Tips for Creating Your First Website www.launchevity.com www.launchevity.com Have you been thinking about creating your very first website? Are you considering designing it yourself or, are y p g g p you planning on hiring a professional web designer? Either way, it is important to not only plan out your design but to also have an effective launch strategy. www.launchevity.com Always have a clear-cut plan of action that you can implement to ensure that you haven’t forgotten something important. Here’s how: p www.launchevity.com Name Your Business And Find Your Niche business, Unless you have an existing business you need to find a name. Always try and match your business name with your website address. www.launchevity.com If you are planning a start-up, come up with several options for a business name but make sure it is related to your p , y , product, is easy to remember, and doesn’t sound like any existing names. Also, don’t forget to include a memorable tagline! www.launchevity.com Find a Good Domain Name for Your Website. Website Choose a domain that is easy to remember and spell. Although .com domains are in short supply, they are still pp y, y preferred by many people. Some believe that it helps in branding and search engine optimization. Make sure it is relevant to your business offering. www.launchevity.com Spy on Your Competitors. Before you website, design your website spy on your competitors and view their sites. Pay close attention to their sites’ colors, features and dynamics. Also, pay attention to any social media platforms they use. www.launchevity.com Collect pertinent information about your customer demographics and create your findings. site based on your findings www.launchevity.com Make Your Site Easy to Navigate. Your website should be easy to navigate and your visitors should be able to find relevant information with a few clicks. Never bury important information because readers’ attention spans are short and they expect ffast results! www.launchevity.com Make Your Website Mobile Ready. phones, tablets netbooks Smart phones tablets, netbooks, and other mobile devices aren’t going anywhere. In the December report of top y p p marketers from Fortune Magazine, mobile activity in 2009 was at 1% and continues to grow daily. www.launchevity.com Make Your Site Easy to Understand. language The language, design and visual content of your website should be simple and benefit-laden. Always give your reader y g y more than you receive. Always include a strong call-to-action in all your copy. www.launchevity.com Make Your Site Search Engine Crawlable. Crawlable Ensure that your websites is easy for search engines to read. Your site should include pertinent keywords and p y use Meta tags and search engine verification tags so they can be found. Do not engage in keyword stuffing. www.launchevity.com Add a Sitemap. HTML and XML sitemaps should always be linked to your website’s footer. Make sure that your sitemap is in place before you launch your website. This will help readers find the information they p y seek quickly and effortlessly. www.launchevity.com Right before you launch, go over your new website and make sure that your website is clear and focused. Be willing to make necessary changes. y g www.launchevity.com Install and Check Analytics. Your newly launched website should be easy to monitor. Your analytics should be accurately attached to your site so that y y you can evaluate demographics, site stickiness, where traffic is coming from, etc. Carefully evaluate these metrics and be illi to k improvements and willing t make i t d decisions to improve results. www.launchevity.com Your Website Content Should Have a Rate. High Conversion Rate Your content must convert and sell your product or service offering. g Although conversions depend on many factors, sites that have conversions of 10% or more do remarkably well. www.launchevity.com Always use hard-hitting copy that reader. aren t engages the reader If you aren’t getting enough conversions, you may need to alter your content. y www.launchevity.com Use Twitter, Facebook and YouTube Often. Often Just this month the ratings for the top 15 websites in the world was released. You guessed it; Google held the g ; g number one spot but more interestingly 4 of the top 15 were social media sites: Facebook (Ranked 2), YouTube (Ranked 4), Twitter (Ranked 9), and LinkedIn 15). (Ranked 15) www.launchevity.com Connect your website with social media Twitter YouTube. sites like Twitter, Facebook and YouTube Always include a link to your social media p g p g pages within the first page so readers can easily review the pages, re-tweet or comment on your content. www.launchevity.com Use LinkedIn. More people are using LinkedIn to post content about their website, product, or business service by as much as 83% compared to Twitter p and Facebook’s 80%. So, definitely link it! www.launchevity.com Many small online businesses make the mistake of focusing on where to post content instead of focusing on whom to target and what to say to them. Don’t g y make this mistake. www.launchevity.com Alter your content. Never, ever, every post the same content on all of your social media accounts, blogs, or through user reviews and feedback. www.launchevity.com Spread the Word. Tell everyone you know, friends, acquaintances know including friends acquaintances, bloggers, your Facebook and Twitter contacts about your new business y venture. Spread the word and encourage others to do so also! www.launchevity.com Collect visitor information. Create a landing page so that visitors can leave their contact details. This will enable them to receive an update when you p y launch your site. www.launchevity.com Finally, always spend adequate time day. testing your website before launch day Ensure that there are no spelling or g grammatical errors as y y you only have one chance to make a great first impression.. Want more fabulous online small business marketing tips? Need to hire a qualified marketing assistants to do the k ti di t kf ?C t t marketing dirty work for you? Contact us today at www.launchevity.com!
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