HEALTH _ BEAUTY AND SPA PRODUCTS IN CHILE Health _ Beauty and Spa

HEALTH & BEAUTY AND SPA PRODUCTS IN CHILE Health & Beauty and Spa products are analyzed under two sections. 1) Import of products and 2) Services. 1. PRODUCT CLASSIFICATION Health & Beauty products + Spa Products are imported under two chapters: CHAPTER 33: Cosmetics and Beauty products Harmonized Custom Codes 3304 3305 3307 3302 3303 3301 CHAPTER: 33 PERFUMERY, COSMETICS, etc BEAUTY PRODUCTS HAIR PREPARATIONS SHAVING, BATH, DEOD0RANTS ODORIFEROUS MIXTURES; RAW MATERIAL FOR INDUSTRY PERFUMES, TOILET WATERS ESSENT OIL RESINOID CHAPTER 34: Soaps, Waxes and Creams Harmonized Custom Codes 3401 3402 3406 3407 CHAPTER 34 SOAP, WAXES, DENTAL PREPARATIONS SOAP ORGANIC SURF-ACT CANDLES ,TAPERS ,ETC CHILD MODELING PASTES 2. BRIEF LOCAL MARKET DESCRIPTION Chile is considered to be the most competitive and demanding market in Latin America. It registers the highest consumption per capita of Health & Beauty products. In terms of size, the Chilean market ranks 5th in the Latin American context, after Mexico, Brazil, Argentina and Colombia. And in terms of spenditure: Chile does not lead in sales but it is the Latin American country that spends the most on Health & Beauty products per inhabitant. The market moves approximately US$800 million per year and the industry is expected to reach US$55 billion by 2010. The Health & Beauty market is fragmented into many categories: 1) body and facial creams, preparations for the hair, hands, perfumes (massive and deluxe) and 2) soaps (deluxe and aromatic), bath oils and essences, massage creams, candles, among others. Thai Trade Center Santiago has found that no official data exists in Chile regarding the Spa sector as it a relatively new sector. -1- 3. IMPORTS Low import tariff barriers and free trade agreements with the main world economies explain the wide diversity of products and allow the presence of almost all major international brands. The most important Health & Beauty companies are present in the local market, making Chilean consumers be accustomed to good quality products. 3.1 IMPORT TARIFFS AND REGULATIONS There are no restrictions for importing but registration at the Institute of Public Health (ISP), the Chilean health authority, is a must. It is the importer’s obligation to comply with all the formalities and procedures stated by the ISP, and the exporter’s to provide all the relevant information on the product itself (formula, list of ingredients, certificate of free sale, brand registration, tests, quality control certificate, packaging descriptions, among others). If the product has an FDA certification, the registration procedure is easier and faster. The registration process takes from ten to thirty days, depending on product, and the cost is around US$500 for a five year period. Thai exporters are recommended to read carefully the Chilean law before exporting Health & Beauty products to Chile: The full text of the Law in English is available in the web site of the Cosmetic Chamber: http://www.camaracosmetica.cl/infolegal_en.html 3.2 CHILE: IMPORTS FROM THAILAND Taking into consideration chapters 33 and 34: During the year 2005 Chile imported from Thailand a total of US$158.338 million. A 35.56% increase in comparison to 2004. Chapter 33: Health & Beauty Products imported from Thailand (In million US$) HS 3303 3304 3305 3306 3307 Description of Chapter 33 PERFUME, TOILET WATERS BEAUTY PRODUCTS HAIR PREPARATIONS PREPS,OR/DEN HYG;FLOSS SHAVING, BATH, DEOD0RANTS 2004 0,001 0,006 0,000 0,000 0,101 2005 0,000 0,001 0,000 0,000 0,065 % Share 2004 2005 0,67 0,34 5,46 1,95 0 0 0 0 93,86 97,71 % Change - 05/04 -68,82 -78,08 0 0 -36 Chapter 34: Soaps and Creams imported from Thailand (In million US$) HS Description of Chapter 34 3401 SOAP 3402 ORGANIC SURF-ACT WAX, ARTIFICIAL 3404 PREPARATIONS 3405 POLISHES AND CREAMS 3406 CANDLES, TAPERS, ETC 3407 CHILD MODELING PASTES 2004 0,002 0,000 0,000 0,000 0,045 0,086 -2- 2005 0,001 0,000 0,052 0,000 0,090 0,054 % Share 2004 2005 1,14 0,34 0 0,03 0 26,39 0 0 34,09 45,94 64,77 27,3 % Change - 05/04 -56,06 0 0 0 98,61 -37,86 3.3 CHILE IMPORTS FROM THE WORLD – PER COUNTRY OF ORIGIN The main suppliers of Health & Beauty products to Chile are: Argentina, United States and Brazil. Chapter 33: Imports of Health & Beauty Products: Top 10 countries -out of 88 countries % Share Country Total World imports Argentina United States Brazil France Mexico Spain United Kingdom Italy Germany China Thailand 2004 193,881 52,763 31,264 20,934 21,859 13,667 10,011 7,435 5,685 8,281 2,764 0,108 2005 2004 2005 232,262 100 100 66,926 27,21 28,82 33,472 16,13 14,41 27,782 10,8 11,96 24,818 11,27 10,69 23,171 7,05 9,98 12,817 5,16 5,52 7,403 3,84 3,19 5,947 2,93 2,56 5,393 4,27 2,32 4,038 1,43 1,74 0,066 0,06 0,03 % Change 1 2 3 4 5 6 7 8 9 10 31 - 05/04 19,8 26,84 7,06 32,71 13,54 69,55 28,03 -0,43 4,61 -34,88 46,09 -38,52 Chapter 34: Imports of Soaps, Waxes and Dental products: Top 10 countries out of 80 1 2 3 4 5 6 7 8 9 10 25 % Share % Change - 05/04 19,48 30,38 27,46 10,83 -4,2 42,81 38,56 -23,32 51,91 535,08 18,61 47,4 Country 2004 2005 2004 2005 Total world imports 105,752 126,350 100 100 Argentina 27,897 36,371 26,38 28,79 Brazil 21,168 26,980 20,02 21,35 United States 20,631 22,867 19,51 18,1 Germany 11,967 11,465 11,32 9,07 China 2,908 4,153 2,75 3,29 Spain 2,341 3,244 2,21 2,57 France 4,122 3,161 3,9 2,5 Mexico 1,862 2,828 1,76 2,24 Uruguay 0,397 2,520 0,38 1,99 Italy Thailand 1,730 0,133 2,052 0,196 1,64 0,13 1,62 0,16 -3- 4. DISTRIBUTION CHANNEL Two thirds of the local Health & Beauty market is divided among laboratories which use Pharmacies, Supermarkets, Chain Department Stores and Specialized stores and direct sales. Local producers sale directly as they do not import. Under these terms local producers compete against the local giants of Health & Beauty who do not commercialize local products but only international brands. Local manufacturers consider this to be disloyal competition. COUNTRY OF ORIGIN THERMAL RESORTS DEPARTMENT STORE FALABELLA, RIPLEY, PARIS IMPORTER/ DISTRIBUTOR SPA CENTER DIRECT SALE DOOR TO DOOR SALE/ BY CATALOGUE PHARMACY HEALTH AND BEAUTY SALONS END CONSUMER 5. MARKET PARTICIPATION Spa products are commercialized through Supermarkets, Pharmacies, Chain departments stores and specialized stores. The specialized stores are divided into two categories: Esthetic (Beauty) Salons and Hair Salons. Main Department Stores: PARIS HEALTH AND BEAUTY DEPARTMENT offers: SPA SETS: with aromas: Mango, Apple, Vanilla, Romantic rose. The set includes: Bath Gel, Salts, Bubble bath, 1 Shampoo and 1Soap bar. PARIS offers ten different sets. SOAPS: Not available. BODY TREATMENT CREAMS: CELLTONE GEL, CLINIQUE, GEL CELLULITE INTENSE PEEL DE BIOTHERM, REVLON NATURAL WHITE 5 MINUTE, RALPH LAUREN, ERVAMATIN SHAMPOO, REFIRMING GEL L'OREAL PERFECT SLIM, CREAM L'OREAL PLENITUD AGE PERFECT, L'OREAL REVITALIFT GIFTS AND BEAUTY DEPARTMENT: SPA SETS: non available SOAPS: non available BODY TREATMENT CREAMS: all international brands. Information not available in web page. BODY AND BEAUTY DEPARTMENT: Web page: www.paris.cl RIPLEY Web site: www.ripley.cl FALABELLA -4- Web site: www.falabella.cl SPA SETS: non available SOAPS: non available BODY TREATMENT CREAMS: They have a section called TREATMENTS. FALABELLA also has the CENTRE BEAUTE DE LANCOME. 1. Essential Treatments: RELAX and DOUCEUR HYDRAZEN, PURE FOCUS, SECRET DE VIE 2. SPECIAL PROGRAMS : LACOME Day treatment, Lancôme Brides treatment 3. BODY TREATMENTS: Exfoliate creams, 6. LOCAL COMPETITORS The Chilean Health & Beauty industry comprises around 50 manufacturing companies of which 60% are foreign owned investments. Among the main players are those which manufacture their own brands, the ones which manufacture international brands products, and those which manufacture for local brands, as well as importers of finished products. The market share between local manufacturers and international ones is relatively equivalent; nevertheless, locals lead in quantities and the latter in sale volumes. In this context: Soaps, shampoos, hygiene products, creams, perfumes and make-up are the main products manufactured within the local market. 6.1 FOREIGN COMPANIES During 2005 Chile imported nearly US$210 million, which represent 25% of the total market; Brazil, Argentina, France, U.S.A., Mexico and Spain are the main countries of origin. BRAND Beauty Centers in Santiago offer - Skin care with Anew & Solutions - Bath and Body care with Natural Skin-so-Soft - Hair care with advance techniques - Avon Wellness Address: Avda. central 350 Quilicura - santiago Tel: (56-2) – 620 5533 Fax: (56-2) 620 5541 Web site: www.avon.com Address. Camino Lo Espejo 501, Maipú, Santiago de Chile Tel: (56 2) 368 88 00 Web site: www.beiersdorf.cl BEIERSDORF S.A.: The German laboratory BEIERSDORF operates in Chile since 40 years, and only commercialized international brands, such as NIVEA and EUROCIN. Presently, BEIERSDORF S.A. is well equipped and has production centers that supply the demand in 13 Latin American countries. Each year the company incorporates new line of products. Its sales amount to US$50 million and lead in the cream and multiuse creams segment. They commercialize NIVEA, EUROCIN, TESLA and HANSAPLAST. Products include : Bath Care and an innovative range of cleansing products for every skin need./ - Selected aroma essences for harmony between mind and body (relaxation products)/ - Firming massage cream: Stimulates the blood circulation and encourages long-term skin firming. Ciba SC Chile offers through four business segments all types of products to the national market. It is considered to be leader in chemicals. In Personal care products section: It specializes in Antimicrobials, F0unctional Silicones, UV-Absorbers, Rheology Modifiers, Conditioning Polymers, Ingredient Protectors, Product Colors, Hair Colors, Moisturizers and Encapsulated Actives. Ciba Especialidades Químicas Ltda. Address: Manuel de Salas N° 529, Ñuñoa, Santiago -5- Tel. +(56) 2 350 2700 Fax. + (56) 2 350 2711 / (56) 2 350 2733. Contact : Mrs. Maria Henriquez maria.henriquez@cibasc.com Website: www.cibasc.com Johnson& Johnson has more than 230 operating companies manufacture and market thousand of branded heath care products in hundreds of categories. - Spa and health care products in Chile include: Palmolive Botanicals and Naturals. The company exports to: USA, Canada, Peru, Uruguay, Argentina, Colombia. Address: Av. Las Esteras 2800, Quilicura, Santiago – Chile Tel: +(56-2) 800 200 510 Web site: www.colgate.cl Based in Chile and with a history of serving more than 10 Latin American countries, for over 30 years, Condensa has consolidated its presence in the United States. Its Cans are exported to some of the most prestigious personal care and cosmetics enterprises, highlighting, amongst others: Neutrogena, Sexy Hair Concepts, TiIGI, Alterna, Aveda, Victoria Secret, Bath and Body Works, Blairex y Revlon. Condensa offers a great flexibility of products of high graphic quality, with decorations in up to 6 colors. Products include: Aerosol Cans, Screw Top Bottles, Perfume Containers, Talcum Powder Cans and Cylindrical Cases. It exports to: Ecuador, Guatemala, Mexico, Venezuela, Trinidad & Tobago. L´Oreal distributes in 130 countries with offices in 58 countries. It has 18 global brands. Address: L'oreal Chile S.A. Av. Américo Vespucio 2288 Conchalí – Santiago, Chile Tel: (56 -2) – 440 6393 (56-2) 440 6393 Fax: (56-2) 440 6000/ 440 6393 / 440 6200 Web site: www.loreal.com The company offers scents and oils for body relaxation and massage. It imports only from its head office in Brazil. Web site: www.natura.net Belcorp is a multi-brand international corporation with more than 35 years experience in the manufacturing and sale of beauty products. It markets products in 14 American countries with plans for future expansion into Europe and Asia Other brands include: Esika and Cyzone. Oriflame Cosmetics is Swedish and one of the world's fastest-growing cosmetics companies. The company is present in 58 countries and is one of the market leaders in over 30 countries. It has a sales force of 1.7 million independent Sales Consultants Oriflame de Chile S.A. market a complete range of high quality skincare, fragrances and cosmetics. It offers Address : Apoquindo 4445, Of. 600 cosmetic products. 201, Las Condes, Santiago Tel: +56 23 38 15 01 Fax: +56 22 07 86 59 E-mail: info@oriflame.cl Web: www.oriflame.cl Manufactures and commercializes products for cosmetics, pharmaceutical and medicaments. It offers products based on 100% Emu oil, without odors and additives, no chemicals 100% pure. Address: San Carlos S/N, La Union, X Region, Chile Emuelle Chile distributes through ALL the main chain Pharmacies in Chile. Covering in total 580 selling points, which equal 70% of the pharmacy market. Emu Oil -6- Tel: (56 -64) – 323 331 Fax: (56-64) – 323 331 Web site: www.emuellechile.com Contact. Mr. Pedro GrezMarketing Manager is used for people with very dry skin and other dermatology problems, such as: Soriacis, skin burns and scars. P&G Chile Inc. Agencia Address: Avenida Nueva Tajamar #481, Torre Sur, Office 901, Las Condes, Santiago, Chile Tel: (56-2) 350-4000 Fax: (56-2) 350-4001 Web site: www.pg.com Procter & Gamble (P&G) offers a line of Spa products: Soaps and Salts, formulas for relaxing and revitalizing the body. The products include aromas for relaxing effects for the mind, body and spirit. Soothing and calming lotions include: Crystal soaps (Marine, Peach, Green Apple, Grape fruit, Coco, Orange and Tropical fruit), Body Sprays (Marine, Citric and Sweet). Unilever offers 400 brands spanning 14 categories of home, personal care and foods products. In Chile it offers: Anti-perspirant and deodorants and other cosmetic products. Laboratorio Durandin S.A.I. Address: Manuel Rodriguez 1052, Santiago, Chile Tel: (56-2) 707-5520 Fax: (56-2) 696-9351 E-Mail: jheusser@durandin.cl Web site: www.durandin.cl Contact Person: Mr. Javier Heusser Commercial Manager Laboratorio Durandin has nearly 60 years in the Chilean market and handles a complete business line of nearly 200 items. They are manufacturers of cosmetic products, soaps, a complete baby cosmetics and a health care line, shampoos and, hair conditioners, among others. The company has an annual turnover of US$60 million. Laboratorio Durandin markets all of its products directly to retailers, such as pharmacy chains, supermarkets, perfumeries, etc. They have up to date not developed a professional line of products that are sold through a specialized channel to hair salons, but it is in their medium term plans to develop such a sales channel. Their commercial manager informed Thai Trade Center Santiago that the company would be interested in the possibility of distributing Thai products, not immediately, but in the near future. Only if the Thai company also assisted them in developing this new sales channel, and provided them with good marketing material and support. Imports from: France, Brazil, Germany, Israel, Mexico, USA, Hong Kong, Switzerland, England and Italy. 6.2 NATIONAL PRODUCTION The percentage of locally manufactured products distributed in the country ranges from 70% to 75%. Apart from manufacturing their own products most local companies are also importers of finished products from U.S.A., Asia, and Europe. BRAND PRODUCTS IT OFFERS Chilean company which manufactures products for others. These are commercialized in chain stores. Products include: Health care (Shampoos, soaps, alcohol) and Home cleaning products. Address: Manuel Rodriguez Lote 68-69 , Planta Colina. R.M. Santiago Chile. Tel: (56 2) 745 5061 Fax: (56 2) 745 5489 Email: mhormann@intercos.cl En Internet: www.intercos.cl Laboratorio Hudson S.A. Address: Pedro Donoso 861 Recoleta Santiago Chile Tel: (56-2) 622 73 83 - 622 80 35 Fax: (56- 2) 622 08 62 E.mail: info@laboratoriohudson.cl Web site : www.laboratoriohudson.cl Hudson S.A. Laboratory (LENOX) is a Chilean company which started its production and sales of perfumes in 1956. It produces, exports and imports a wide variety of Health & beauty products, such as: make-up, perfumes, body and facial products, items for children, accessories as well as a wide range of other cosmetic products. The Laboratory has wide experience in the production of personal cleansing and hygiene items for the Hotel Business. Its products are distributed throughout Chile according to client needs. They sell products to various chains of Supermarkets, Pharmacies, Perfume Shops, Wholesalers and Retailers as well as small Corner Shops. The Sales Administration is centralized in Chile Head Office which receives and organizes the local and international orders. Also, it plans the requirements production of Third Parties. The following brands belong to Hudson S.A. Laboratory: -7- Web site: www.cosmeticanacional.cl Lenox, Sublime, Lolita, Art-Fashion, Split, Susan-Day, Raybon, Suavissima, Cambridge, Party, Welcome. Cosmética Nacional S.A is a Chilean company with pharmaceutical and cosmetic products. It was created in 1979. The company manufactures and commercializes a wide variety of products. It offers 13 products. The company imports: Essence Oils and other raw material to create its end products. Perfumerías Unidas has 50 years in the Chilean market. It manufactures perfume and since 1971 Soaps (Natural raw materials and biodegradable) under the brand name TRIANON, A well known brand in Chile. Company Name: Perfumerias Unidas Address: Arturo Prat 259-261 Tel: (56-2) 638 3062 Fax: (56-2) 632-1714 Web site: www.trianon.cl The company distributes: (Chile) Supermarkets: Soaps (Oat), alcohols, Coco oil. Pharmacy chains: Soaps and Perfumes. Perfumes stores: Soaps, Alcohol, Perfumes and Coco oil. Wholesalers: Soaps and Coco oil. Imports: essence Oils for soaps such as: Orange, Lemon, Apple, Mandarin, Camomile and Strawberry. And glycerin oil and coco oil. Laboratorio Internacional de Cosméticos S.A. Address:Manuel Rodríguez 69, Loteo Industrial Los Libertadores, Colina, Santiago, Chile Tel: (56-2) 745-5061 Fax: (56-2) 745-5489 E-Mail : rvega@intercos.cl Web Site: www.intercos.cl Contact Person: Mr. Ricardo Vega LABORATORY DAVIS Laboratorio Internos was founded in 1963, has more than 150 employees, and a branch in Lima, Peru. They have vast experience in importing, producing and marketing cosmetics and personal care products. The company handles three mai n business areas: Household cleaning products: dishwashing liquids, glass cleaners, fabric softeners, furnisher polisher, mainly for supermarket and multinationals private labels). Personal care products: they represent and distribute, the American leading sanitary tampons brand Playtex, Jergens (creams), John Frieda (shampoo), Grecian 2000, and Just for Men (lotions for grey hair), Banana Boat (skin tanning products). Products derived from cellulose: like adults’ diapers, and sanitary napkins. Imports from: USA, Uruguay, Argentina, Mexico, Germany, Brazil, England and Canada. Produces its own brands called CORAL Y NATALIE. These are distributed through the main Hypermarket chains under own brand labels. LABORATORY DAVIS also imports offering a diversification of Health & Beauty products, as well as perfumes. The company also registers sales of US$ 50 million per year. And with CORAL and NATALIE are the companies’ main brand sold massively in Chile. The General Manager, Mr. Pablo Matte, explained to Thai Trade Center Santiago that it is difficult for them to commercialize international brands because suppliers can also sale to other competitors in the market. Are national companies that manufacture their own brands. The advantage of national companies is that they believe they know best the likes of the Chilean consumer. Overall, Chilean brands aim at a middle class segment, which is important because it the most relevant as it is massive and relevant in terms of sale volumes. These are threatened by Asian Health & Beauty products as they could also aim at the same consumer segment. Chilean brands make close to US$ 14 million per year. Leading sales in the summer period are sun blocking lotions and creams. The most popular brand is called Rayito de Sol. BALLERINA, PAMELA GRANT, KADUS, ARENSBERG AND PETRIZZIO, among others 7. CHILEAN IMPORTERS OF SOAPS AND SPA PRODUCTS -8- KIMBERLY-CLARK CHILE S.A. Contact: Mrs. Leticia Mellado Purchase Manager JOHNSON & JOHNSON PERSONAL CARE CHILE S.A. Contact: Mrs. Patricia Lastra Purchase Chief TOMAS Y STAMBUCK LTDA. Contact: Mrs. Lucia Tomas General Manager CARLOS SMERKIN GIDEL Contact: Mr. Carlos Smerkin General Manager BEIERSDORF CHILE Contact: Cristian Valenzuela Commercial Manager Av. Del Valle 725, Piso 4 Huechuraba - Santiago Tel.: (56-2) 394-4800 Fax: (56-2) 394-4909 E-mail: Leticia.mellado@kcc.com Website: www.kcprofessional.com Panamericana Norte 5369, Conchali - Santiago Tel.: (56-2) 483-8300 Fax: (56-2) 483-8401 E-mail: plastra@keycompany.cl Los Canteros 8511, La Reina – Santiago Tel.: (56-2) 273-2727 Fax: (56-2) 275-0390 E-mail: ltomas@sanibel.cl Website: www.sanibel.cl Artificio 653, Of. 55, Santiago. Tel.: (56-2) 276-1551 Fax: (56-2) 276-1551 Camino Lo Espejo 501 Maipú - Santiago Tel.: (56-2) 368-8800 Fax: (56-2) 538-5720 E-mail: alejandra.pina@beiersdorf.cl Website: www.beiersdorf.cl Santa Elena 1761 Santiago-Centro – Santiago Tel.: (56-2) 565-4412 Fax: (56-2) 555-1214 E-mail: eramos@adelco.cl Website: www.adelco.cl Rosas 1665 Santiago Centro – Santiago Tel.: (56-2) 380-2000 Fax: (56-2) 380-2008 E-mail: pviale@falabella.cl Leading Department Store. Web site: www.falabella.cl Av. Kennedy 5413, Piso 6, Cerro Colorado Las Condes - Santiago Tel.: (56-2) 694-1000 Fax: (56-2) 694-1340 E-mail: ivega@ripley.cl Chain Department Store Web site: www.ripley.cl Av. Kennedy 9001, Piso 4 Las Condes - Santiago Tel.: (56-2) 336-7131 Fax: (56-2) 336-7199 E-mail: lupe.montanana@paris.cl Chain Department Store Web site: www.paris.cl ADELCO LTDA. Contact: Mr. Eugenio Ramos Purchase Manager Non Food Division FALABELLA S.A.C.I. Contact : Ms. Paola Viale Product Manager RIPLEY Contact: Mr. Isabel Vega Product Manager ALMACENES PARIS LTDA. Contact: Mrs. Lupe Montañana Assistant 8. SPA CENTERS IN SANTIAGO -9- In Chile there are very few SPA CENTERS. These are attracting more and more adepts. These are managed and promoted by tourism experts, entrepreneurs and highly qualified professionals- Dermatologists, Massage Therapist, Reiki experts, Physicians, Hydrologists, among others. 1 SPA MUND Mr. Gunter Mund General Manager Address: Cardenal Belarmino 1075 Vitacura – Santiago Tel.: (56-2) 211-2717 – 211-6104 Fax: (56-2) 201-1895 E-mail: info@spamund.cl Web site: www.spamund.cl Massage includes: Relaxation massage (which last between 30-50 minutes) – Reflexology – Hydro Therapy – Reiki – Algae Therapy – Chocolate massage – Lymphatic drainage – reduction massage Beauty: Cosmetology – Podology- Peeling – ManicureSolarium - Self Tanning cabins – Hairdressing salon. 5 types of Swimming Pools: Recreational – Acuatic aerobics Jacuzzi – Birthday pool (designed for children to celebrate their birthdays) – designed for Acuatic Hydrofit, Hydro bike and spinning 2 GO FITNESS & SPA Mr. Eduardo Astrosa General Manager Address: Av. Kennedy 6630, Las Condes – Santiago Tel.: (56-2) 453-8080 - Fax: (56-2) 453-8101 E-mail: info@gofitness.cl Web site: www.go-fitness.cl It has 9.000 mts2, complete with installations and equipment for a wide variety of activities such as: Racquetball & Squash, Restaurant, Swimming Pool and a complete Spa and Health area. Additionally, Club Go Fitness & Spa counts with an air Climatization system and water purification. Spa Treatments: Corporal – Facial – Complementary and Hairdressing 3 SPA BALTHUS 1. Mr. Alejandro Reyes General Manager Secretary: Miss Loreto 2. Maria Paz Gonzales Area: Harmony, Massage creams, relaxation products Tel: 410-1423 Address. Monseñor Escrivá de Balaguer 5970, Vitacura - Santiago Tel: (56-2) 218-1831/ 410-1433 E-mail: areyes@balthus.cl Web site: www.balthus.cl BALTHUS is the first and only wellness Spa. It offers all the necessary services for physical and mental health. Relaxation areas include: different areas of water and relaxation services. These include: Hydro massage, Steam bath, Ice spa, Sauna and Relaxation sessions. Massage includes: Relaxation massage (which last - 10 - between 30-50 minutes) – Watsu – Color and Aromatherapy massage – Reflexology – Hydro Therapy – Reiki – Algae Therapy (algae imported from French British Islands) – Thai massage. Health services include: Nutrition – Kyneotherapy – Traumatology – and other medical evaluations. Sports center offers: Racket ball – Tennis – Pilates – The sports area is 600 square meters equipped by Technogym with 37 cardiovascular machinery, 35 Isotonic machinery and an area for weight lifting. Inside it has two stores: One is managed by ADIDAS offering sports clothes and equipment and the other offers creams and other body lotions managed by the brand BODY MOMENT. Restaurant Balthus Bistro: is situated inside the complex and the Bistro was brought from Spain. It is managed by Chef Mr. Luis Fernández. The space offers a special menu. The Chef is well known in Chile for cooking in top restuarants such as: El Madroñal, La Sal y El Albero. The food the Chef offers is simple, good quality and of great taste. The restuarant opens at 08:00 AM. Closing at 21:30 hours. Balthus Bistró serves breakfast and additionally there is a small coffee shop which offers small bites of food and drinks. 4 NOVA VIDA Mr. Gustavo Eguiluz General Manager Address: Del Inca 5920, Las Condes, Santiago Tel.: (56-2) 453-7550 Fax: (56-2) 4753-7550 E-mail: info@novavida.cl Web site : www.novavida.cl Services include. Repairing moisturizing treatments, Bach therapy, reflexology (podal), Anti-Stress massage, Mud, algae, wine and chocolate relax facials masks, Reiki, Aura cleansing sessions, Herbs, Milk and Honey cleansing massages. Products: Germaine de Capuccini 8for Men Professional care) – LACA Chile – SEBASTIAN – ALFAPARF – FONTBOTE – PAUL MITCHELL – RAMAUTELLE – AUSTRALIAN GOLD – WELL – LÓREAL – MONO DE TANIT Av. Perú, Esquina los Héroes, VIÑA DEL MAR - CHILE Tel.: (56-322) 500-880 - Fax: (56-322) 500-801 Website: www.hoteldelmar.cl/naturavitale 5 EL SALUTE HEALTH CENTRE DEL HOTEL DEL MAR Mr. Slaven Maitland Event Manager - 11 - 9. THERMAL SPA SECTOR IN CHILE En Chile there are approximately 270 thermal water sources distributed all over the country. Many of them are unexplored. Some are situated at sea level whilst others are found high in mountains, more than 3 thousand above sea level altitude. These thermal water holes range from small places, with no infrastructure to high tourism resorts with modern installations and a variety of services. In total 28 THERMAL SPAS in Chile have important infrastructure and facilities for tourists. All are aimed at providing natural water Thermal swimming pools, Hydro massages and a relaxing atmosphere. - 12 - 10. TOP TEN CHILE THERMAL SPAS 1 MALALCAHUELLO THERMAL RESORT & SPA Mr. Luis Casagrande General Manager Address: Manuel Recabarren 03160 TEMUCO – CHILE Tel.: (56-45) 281-166 Fax: (56-45) 250-005 E-mail: ecarmona@malalcahuello.cl Website: www.malalcahuello.cl Scenery: It is surrounded by beautiful landscape and complies with all the virtues of an international level spa. It is in the middle of mountains and legendary forests, crystal-clear rivers and countless natural sceneries. Due to its thermal richness, Malalcahuello was declared source of healing waters by the Chilean government in 2003. Services and Infrastructure: It can lodge 200 people – It includes an area for relaxing massage, swimming-pools with hydro massage - air beds – cascades - swim current pool with temperatures ranging between 37° and 38° degrees centigrades- 5 Saunas and a - A6 first-class hotel and restaurant: complete the excellent service provided at the resort. 2 HOTEL & SPA TERMAS COÑARIPE Mr. Pedro Jaque General Manager Address. Pedro Montt 541 VILLARICA – CHILE Tel: (56-45) 411-111 - Fax: (56-45) 411-111 E-mail: info@termasconaripe.cl Website: www.termasconaripe.cl Scenery: Coñaripe Hot Springs aims at being a relaxing resort for pleasant family vacation in comfortable facilities that are surrounded by nature's beauty. The warm thermal waters are surrounde by the panorama of the Villarrica and Mocho Choshuenco volcanoes. Services and Infrastructure: -Swimming pools with temperatures between the 39 and 42 Celcius degrees - Therapeutic Massage - Mud Baths – Steam baths - excursions such as hikes through nature, exploring flora and fauna - Horseback riding or mountain biking – Visits to fish-breeding farm within the resort and the Pellaifa Lake Forest walking. 3 TERMAS DE CAUQUENES Mr. Rene Acklin General Manager Camino Termas de Cauquenes s/n, Machali, RANCAGUA - CHILE Tel.: (56-72) 899-010 - Fax: (56-72) 899-009 E-mail: info@termasdecauquenes.cl Website: www.termasdecauquenes.cl Scenery: The thermal center is surrounded by - 13 - steep wooded land with centennial trees. Their thermal waters appear to a temperature of 47 ºC and have, among other elements, chlorine, magnesium, potassium, lithium, oxygen, bicarbonate: recommended for rheumatic, arthritic and respiratory affections of the skin. In addition near the thermal center is the National Reserve River the Cypresses to only 14 kilometers of distance. Services and Infrastructure: Gothic style hotel constructed in 1885 and a Restaurant which is considered to be one of the best in Chile attended by 2 Swiss Chefs – double Jacuzzis and outside thermal pools – Sites of interests (forests) for spiritual retreat and relaxation – Equipped Lounges for events. Panamericana Norte 3651 CHILLAN - CHILE Tel.: (56-42) 434-200 - Fax: (56-42) 278-101 E-mail: rserrano@termachillan.cl Website: www.termaschillan.cl Scenery: Located in VIII the Region, only 82 km. from the city of Chillán. It is the most important Thermal center in Chile. Additionally, it is a winter Ski resort and is open throughout the year. Services and Infrastructure: The Spas are surrounded by Andes mountains - waterfalls and small lagoons - abundant vegetation – and diverse species of the fauna tha main one being the Condor and Woodpeckers - Pudú Red Deer, Pumas and Foxes. Activities include: Long walks, ascent to Chillán Volcano, mountain climbing, excursions to thermal baths, Caves, Fly Fishing. Address. Av. Matta 1216 OSORNO - CHILE Tel.: (56-64) 232-881 - Fax: (56-64) 331-631 E-mail: garias@puyehue.cl Website: www.puyehue.cl Scenery: In the Región of the Lakes, this Thermal Spa is the entrance to the National Park of Puyehue. Services and Infrastructure: This SPA Thermal is attended for personnel highly qualified and of experience. It offers Saunas - Individual Hydro Therapies - Double baths and Simple baths. All they are gifted with shower, room of rest and dressing room - a Gym - Muscle therapy – Reflexology massage – Herbal Therapy massage Cosmetology services – 3 Swimming pools: one - 14 - 4 TERMAS CHILLÁN Mrs. Regina Serrano General Manager 5 TERMAS DE PUYEHUE Mr. Gonzalo Arias S. General Manager covered (37ºC to 39ºC) and two outside. (Cold water and a Hydro Therapy pool) – Bubble beds Services: Phatologies associated to Stress. Mud Therapy. Aroma Therapy. Thai-Massage Hairdresser. 6 SPA TERMAS LLIFEN Mr. Eduardo Probospe General Manager Address: Camino a Calcorupe LLIFEN – CHILE Tel.: (56-63) 247-810 - Fax: (56-63) 247-810 E-mail: termasllifen@temasllifen.cl Web site: www.termasllifen.cl Scenery: This Spa only atmosphere for family rest. offers a relaxing 7 AGUAS CALIENTES HOT SPRING RESORT Services and Infrastructure: Cabins – Aromatherapy and Thermal spas - No treatments, massages or Spa products. Address: Scenery: Aguas Calientes is a lovely thermal center with its own volcanic activity, located in the Tenth Region of the Lakes, amidst dense forests that are nourished by the area's numerous water basins and rivers. It is situated inside the Puyehue National Park. Services and Infrastructure: Its waters spring out at a temperature ranging from 57º to 75ºC. They have low concentration of metal and a medium level of mineralization. They are hypothermal and contain chloride, sodium and lithium. - The resort has 23 fully-equipped cabins which can accommodate from 2 and 8 people. - It also has a modern coffee-shop and restaurant offering local, national and international gastronomy, and a steak house where the best barbecues are served. - 2 hot spring pools: one located indoors and the other one outdoors. It has such hot spring services: Medicinal herbs and hot spring bath tubs and massage rooms, two fully-equipped camping areas and a beautiful picnic area by the Chanleufú River. - 15 - 8 MANZANAR HOT SPRING RESORT Address: Scenery: These hot springs are 104 km from Temuco, 17 km east of Curacautín, via the international road to Paso Pino Hachado, and 45 km from Lonquimay through the Las Raíces Tunnel. The access road is paved all the way. The springs are at an altitude of 680 meters above sea level, and the water flows at a temperature of 48° C Services and Infrastructure: In the facilities, there are hot spring bath tubs at 48º C. They work all year round and have 3 hot springs whose content is stored in a pool made of concrete, and distributed into the tubs from there. Bath therapy may be done in the private bathrooms of the hotel rooms or in 10 individual bath tubs, inside a pavilion located on the shores of the Cautín River. In the summer, an outdoor pool works without hot spring waters. 9 HUIFE HOT SPRING RESORT Address: Gerónimo de Alderete 324 PUCON - CHILE Tel & Fax: (56-45) 449 570 E-mail: oficina@termashuife.cl Web site: www.termashuife.cl (english) Scenery: Located in the IX Region of Chile, 133 km. to the Southeast of Temuco, 33 km. from Pucón and on the banks of the Liucura River, near the Huerquehue National Park. Services and Infrastructure: It offers 4 outdoor swimming-pools, with hot spring waters at 40ºC, exclusive suites and cozy apartments with a hot spring pool in each room. It has a wing with individual hot spring baths, hydro massage bath tubs, sauna and massage rooms.- International cuisine restaurant - Coffeeshop and conference room for 50 people – Services: Reflexology & Lymphatic and relaxation massages. Open all year round, the Huife hot springs offer a beautiful and privileged natural environment, with mounts covered by native forests that turn your visit not only into a good rest for the body, but also for the mind. Fidel Oteiza 1921, Of. 1006 Providencia – Santiago Tel.: (56-2) 225-6489 Fax: (56-2) 274-8111 E-mail: begana@patagonia-connection.com - 16 - 10 TERMAS DE PUYUHUAPI Mrs. Christine Cossmann General Manager Website: www.patagonia-connection.com Located five hours to the the north from Coyhaique in the XI region. Termas de Puyuhuapi Hotel & Spa is situated in Dorita Bay surrounded by pristine vegetation. Its only access is by sea. The hotel counts on the catamaran Patagonia Express for the transfer of passengers. Fully built with noble woods of the region, the architecture of the hotel has been designed in harmony with the environment. It offers: Spa with jacuzzi, Sauna, Indoor Thermal spring shed swimming pool with Hydro massage. Services by experts: Thalasso Therapy and other Treatments. 13. ASSOCIATIONS Cosmetic Chamber Address: Av. Kennedy 5757, Of. 607, Torre Oriente, Marriott Hotel, Las Condes, Santiago Tel: (56-2) 695-0212 Fax: (56-2) 246-7230 Contact: Mr. Alvaro Marquez, General Manager Institute of Public Health Address: Av. Marathon 1000- Ñuñoa - Santiago Tel: (56-2) 350 7477 - Fax (56-2) 3507578 Email of Quality Control Department: scontrolcalidad@ispch.cl 14. RECOMMENDATIONS  Any Thai company wishing to introduce similar products into the market will have to make strong investments in marketing and advertising to compete, and demonstrate through solid and convincing facts the quality of Thai Spa products. Achieving a market share is not considered to be a difficult task, since Spa products in Chile are now in demand. Specialy during the summer period. However, Thai exporters have to select the best products as Chileans are very conservative and brand oriented and tend to select the products that have been in the market for years. Making Chilean customers change their minds and choose a new product will take some time, and it will depend on the Thai company’s Chilean distributor or local representative to have the capability to promote the products and win the customer’s confidence through provable and successful results. The market is small and there isn’t a wide universe for selecting a distributor. There are only two large suppliers, and local hair care laboratories’ are not interested because their main concern is the retail market and they are not willing to shift to the Spa (luxury) market because it implies investments on advertising, promotion, training, etc. Besides, largest high ends salons which are not many, do not work on - 17 -   Pharmacie s massive distribution; they’d better have the exclusivity to sell products only to their own customers.  Any Thai Spa product company has fair chances of entering the Chilean market considering that the sector is growing as a consequence of the country’s economic growth. Customers have become more sophisticated, demand better quality and specialized products, and are willing to pay for them. Today product re-selling is improving and most salons have at least one or two cream and soap products ready to offer to their clients. Having a catalog in Spanish is also an advantage and shows the company’s interest in reaching Latin American markets. Even though the country is open to new products, price is a key factor for entering the Chilean market. Thai Trade Center Santiago would also recommend for Thai Spa exporters to make a thorough price revision in order to adjust them to the Chilean context and consider the potential distributor’s opinion about them. Taking into consideration that this is a promising segment in the Health & Beauty sector a Thai exporter of Spa products could export to Chile the following products: SPA, PRODUCTS AND SERVICES, SAUNAS, STEAM BATHS, HYDROMASSAGES, SENSATION SHOWERS, INFRARED BOOTHS, ICE FOUNTAINS, FLOATATION CHAMBERS, TREATMENT BATHS, TREATMENT COSMETICS (FACE AND BODY), ESSENTIAL OILS, FURNISHING AND DECORATION, ELECTRICAL EQUIPMENT, RELAXING THERAPIES, HAND TECHNIQUES, SPECIALIZED MAGAZINES, COMPLENENTARY ITEMS AND ACCESSORIES, PROFESSIONAL CLOTHING, ALL TYPE OF NATURAL PRODUCTS and PACKAGING    15. CONCLUSION Out of the massive segment of Health & Beauty products there is a small segment called: LUXURY segment. This segment takes 12% of local market participation. And is the segment where Thai trade Center Santiago considers Thai Spa products fits in. MASSAGE CREAMS: Are selling well and are being commercialized, again by chain department stores, Supermarkets and Pharmacies. The new tendency in Chile is to attend Spa Centers. These Spa Centers are not exactly like the ones offered in Thailand but follow a more Chilean style. Chilean women and men are just beginning to assist. Expenditure: In Chile a woman will spend much less in comparison to a Brazilian woman. In Brazil a women may spend up to US$ 3 thousand in one month (Source: Veja magazine, Brazil). This sound stratospheric, yet most Chilean women are spending a lot of money on milk creams, injections, massages and other exotic products, besides going to a plastic surgeon. Thai Trade Center Santiago - 18 -