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Chapter 13 Cosmetics _ Fragrances

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Chapter 13 Cosmetics _ Fragrances Powered By Docstoc
					Fashion Apparel & Accessories Mrs. Coen

Name _________________________________ Period _______

Cosmetics & Fragrances
I. History and Development A. Dream v. Science 1. 2. 3. 4. 5. B. Emphasis on ________________________________ of cosmetics 1970s – _______________ products – aloe vera, honey, almonds 1980s – natural cosmetics – _____________________________ _______________________ 1980s – _______________________ 1990s – _________________________________________

Chapter 13:

Legends v. New Entrepreneurs 1. 2. 3. 4. Dominated by _______________________________ Coco Chanel, Christian Dior, Elizabeth Arden, Max Factor (now large corporations) Estee Lauder – _____________________________________ (now public); Clinique, Aramis, Prescriptives MAC Cosmetics; Bobbi Brown – make-up artists for the fashion industry

II.

Organization and Operation A. Main Categories 1. 2. 3.

♦ Table 13.1 – p. 301 (World’s 15 Largest Cosmetic and Fragrance Firms)

Fashion Apparel & Accessories 4. 5. 6. 7. 8. 9.

Unit 3: Cosmetics & Fragrances

If a firm produces men’s and women’s cosmetics, each is organized _____________________________ Formulas continually updated to keep up with changing _________ _____________________________________________________ Rubber-banding –

♦ Guarantees __________________________ B. Fragrance (in increasing order of strength, lasting power, and price) – _________________________________________________________ 1. 2. 3. 4. C. Note = __________________________________ Fragrances are affected by ______________________________ Continual innovation in fragrances is necessary to maintain growth in a fashion-conscious market Worn predominately by _________________________________

Color Cosmetics – _______________________ 1. 2. __________________ – primary feature Lip coloring, blush, eye makeup

D.

Skin Care 1. 2. 3. 4. Bar soap, liquid soap, body washes, and gels Hand, face, foot, and body lotions Creams, scrubs, masks, moisturizers, and anti-cellulite treatments Alpha-hydroxy acids (AHAs) – ___________________________ _____________________________________________________ _____________________________________________________ 2

Fashion Apparel & Accessories 5.

Unit 3: Cosmetics & Fragrances

Dermal patch – ________________________________________ _____________________________________________________

E.

Sun Care 1. 2. 3. Consumers increasingly conscious of _______________________ ___________________________________ SPF – ______________________________ Sunless tanners

F.

Nail Care 1. 2. 1990’s – nail care products took off ($350 million/yr. market) Artificial nails – nail care salons

G.

Packaging ♦ ____________ packaging - plays vital role in industry

H.

Private Label Manufacturers – _________________________________ ___________________________________________________________ ___________________________________________________________ ♦ Ex: Voltage – Neiman Marcus; Avon, Mary Kay ♦ Challenge – ______________________________________________

I.

Copycat Scents – ___________________________________________ ___________________________________________________________

F.

Federal Laws 1. Industry regulated by the _________________________________ ♦ Prevents use of _____________________________________ ♦ Prevents making ____________________________________ _________________________________________ 2. 1938 Federal Food, Drug, and Cosmetic Act ♦ Prohibited the _______________________________________ 3

Fashion Apparel & Accessories

Unit 3: Cosmetics & Fragrances

♦ 1960 – required government review and approval of the __________________________________________________ 3. Fair Packaging and Labeling Act of 1966 ♦ Prohibits ___________________________________________ ♦ 1977 – ____________________________________________ ♦ Cosmetic Ingredient Review – independent research group established to help identify potentially dangerous ingredients for manufacturers 4. FDA Modernization Act of 1997 – focused on modernizing regulation of medical products, food, and cosmetics – including ___________________________________ of standards G. Environmental Concerns 1. 2. Natural or Botanical Products ♦ Table 13.2 – p. 310 Animal Testing ♦ 1970s – height of controversy ♦ ________________ testing developed to achieve same results as testing on animals ♦ Testing on animals much more limited today 3. Recyclable Packaging ♦ Refillable bottles ♦ ____________________________ – often cannot be recycled due to coatings used to give it an elegant appearance ♦ Move toward ____________________________________

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Fashion Apparel & Accessories III. Market Segments ♦ ____________ – primary market A. Male Market 1. 2. B.

Unit 3: Cosmetics & Fragrances

Men’s ________________________________ _________________ colognes

Teen Market 1. 2. 3. 4. 5. Bonne Bell Flavored lipstick, eye makeup and nail polish in attention getting colors ___________and ______________ scents ______________________ and __________________ Biore – _____________________________________________

C.

Children’s Market 1. 2. 3. 4. Parents want best to protect children’s ______________________ Hair gels, bath soaps and oils to soothe cranky babies’ spirits; bubble bath Sunscreens Barbie cosmetics, fragrances and toiletry products

D.

Ethnic Market ♦ Resulted from differences in _________________________________

E.

Home Fragrances Market 1. 2. 3. Scented candles, air fresheners, potpourris, incense Wall plug-ins Table 13.3 – p. 319 – Effects of Scents

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Fashion Apparel & Accessories IV. Merchandising and Marketing

Unit 3: Cosmetics & Fragrances

♦ Limiting doors where products are available adds to the ________________ and _______________________ each manufacturer wishes to convey A. Class (Franchise) v. Mass Distribution 1. Franchise distribution –

♦ Ex: Estee Lauder sells directly to Neiman Marcus and Saks Fifth Avenue 2. Mass distribution –

♦ Ex: Revlon’s Natural Wonder line is sold in mass merchandise outlets such as drugstores and chain stores B. Limited v. Popular Distribution 1. 2. C. Limited – _________________________________ Popular – _________________________________

Counter Brand-Line Representatives 1. 2. 3. Behind the counter salespeople - ______________________ Educate customers about the many products available Ex: Clinque, Lancome, MAC

D. E.

Mass Market Distribution – In-Store Salons 1. 2. Provide full range of hair, skin, and body services Introduced women to _________________________ 6

Fashion Apparel & Accessories F. Direct Selling ♦ Avon, Mary Kay, and BeautiControl

Unit 3: Cosmetics & Fragrances

V.

Advertising and Sales Promotion ♦ Television, premiums (gift-with-purchase), direct mail, scent and color strips (magazines), computerized displays (virtual reality makeovers), Internet, trade associations

VI.

Industry Trends A. Fragrance Wardrobe – _____________________________________ ♦ Table 13.4 – Fashion Trends to Cosmetics and Fragrances B. Antiaging Products (AHA creams, anticellulite creams, hair loss/coloring products) C. D. Antibacterial and Antiallergenic Products (Almay and Clinique) Aromatherapy Products – ____________________________________ ___________________________________________________________ E. Spa Products – ____________________________________________ __________________________________________________________ F. Technology – personalized toiletries, makeup, and fragrances (similar to custom paint mixing); makeovers

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