as gather feedback from
our users on their advertising experience on MSN. These labels will be featured sporadically and all data collected will be
for internal purposes only.
                                                                                                                       1 of 5
Ad Specifications

Skin       Max       Max Weight Progressive                          Specifications/ Limit         Animation/ Looping
Dimensions Number of Download (Video/ Streaming                                                    Limit
           Skins     Only)
  1292x900      3           150K for each skin                        Allowed on user click only       No Animation



Note(s):


       Please refer to the UI-Skin template located here.
       .jpeg or .gif format for User-Initiated Skin available with the following MSN Homepage Rich Media products:




            o   MSN   Homepage   Rich   Media:   300x250   Takeover with Float
            o   MSN   Homepage   Rich   Media:   300x250   Expanding
            o   MSN   Homepage   Rich   Media:   300x250   Float
            o   MSN   Homepage   Rich   Media:   300x250   In-Banner Video
            o   MSN   Homepage   Rich   Media:   300x250   Interactive
            o   MSN   Homepage   Rich   Media:   300x250   Non User-Initiated Video




MSN.com is the front door to our diverse network. As such, we want to display innovative creative within our home page
display ad placement that can appeal to the broader audience. Below are specific guidelines which need to be applied to
all creative featured on the MSN.com home page. These guidelines were developed to help support the MSN brand and
overall look and feel of the home page.

MSN reserves the right to prohibit any advertisement from being featured on the home page.

Ads should contain

       A clear message and offer/promotion
       Clutter-free design
       Relevant imagery to the offer or promotion
       Consistent branding (Use of similar/same logos & messaging)
       Landing pages should provide relevant content to the ad featured


Not allowed

       Ads with fake HTML
       Ads that are misleading in anyway (specifically within creative messaging/offers/promotions etc…)
       Inappropriate graphics: included but not limited to graphic images which generate an adverse emotional response
        from users (i.e., overly graphic medical conditions/images, images of distressed animals or humans), or
        overexposure to nudity (i.e., swimsuits, sports bras)
       Rapidly flashing images/multiple flashing images (no more than 2 flashing images at the same time)

For more information, please view MSN's Creative Acceptance Policy.

USER INITIATED SKIN PRODUCT SPECIFICATIONS:

Required elements:
                                                                                                                      2 of 5
      One (1) .fla for 300x250
      One (1) rendered .swf for 300x250
      One (1) to three (3) skins in .gif or .jpg format
      An .html file or demo link that shows intended ad experience
      If Streaming Video is used, any source videos in .mov format. Also be sure to include the associated .flv files.
      Back-up .gif or .jpeg
      Any custom fonts that were used in the execution
            o Please use the program “Stuffit” to compress the fonts if the creative shop is using Mac fonts.
            o For PC fonts please use .zip files
      Mapped click-through URLs
      Third Party Tracking (if required)


Specifications:


      300x250 Ad Unit. The 300x250 must abide by the following requirements:

  Refer to the specific MSN Homepage Rich Media product spec for the complete list of
  requirements:


           o   MSN   Homepage   Rich   Media:   300x250   Takeover with Float
           o   MSN   Homepage   Rich   Media:   300x250   Expanding
           o   MSN   Homepage   Rich   Media:   300x250   Float
           o   MSN   Homepage   Rich   Media:   300x250   In-Banner Video
           o   MSN   Homepage   Rich   Media:   300x250   Interactive
           o   MSN   Homepage   Rich   Media:   300x250   Non User-Initiated Video

      User-Initiated Skin Experience:
          o One (1) to three (3) skins in .gif or .jpg format
          o Max 150K size for each skin
          o Dimensions: 1292x900


Other Specifications
CPU Usage:

      Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial
       loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five
       seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM
       running standard programs.)


Browser Support:

      Microsoft Internet Explorer 6.0 to 8.0 are supported.
      Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
      Limited support may be provided for Safari based on test results.
      In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.

Back-up .gif Impression Serve Rate:

      Expected Back-up .gif Impression serve rate varies from 8-12%.
                                                                                                                     3 of 5
Ad Launch Time:

      Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.


Rich Media File Validation (Standard Process)
Core Rich Media Product built to spec                       10 Business Days
Premier Media Group Creative Services
Build (Animate) and implement approved concept              15 Business Days
Concept, build and implement                                30 Business Days
Custom Features/ Editorial Specification Exceptions         Additional SLA will apply on a case-by-case basis


Note: Additional or custom features may have an additional cost associated with them. Please contact your Microsoft
sales representative for more information.

Any element not meeting spec or submission requirements will be returned for revision, which may delay
the expected live date. If you have any questions regarding creative submissions, please e-mail your Microsoft sales or
PMG representative.

REFERENCE GUIDES:

      MSN Rich Media Guide
      MSN Rich Media Solutions
      Individual site pages for product acceptance


Certified Rich Media Vendors
MSN Homepage Ads are not 3rd party served. They are served solely via MSN’s Rich Media Servers.

Data Reported

      An overall third-party impression tag can be implemented, and would track both the flash and backup (down-
       level) experiences.
      Third-party click tags can be implemented for the flash and backup experiences.
      Currently we do not support implementation of a separate third-party tracking tag for backup (down-level)
       impressions. MSN is able to capture this data and provide the number of backup impressions.
      Overall Impressions
      Back-up .gif Impressions
      Clicks from 300x250
      Clicks from Back-up .gif
      Skins launched by user interaction
      Number of Expands
      Average time spent in expanded panels

Refer to the specific MSN Homepage Rich Media spec for the complete list of data reported


           o   MSN   Homepage   Rich   Media: 300x250 Takeover with Float
           o   MSN   Homepage   Rich   Media: 300x250 Expanding
           o   MSN   Homepage   Rich   Media: 300x250 Float
           o   MSN   Homepage   Rich   Media: 300x250 In-Banner Video
           o   MSN   Homepage   Rich   Media: 300x250 Interactive
           o   MSN   Homepage   Rich   Media: 300x250 Non User-Initiated Video

                                                                                                                  4 of 5
User-Initiated Skin:


       Skin “On”
       Skin “Off”


Custom Brand Interaction Metrics (based on execution layout) are available on a case-by-case basis.

Data Collection
Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in
ads).


       Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
        advertising on Microsoft sites.
       Advertisers wishing to collect personal information within advertisements (according to specifications above) must
        follow these guidelines:
             o Clearly identify organization
             o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
             o Identify purpose for collecting information


Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines




                                                                                                                    5 of 5

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:3/30/2013
language:Unknown
pages:5