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KSL 630pm news.ppt

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					Feb 2005 Sweeps



                                                              Eyewitness News @
                                                             6:30pm is a consistent
                                                           program that Salt Lake City
                                                             viewers can depend on
                                                                  year-to-year!




                                                                       HH Rtg/Shr   P2+
                                                             Feb’05      9/18       110,000
                                                             Feb’04      9/18       110,000
                                                             Feb’03      9/16        99,000
                                                             Nov’04      9/17       105,000
G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt                             Source: Nielsen ViP Feb’05
Feb 2005 Sweeps



                                                             Eyewitness News @
                                                           6:30pm delivers 107,000
                                                                 Adults 18+

                                                             Here’s a look at the
                                                                audience…




           KSL delivers 107,000 A18+

           KSL has the only newscast in the time period

           53% of KSL’s 6:30pm audience is Female

           24% have $45K-$75K HH Income

           10% have $75K-$100K HH Income
                                                                               Source: Scarborough Aug’03 – July’04
G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt                                 Source: Nielsen ViP Feb’05

				
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