Overcome Language and cultural Barriers through Automated Translation
Often it is said that English is the global language and that it is the international business language. Therefore, this
means that English-speaking companies would face no difficulty with respect to language if they were to expand
their horizons internationally. However, the truth is that knowing English alone is not enough to gain traction in
foreign markets. A recent survey conducted by EF Education First in partnership with the Economic Intelligence
Unit (EIU) throws ample light on the importance of communicating and collaborating across cultures. Here is a look
at some of the survey excerpts.
49% of businesses reported that communication misunderstandings have resulted in financial losses after
a major cross-border deal has fallen through
64% of businesses believe language and cultural differences constrain their international expansion plans
63% agree lack of clarity in cross border communication results in lost productivity
74 percent of the Brazilians admitted that their company suffered “financial losses as a result of failed
77 percent of the Spaniards stated that lack of clarity in cross-border communications has led to loss of
79% of the Chinese feel that differences in language and culture make it hard to gain market share
Executives opine that enhanced international communication skills improves revenues (89%), profits
(89%) and market share (85%)
Hence, it is very clear that language and cultural differences are major barriers to global communication and
international expansion. Since, it is difficult to learn the language of the country where an enterprise plans to
expand its business, one of the sensible ways to overcome the language and cultural barriers is to deploy an
automated translation solution. Automated translation enables enterprises to communicate with customers in the
right channel, in the right language and at the right time. Given below are some of the advantages of using an
automated translation solution.
Customer care teams can offer efficient multilingual assistance through online support content, chat and
Localization experts can improve efficiency by adding automation to a standard human translation
Government analysts and intelligence workers can rapidly translate foreign language data for mission
critical decision making.
Companies can afford to publish all content across multiple languages, thereby enabling more customers
to find timely, relevant information in their preferred language.
All employees can communicate immediately, inexpensively and globally even via email and chat in other
By making content available in more languages and communication channels, more customers can self-
serve through a company’s website or its community, driving down selling and servicing costs.
Thus, with a translation management system, enterprises can plan new market expansion, deliver a positive
customer experience and enable instant access to information in a user’s preferred language.
Read more on - Global Information Management, government translation, Instant Translation