Tips for Creating Your First Website by trafficmonsters


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									Tips for Creating Your First

Have you been thinking about creating
 your very first website? Are you
 considering designing it yourself or, are
 y   p       g         g p
 you planning on hiring a professional web

Either way, it is important to not only
 plan out your design but to also have an
 effective launch strategy.

Always have a clear-cut plan of action
 that you can implement to ensure that
 you haven’t forgotten something
 important. Here’s how:

Name Your Business And Find Your

Unless you have an existing business
 you need to find a name. Always try and
 match your business name with your
 website address.

If you are planning a start-up, come up
 with several options for a business name
 but make sure it is related to your
 p        ,      y              ,
 product, is easy to remember, and
 doesn’t sound like any existing names.
 Also, don’t forget to include a memorable

Find a Good Domain Name for Your
 Website Choose a domain that is easy
 to remember and spell. Although .com
 domains are in short supply, they are still
                          pp y,   y
 preferred by many people. Some believe
 that it helps in branding and search
 engine optimization. Make sure it is
 relevant to your business offering.

Spy on Your Competitors. Before you
 design your website spy on your
 competitors and view their sites.

Pay close attention to their sites’ colors,
 features and dynamics. Also, pay
 attention to any social media platforms
 they use.

Collect pertinent information about your
 customer demographics and create your
 site based on your findings

Make Your Site Easy to Navigate.
 Your website should be easy to navigate
 and your visitors should be able to find
 relevant information with a few clicks.
 Never bury important information
 because readers’ attention spans are
 short and they expect ffast results!

Make Your Website Mobile Ready.
        phones, tablets netbooks
 Smart phones tablets, netbooks, and
 other mobile devices aren’t going
 anywhere. In the December report of top
   y                            p      p
 marketers from Fortune Magazine,
 mobile activity in 2009 was at 1% and
 continues to grow daily.

Make Your Site Easy to Understand.
 The language, design and visual content
 of your website should be simple and
 benefit-laden. Always give your reader
                     y g       y
 more than you receive. Always include a
 strong call-to-action in all your copy.

Make Your Site Search Engine
 Crawlable Ensure that your websites is
 easy for search engines to read. Your site
 should include pertinent keywords and
                 p           y
 use Meta tags and search engine
 verification tags so they can be found.

Do not engage in keyword stuffing.

Add a Sitemap. HTML and XML
 sitemaps should always be linked to your
 website’s footer.
 Make sure that your sitemap is in place
 before you launch your website. This will
 help readers find the information they
     p                                y
 seek quickly and effortlessly.

Right before you launch, go over your
 new website and make sure that your
 website is clear and focused. Be willing
 to make necessary changes.
                   y     g

Install and Check Analytics. Your
 newly launched website should be easy
 to monitor. Your analytics should be
 accurately attached to your site so that
            y            y
 you can evaluate demographics, site
 stickiness, where traffic is coming from,
Carefully evaluate these metrics and be
   illi  to    k improvements and
 willing t make i               t   d
 decisions to improve results.

Your Website Content Should Have a
 High Conversion Rate Your content
 must convert and sell your product or
 service offering.

Although conversions depend on many
 factors, sites that have conversions of
 10% or more do remarkably well.

Always use hard-hitting copy that
              reader.       aren t
 engages the reader If you aren’t getting
 enough conversions, you may need to
 alter your content.

Use Twitter, Facebook and YouTube
 Often Just this month the ratings for
 the top 15 websites in the world was
 released. You guessed it; Google held the
                g         ;    g
 number one spot but more interestingly
 4 of the top 15 were social media sites:
 Facebook (Ranked 2), YouTube (Ranked
 4), Twitter (Ranked 9), and LinkedIn
 (Ranked 15)

Connect your website with social media
            Twitter               YouTube.
 sites like Twitter, Facebook and YouTube
 Always include a link to your social media
 p g                     p g
 pages within the first page so readers
 can easily review the pages, re-tweet or
 comment on your content.

Use LinkedIn. More people are using
 LinkedIn to post content about their
 website, product, or business service by
 as much as 83% compared to Twitter
 and Facebook’s 80%. So, definitely link

Many small online businesses make the
 mistake of focusing on where to post
 content instead of focusing on whom to
 target and what to say to them. Don’t
    g                  y
 make this mistake.

Alter your content. Never, ever, every
 post the same content on all of your
 social media accounts, blogs, or through
 user reviews and feedback.

Spread the Word. Tell everyone you
 know,           friends, acquaintances
 know including friends acquaintances,
 bloggers, your Facebook and Twitter
 contacts about your new business
 venture. Spread the word and encourage
 others to do so also!

Collect visitor information. Create a
 landing page so that visitors can leave
 their contact details. This will enable
 them to receive an update when you
                       p             y
 launch your site.

Finally, always spend adequate time
 testing your website before launch day
 Ensure that there are no spelling or
 grammatical errors as y       y
                        you only have one
 chance to make a great first impression..
Want more fabulous online small
 business marketing tips? Need to hire a
 qualified marketing assistants to do the
     k ti    di t    kf       ?C t t
 marketing dirty work for you? Contact us
 today at!

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